Dwarak G

Freelance Digital Marketer

[Dwarak G @Dwarac]

@herrmanndigital I love media buying for DTC brands! Let's get new customers for you. Let's eat your competitor's lunch

https://t.co/dsZfNNRGqO

[Dwarak G @Dwarac]

@herrmanndigital @oliverwhudson My clients’ old agency charged them commission on sales from brand keywords. This is an established brand in the niche that gets a lot of organic traffic.

[Dwarak G @Dwarac]

@manugudipati @naval @dickiebush @Nicolascole77 Let’s go!

[Dwarak G @Dwarac]

@Vijaynarain @netcitizen Hahaha semma da! Have fun

[Dwarak G @Dwarac]

@Vijaynarain @netcitizen Which one?

[Shreyas Doshi @shreyas]

As they grow in size, teams within megacorps and startups tend to implicitly bias more towards Project Thinking and not enough Product Thinking.

Product Thinking is a mindset and a process that, once you see, you cannot unsee it.

Product Thinking, Project Thinking, a thread:

[Dwarak G @Dwarac]

@NeilBalthazar His sons are cringe. They can’t hold a candle to Travis Fimmel

[Deedy @deedydas]

Nykaa, the Indian beauty e-commerce brand, trades at ~$14B at a 44x revenue multiple ($320m) with <$1m profit at 38%yoy growth. An average multiplier is 2.5x for e-commerce. Wayfair is a $21B company at $14B revenue.

Indian tech markets make US ones look bearish. ��

[Nassim Nicholas Taleb @nntaleb]

Conspiracy theorizing is a disease that affects people intelligent enough to detect a pattern, but not intelligent enough (or not mentally balanced enough) to not get fooled by random arrangements.

Overdetection, the domain of loonies, is vastly worse than underdetection.

[Aaron Orendorff @AaronOrendorff]

Direct response 🆚 content marketing comes to life in the … “hero” of your story:

- Performance = product
- Brand = customer

Yes, it’s a continuum. Yes, funnel stage matters. But no, you yourself are never the hero.

[Aaron Orendorff @AaronOrendorff]

I’ve been in marketing for over a decade. Worked for a variety of enterprises. And I have yet to see a “persona” have a tactical or tangible impact on anything.

[Dwarak G @Dwarac]

@Vijaynarain Nice way to live bro! 👏🏽

[David Herrmann @herrmanndigital]

These are the people you serve ads to… dumb your copy and landing pages down more.

[Dwarak G @Dwarac]

@PhilKiel @MiloOutdoorEcom @andrewfoxwell @Gil_RunDMG Yes but ATC from Purchase campaigns were extremely expensive. We were dealing with fewer leads and the conversation rate wasn’t much higher than leads from the ATC campaign.

[Dwarak G @Dwarac]

@rabhinderkannan Have you watched the older HBO shows on Hotstar? Sopranos, Band of Brothers.
And recent ones like Deuce.
Zero zero zero on Amazon Prime is good.

[Dwarak G @Dwarac]

@aaditsh 👋

[Dwarak G @Dwarac]

@AaronOrendorff Depending on who it is, this is either the best advice a marketer can give a founder or the fastest way to get themselves fired