Netflix kicked me off the family account.
That sent my mom, my brother, and me into my late father’s old iCloud account on the 7th anniversary of his death.
What we found there stopped all three of us cold.
The @mssociety's theme this year was #MSUnseen. This essay is about a different kind of unseen.
New essay: “Thoughts on the Evening of...”
I could've written this as "5 Lessons Sailing Taught Me About Product Management" with bullet points and inspirational takeaways.
https://t.co/4GpAtKJHCJ
That would've been easier. Probably better for engagement.
It also would be very cringey.
So I wrote the honest version instead—about racing with strangers, job hunting in 2025, and what it actually means to operate well under uncertainty.
Grief isn't Sadness 2.0. It's the only emotion that can press Joy and Sadness simultaneously, creating the Bittersweet Chord.
This is why I'm building @SailAwayMS (Expedition MS)
The full story (with images): https://t.co/7l3RBg66hH
At 11 PM last night I found myself arguing with ChatGPT about whether Grief should have legs.
Then I had AI generate what Grief would look like if Pixar made Inside Out 3.
Seven years after my dad died from MS, I can visualize a feeling.
Weird thing happened buying a Christmas tree: I cried in a Methodist parking lot while a 24-foot skeleton Santa in full costume watched. Let me explain...
I was alone. Wife on work trip. Bing Crosby playing - my dad's favorite. And it hit me: this is the first time I'm doing this without him. Building the tradition instead of living inside my family's.
https://t.co/zNKOUDNzhC
That moment in the parking lot where grief and forward motion collide is exactly why Expedition MS (@SailAwayMS, https://t.co/4LwihLZ1gP) exists. Because these aftershocks last decades, including random Tuesday moments when you're building something new while mourning what's gone.
The skeleton Santa is still haunting me, btw. 🎄
#MultipleSclerosis #ExpeditionMS #MS #Grief
My dad died from Primary Progressive MS seven years ago. The family I grew up in doesn't exist anymore, literally. You can't lose the center of a family system and expect it to just keep going the same way. But you can build something new. Different shape. Still whole.
A great Growth PM taught me: our biggest blocker isn't process or resources - it's our psychological relationship with uncertainty and risk.
I've seen these patterns across both B2B and B2C product teams.
Understanding them transforms how you operate.
Here's what I learned:
@ashleyanne_p This is unfortunately inevitable of any social networking app - think about dating apps - part of the “success” of the match is how fast they get off the app and exchange numbers
@lennysan Shameless self nom 🤷🏻♂️ - specialize in behavioral design, and love solving for growth, retention, engagement, etc.
more about me: https://t.co/CQ2IdMiITH
@theneelpopat@donutapp@meetlukas@RickieTicklez Cheers all! Thank you for honorable business ethics - surprisingly goes a long way in this day and age - especially in the Wild West of De-Fi 👏👏