A recent study analyzed 75,000 brands to see what actually determines visibility in AI Overviews.
In the process, they exposed some key ways SEO Stuff (https://t.co/wKpf0EILTx) has been getting customers traffic + sales for months now.
Now that none of it is a secret anymore, let's talk about it.
But before we get into it...
If you want some cheat codes that will have you showing up in AI Overviews within the next 30 to 60 days, just follow me + RT this post + reply with "SEO Stuff Cheat Codes" and I'll DM you.
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Alright, let's get into it.
A recent Ahrefs study took a deep dive into data from 75,000 brands to see what actually determines visibility in AI Overviews.
This data is the clearest evidence yet that SEO Stuff’s system (https://t.co/MMsDTFf4rg) is exactly what brands need to show up in AI search.
Here are the key points:
1. AI visibility is built on content + mentions + authority.
Ahrefs found the strongest correlations with brand visibility in Google’s AI Overviews were:
Branded web mentions (0.664)
Branded anchors (0.527)
Branded search volume (0.392)
Domain Rating (0.326)
Number of referring domains (0.295)
Backlinks (0.218)
That’s your roadmap right there.
AI search doesn’t just care about your site, but rather it also cares about how consistently your brand appears, how often others link to you, and how trustworthy your site structure looks when scanned by Google’s AI.
That means content gets you mentioned, and backlinks get you trusted.
You need both.
2. Mentions are multiplying visibility, but backlinks are what amplify it.
Brands in the top 25 percent for web mentions earned 10x more visibility in Google’s AI Overviews than everyone else.
But what do those top brands all have in common?
They already had strong backlink profiles, which are still the foundation of Domain Rating and off-site authority.
Ahrefs’ correlation data backs this up: DR (0.326) and referring domains (0.295) still matter.
The more authoritative your domain, the more your mentions actually count.
If content builds your reputation, backlinks validate it.
AI systems now need both to decide who gets cited, linked, and surfaced in search results.
3. Paid ads and weak brands don’t make the cut.
Branded ad traffic (0.216) and ad cost (0.215) barely correlated with AI mentions.
You can’t buy your way into visibility.
Google’s AI Overviews reference brands they trust, not brands that spend.
And that trust is measured through your on-site clarity and off-site authority.
That’s exactly what SEO Stuff (https://t.co/wKpf0EILTx) builds.
4. Ahrefs’ study confirms the new order of operations:
Structured content + consistent mentions + strong backlinks = AI search visibility, and SEO Stuff’s 3 core plans map perfectly to that formula:
SEO Stuff Gold Plan: https://t.co/MMsDTFf4rg
10 long-form, AI-quotable articles + 3 DR50+ backlinks
Structured with question-based headings, TLDRs, and schema
Optimized for ChatGPT, Perplexity, Gemini, and AI Overviews
Every article designed to get cited and indexed
The Gold Plan is the foundation because it creates the content that gets surfaced and the backlinks that give it authority.
SEO Stuff Premium Content Bundle: https://t.co/5osvnSaiGB
60 comparison-style articles targeting “best,” “top,” and “alternatives” keywords
Each piece formatted for AI extraction (H2s, summaries, lists)
Conversational phrasing and freshness signals built in
Scales your brand visibility across Google and AI engines
This is how you grow topical coverage and teach AI systems to associate your brand with your category.
SEO Stuff Premium Backlink Bundle: https://t.co/BMl9QCGGn3
3 DR50+ backlinks with analysis and reporting
Strengthens the off-site authority AI models use to evaluate trust
Reinforces your domain’s mentions and authority metrics
Makes your brand “eligible” for inclusion in AI Overviews
Content earns visibility and backlinks preserve it.
Together they make your brand AI-recognized.
5. Ahrefs found that 26 percent of brands have zero presence in AI Overviews.
Those that do are the ones consistently mentioned, linked, and cited, both on and off their own websites.
That’s exactly what SEO Stuff (https://t.co/wKpf0EILTx) is built to deliver.
If you want some "unconfirmed" cheat codes for getting your brand cited in ChatGPT, Perplexity, and Google AI Overviews, just Follow + RT + reply “SEO Stuff Cheat Codes.”
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Reddit just sued Perplexity and a bunch of scrapers (SerpApi, Oxylabs, AWMProxy).
In the process they also exposed how SEO Stuff (https://t.co/wKpf0EILTx) has been getting traffic + sales for customers from Perplexity (and ChatGPT) over the last 6 months.
Now that it’s no longer a secret, let’s talk about it.
But before we do...
Want some cheat codes for landing in Perplexity + Google within 30 days? Just follow me + RT this + reply with "SEO Stuff Perplexity Cheat Codes" and I'll DM you.
You must do all 3 for the DM.
Alright, let's get into it.
Reddit’s lawsuit claims Perplexity and its partners have been scraping Google’s search results to capture Reddit content indirectly, bypassing robots.txt restrictions.
The most revealing bit from the complaint:
Reddit apparently created a post that could only be crawled by Google, and within hours, Perplexity produced the content of that post.
The only way Perplexity could have gotten that Reddit content, according to them, is if Perplexity and/or its co-defendants scraped Google SERPs and quickly incorporated that data into its answer engine.
That tells us a lot.
Perplexity (and the other AI search platforms) aren’t independently crawling the entire web in real time.
They’re selectively pulling data from Google’s top results and pre-vetted authority domains, then embedding and scoring that content through their own ranking layers.
Here’s what’s happening under the hood:
Perplexity scrapes or queries Google SERPs to find fresh, high-ranking URLs.
These URLs act as a feed for its own retrieval layer.
That’s why visibility in Google directly translates to visibility in AI search.
Retrieved content is chunked into embeddings.
Perplexity (and ChatGPT) compute vector similarity between your content and a user’s query.
Content with higher semantic alignment and clean structure (proper headings, concise answers, clear topic hierarchy) is prioritized.
Domains already appearing in Google’s top results or linked from trusted sources receive a weighting boost.
This explains why DR50+ backlinks still move the needle even in AI Search.
Perplexity applies a time-decay variable similar to Google’s QDF scoring.
The more recently a page was updated or re-indexed, the higher its visibility multiplier.
That’s the exact system Reddit outlined in its lawsuit.
And that’s exactly what SEO Stuff (https://t.co/wKpf0EILTx) was built around.
Gold Plan (https://t.co/yEFyM0Ze7W)
10 AI Search-optimized articles + 3 DR50 backlinks per cycle.
Articles are structured with high semantic density, clear markup, and snippet-first formatting, all factors that help AI crawlers parse and cite them quickly.
PR backlinks from sites already appearing in AI search with legitimate, strong traffic.
Premium Content Bundle (https://t.co/4CAnUt07PO)
60 topic-targeted, high-similarity articles updated on rolling cycles to stay inside AI visibility windows.
This content is designed to appear in both Google’s index and Perplexity’s derivative index.
Premium Backlink Bundle (https://t.co/Z9m9D7TjES)
3 DR50+ contextual backlinks from domains already cited by AI assistants, reinforcing trust and entity alignment.
Perplexity and ChatGPT are not indexing the entire internet.
They’re indexing Google’s version of it, selectively filtered through authority, structure, and freshness signals.
That’s why SEO Stuff (https://t.co/wKpf0EILTx) customers who keep content fresh, semantically aligned, and consistently link-reinforced are the ones earning citations, traffic, and even direct conversions from AI search.
If you want visibility in ChatGPT, Gemini, or Perplexity, you have to build for Google + AI ingestion, not Google alone.
That’s been the SEO Stuff playbook since day one, and the Reddit lawsuit just happened to confirm it.
Want some cheat codes for landing in Perplexity + Google within 30 days? Just follow me + RT this + reply with "SEO Stuff Perplexity Cheat Codes" and I'll DM you.
You must do all 3 for the DM.
My company, Calm Fund, has a big problem and I need your help. We are being sued by SureSwift Capital over the @FounderSummit event series we put on over the past few years. The main issue we have is the impending massive cost of doing discovery in a modern remote company that uses a lot of software, but first here is some context:
SureSwift is a PE fund that acquires software companies. We signed a lightweight joint venture agreement to collaborate on the Founder Summit which was an IRL event in Mexico City, an online community and another event in North Carolina. After the final IRL event we terminated the joint venture. The events were by all accounts a huge success, and all in the joint venture posted a small net loss.
Then we announced our intention to host our own slate of events in 2023, but ultimately had to cancel those due to budget constraints and reducing our team size. Then SureSwift sued us claiming that we had misappropriated the "intellectual property" and "trade secrets" like the "business model" and "virtual network connections" of the new-terminated Founder Summit JV for the now-cancelled Calm Summits. The suit is a matter of public record and I won't speak about it much further except to say that we deny the allegations and it is my strong belief we would win in a trial.
The issue is that we are about to enter the phase pre-trial procedures called Discovery (or eDiscovery) where each side is obligated to share with the other side provide all sorts of their own documents and communications that could be relevant to the case. The big problem is that with modern remote companies using many collaboration tools to create emails, slack messages, docs comments, notion databases, etc the volume of data and the cost of discovery (collecting, reviewing, filtering and processing all these files) seems to have exploded.
I've been hearing estimates of hundreds of thousands or more than $1m in costs just to comply with eDiscovery for a single case. That's an insane amount of money, especially relative to the stakes we're talking about in this matter. It puts a huge amount of pressure on folks like me to just settle since its not worth it to go to trial, spend even more money on pre-trial, and still have at least some small % chance of losing.
As best as I have learned, in Delaware Chancery court it is also very rare to get your attorneys' fees reimbursed or be able to countersue for the costs when you win. So basically, the status quo situation in the American legal system is that if someone is willing to sue you and willing to spend a boatload of money themselves, they can force you to spend a boatload too (potentially all the way into bankruptcy) with no real defense or recourse unless you settle on whatever terms they dictate.
When I asked my LPs for feedback or advice on this topic I was shocked by two things:
1. How many of them had dealt with a bogus lawsuit.
2. How essentially nobody had heard of any good ways to resolve it except paying out a settlement, even if you did nothing wrong.
This is a totally insane state of affairs and has been eye-opening for me. Its also a huge risk for early stage founders who simply can't afford a big pay off settlement.
I don't see any way I can bring myself to pay a settlement just because its cheaper than litigating the issues. Once you open that door, how do you avoid just becoming a piggy bank for anyone and everyone willing to bring a lawsuit against you?
So I'd like to tackle this issue head on and try to find an affordable way to comply with eDiscovery so we can get to a trial and resolve the actual question. The reasons eDiscovery is so expensive don't seem intractable to me and there has got to be a way to do this that is at all proportional in costs to the actual matters of the case.
But I need help.
1. Founders (or anybody really) if you have dealt with this issue before and found any kind of good solutions or can point to any good resources please reply below and amplify 🙌
2. I'm looking to collaborate with counsel or firms that have experience tackling this issue or want to. I know a big problem with this whole situation is that nobody on the legal side is particularly incentivized to help reduce costs on this matter, but believe me the entrepreneurial community will be forever grateful for help on this 🙏