Neev

Building @sideshift_app

ugc help 1-on-1 at

[Neev @dualzel]

@Canyon_Pergande Dan Brown books are solid

[Neev @dualzel]

@squilliamlewis 😭😭😭

[Neev @dualzel]

@squilliamlewis Wait u sleep before midnight

[Neev @dualzel]

@_adishj Love to see the success!

[Neev @dualzel]

@Dierrejohnson I’m awake now

[Neev @dualzel]

@brandonbbao https://t.co/B6XKlLJiQk

[Neev @dualzel]

@leo1yu twin

[Neev @dualzel]

@muso_am @squilliamlewis ball

[Neev @dualzel]

@ManilowOliver Colombia 🇨🇴😭

[Neev @dualzel]

hi check out https://t.co/WejdjEWjnF

[Nick Lawton @nicholasnlawton]

1M CREATORS 🎉🎉🎉🎉

Used to dream about times like this

Unreal, gonna continue building the largest creator marketplace on earth. Nobody can slow us down.

Next Stop: 10M Creators earning on SideShift

[Neev @dualzel]

@ManilowOliver @nicholasnlawton I’m at office though.

[Neev @dualzel]

@nicholasnlawton blanket is repping tho

[Nick Lawton @nicholasnlawton]

Meet Neev, 18, Incoming @ Stanford.

Neev joined the team last year as a junior in HS. Back the we had two engineers him and Drew.

Since then he has seen and been responsible for a ton of product growth. We finally just got him in office for the summer, and this kid is an absolute merchant on the keyboard.

Shipping speed just went up 1000% 🚀

@dualzel

[Nick Lawton @nicholasnlawton]

It has officially been 2 years since we launched SideShift...

So, I wanted to share a few wins and lessons so far:

Over the last 24 months, SideShift has grown to over 900,000 creators and 1,000 brands and agencies across 150+ countries. Every week, we continue expanding globally on both the creator and brand side.

This past month also marked a milestone I'm especially proud of: 10 unique creators have now earned over $100,000 through SideShift Since we rolled out creator payments earlier this year.

Soon enough, we'll be sharing our first $1M creator earnings milestone as well.

What makes me most proud, though, isn't the numbers. It's the impact. We've helped college students pay tuition, parents leave full-time jobs to work remotely, creators purchase their first homes, founders launch products and acquire their first customers, and enterprises scale creator-led growth to millions of installs / purchases per month.

We've also grown the team and recently moved into our new home in NYC. Building companies can often feel like staring at the next milestone without appreciating how far you've come, so moments like these are a good reminder to zoom out.

The last two years have reinforced a few beliefs.

First, be flexible on the details but rigid on the mission. SideShift originally started by helping people earn money through local side hustles. Since then, the product has evolved, the opportunities have evolved, and the market has evolved. The mission hasn't. We've always believed that work is changing fundamentally. Technology and social media have made it possible for people to earn from anywhere, on their own terms, and over the next decade I think we'll continue seeing a massive shift away from traditional employment models and toward more independent forms of work.

Second, talk to your customers religiously. Data matters, but some of our best insights have come from direct conversations. After our pivot, we sent voice notes to every new customer for six straight months. It wasn't scalable, but it taught us more than any analytics dashboard ever could. Many of our strongest customer relationships and earliest power users came from those conversations.

Third, volume is everything. The internet becomes noisier every year. Attention becomes harder to earn every year. The only strategy we've found that consistently works is continuing to put shots on goal. Over the last 60 days alone, SideShift has published 4,000+ TikToks, another 4,000+ Instagram videos, hundreds of LinkedIn posts and tweets, dozens of YouTube videos, and hundreds of blog posts. The reason brands now associate UGC with SideShift isn't because we got lucky. It's because we've shown up every single day for years.

We're still incredibly early.

There is so much left to build, so much left to learn, and an endless number of people we can help along the way.

Excited for what comes next.

[Neev @dualzel]

@nicholasnlawton Bang

[Nick Lawton @nicholasnlawton]

900,000 CREATORS 🎉🎉🎉

REAL PEOPLE. REAL CONTENT

GET EM NOW

[Neev @dualzel]

@nicholasnlawton Cooked angle lol 💀

[Neev @dualzel]

@akivisualz @nicholasnlawton whats a connect. This? https://t.co/d9pFZg1hJ6