One of the dilemmas is when to commit resources to a client that is yet to sign contract especially background check. They want background check immediately after signing but it takes time.
Scaled the best-quality Meta ad today from $20/day to $30/day.
Decision was based on lead quality: the winner had strong qualified-lead signals with no low-quality leads in the latest quality review.
Next focus: watch booked calls and lead quality after the budget increase.
Meta ads update:
5 booked meetings, all high-quality, at about $134 per quality booking.
Campaign B V2C is the best efficient test so far: low spend, 3 leads, 2 booked calls.
Next move: scale winners, cut weak traffic.
Meta AI ads update:
US home-only targeting, stronger lead forms, practice verification, lower spend on spammy ad sets, and updated our internal ads playbook.
Cheap CPL is nice. Qualified leads are better.