IPG will begin integrating Acxiom’s solutions into its media-buying unit, Mediabrands, where there are “the most immediate opportunities” Roth said. https://t.co/AdwAUNJumV
"AMS, for us, is a big bet on the future...This changes the very character and nature of our holding company." Arun Kumar, Chief Data/Marketing Tech Officer, IPG/Mediabrands
https://t.co/EkXgTjKr4N
“No matter who you are or where you live, if your goods and services are available online, GDPR is going to have an impact on how you collect and use data.” https://t.co/dn2Edv8CSr
“Facebook...believes most of its 2.2B users had their public profile information scraped by businesses or various malicious actors...” https://t.co/0VLx71f9mP
“We’re all characterizing these changes as...almost reverting to 2013 capabilities,” said James Douglas, SVP and Head of Media at IPG’s Reprise. https://t.co/jwc3NkNrBX
#PacificDataPartners... will lead #LiveRamp’s efforts to expand #IdentityLink™ to deliver... people-based capabilities to the world’s largest B2B marketers.
https://t.co/QxW9ARj3gC