@herrmanndigital@oliverwhudson My clients’ old agency charged them commission on sales from brand keywords. This is an established brand in the niche that gets a lot of organic traffic.
As they grow in size, teams within megacorps and startups tend to implicitly bias more towards Project Thinking and not enough Product Thinking.
Product Thinking is a mindset and a process that, once you see, you cannot unsee it.
Product Thinking, Project Thinking, a thread:
Nykaa, the Indian beauty e-commerce brand, trades at ~$14B at a 44x revenue multiple ($320m) with <$1m profit at 38%yoy growth. An average multiplier is 2.5x for e-commerce. Wayfair is a $21B company at $14B revenue.
Indian tech markets make US ones look bearish. ��
Conspiracy theorizing is a disease that affects people intelligent enough to detect a pattern, but not intelligent enough (or not mentally balanced enough) to not get fooled by random arrangements.
Overdetection, the domain of loonies, is vastly worse than underdetection.
Direct response 🆚 content marketing comes to life in the … “hero” of your story:
- Performance = product
- Brand = customer
Yes, it’s a continuum. Yes, funnel stage matters. But no, you yourself are never the hero.
I’ve been in marketing for over a decade. Worked for a variety of enterprises. And I have yet to see a “persona” have a tactical or tangible impact on anything.
@PhilKiel@MiloOutdoorEcom@andrewfoxwell@Gil_RunDMG Yes but ATC from Purchase campaigns were extremely expensive. We were dealing with fewer leads and the conversation rate wasn’t much higher than leads from the ATC campaign.
@rabhinderkannan Have you watched the older HBO shows on Hotstar? Sopranos, Band of Brothers.
And recent ones like Deuce.
Zero zero zero on Amazon Prime is good.