When brands connect through culture, magic happens. See how we turned a festive moment into an award-winning experience for Jameson’s Spread the Cheers campaign.
Read the full article here: https://t.co/LjuzqzNmnA
Launch your custom referral program in minutes with Referral Factory’s no-code, plug-and-play platform. You can automate rewards, track referrals, and tap into a network of 100,000+ affiliates to grow your business faster. Trusted for ease of use, enterprise-grade security, and 24/7 expert support, Referral Factory turns your customers and affiliates into powerful promoters.
In this episode, we speak with Kirsty Sharman, Founder and CEO of @referralfctry. We discuss the effectiveness of company referrals in generating organic leads and how Referral Factory simplifies setting up referral programs without complex integrations or coding. Kirsty shares her journey from influencer marketing to founding Referral Factory, emphasizing the importance of referrals in high-trust industries. They also explore the role of AI in streamlining referral program setups and the future of trust-based marketing in an increasingly content-saturated digital landscape.
Insane. I'm going through our platform @referralfctry to look for new case study material.
One brand has generated 57k referrals (which is like a lead). 19k of those converted (into revenue).
Where else do you see a 33.3% conversion rate in marketing.
Referral marketing is wild 🤯
If you build your referral program using @referralfctry, you can list it for free in our marketplace!
Let the best influencers & affiliates find your program > join it > and refer new business your way.
Marketplace traffic is growing 10x per month 🚀
https://t.co/x0XBSQedKJ
Winning the 2023 Active and Wellbeing Award is ABSA Run Your City. Launched in 2021 to promote inclusivity and a healthy, active lifestyle, this initiative run in five cities has become the biggest 10km road series in Africa.💜#HollardSIA2023
The Experiential Marketing Award goes to a campaign that has used experiential marketing to create a closer bond with the target audience. Well done Playmakers for SuperSport’s Sounds of the World Cup that embraced TikTok's viral lip-sync trend to reinvent football commentary. 💜
SuperSport and Playmakers pioneered an innovative fan engagement campaign to mark the 2022 FIFA World Cup. Their "Sounds of the World Cup" engaged with over 70 million African football enthusiasts, winning them the African Excellence Award at Hollard Sport Industry Awards 2023.
@SkySportsGolf Stop instructing your commentators to apologise every time someone swears during the the Ryder Cup. It is live sport and people are human FFS! If you are so offended put an age restriction to your programming !
@SkySportsGolf stop making your commentator’s apologise every time a player swears during the Ryder Cup. They are humans after all ! If you are so offended then put an age limit for viewers. Tired of listening to your team apologising FFS !
Unfortunate that Court 1 booed @vika7 as she walked off cause she did not shake the hand of @ElinaSvitolina - it is respectfully Elina’s decision as an Ukrainian not to shake the hands of Russian & Belarusians. Hope this is explained more in the media ! What a match 👊👊
Acquiring new customers is harder than ever. Marketing budgets are shrinking and competition is heating up 🔥
You’ll need to do something different to get ahead in 2023.
These are my biggest marketing lessons that I'll carry forward into 2023.
🧵 time...