How to grow your SaaS from $0 to $1M ARR (1+ hour FREE course)
I just released a free course where I break down everything we learned going from $0 to $1M ARR.
The exact strategies that actually moved the needle.
It’s all inside this video and you can watch it right now.
I also recorded a 10-minute bonus explaining how we went from $1M to $2M
RT + comment "BONUS" and I’ll send it.
How to grow your SaaS from $0 to $1M ARR (1+ hour FREE course)
I just released a free course where I break down everything we learned going from $0 to $1M ARR.
The exact strategies that actually moved the needle.
It’s all inside this video and you can watch it right now.
I also recorded a 10-minute bonus explaining how we went from $1M to $2M
RT + comment "BONUS" and I’ll send it.
GojiberryAI just crossed $300k MRR.
Most AI startups never get past $1k. A handful reach millions. The gap is almost never better features.
It comes down to two things almost everyone underestimates, and they cost us months to figure out.
To celebrate, we turned everything into a free course: how we went from $0 to $3.9M ARR in under a year.
Comment GOJI + repost, and I'll send it to you.
One rule for every employee at Gojiberry: use Gojiberry.
Customer service, product, engineering, everyone.
If you're building it, you need to feel exactly what our users feel.
Three of our apprentices just proved why.
Their LinkedIn accounts were basically empty. Almost no connections. Zero content.
On paper, the worst possible starting point.
In 15 days:
→ 52 replies
→ 32 positive
→ 10+ demos booked
If you're running a SaaS, this is my best advice: make sure every single person in the company understands what the product does and what customers are actually struggling with.
The person who fixes your product might not be the one hired to build it.
We're thrilled to announce the launch of Claude for Prospecting V2 today.
Just describe your ideal customers, and Gojiberry finds and reaches out to hundreds of them from a single prompt.
RT + Comment "GOJI" to get 14 days totally free !
Here’s a hack that added $30,000+ in MRR for my startup:
Your competitors' comment sections are full of people already paying attention to your market.
And most teams... just ignore them.
If someone in your ICP is liking and commenting on competitor posts, they’re probably not random.
They’re reading about the problem.
They’re comparing options.
They’re at least curious.
And you can see all of it in public.
Here’s the simple version:
Step 1) Make a list of your top 3-5 competitors. Add their founders and sales reps too.
Step 2) Look at who’s liking and commenting on their posts.
Step 3) Pull out the people who actually match your ICP.
Step 4) Reach out without making it weird.
Don’t just say:
“Hey, I saw you commented on [competitor] post.”
More like:
“Saw you’re looking into [category]. We take a slightly different approach to this. Might be worth a look if you’re comparing options.”
Step 5) Keep track of who keeps engaging, then move those people into a proper sales conversation.
That’s it.
Your competitor is already attracting the exact people you're trying to reach.
You just need to pay attention.
Ps : gojiberry(.ai) tracks competitor engagement automatically, so check it out !
We scaled to $3.9M ARR in under a year.
No one wants to hear this, but there's no magic distribution channel.
We got there by testmaxxing one channel at a time, based on our MRR level.
$0 → $6k MRR: pure outbound. Cold email + LinkedIn, using our own early product on ourselves. No brand, no audience — just us reaching out to people showing intent and starting conversations. Ugly, manual, effective.
$6k → $25k MRR: Reddit. Our first real acquisition breakthrough. We posted educational breakdowns in SaaS subreddits and pulled 10M+ organic views. Traffic quality wasn't amazing, but the volume flooded our trial funnel for months. Cost: basically zero.
$25k → $75k MRR: content + free blueprints. All-in on LinkedIn content, YouTube, motion-design videos, and giving away our internal systems as free "blueprints." Content got the reach, blueprints earned the trust, and a chunk of readers converted. This is where founder-led content started compounding.
$75k → $150k MRR: partnerships + X. We added Twitter, B2B influencers, sponsored newsletters, and a lifetime affiliate program that became a major lever. We also joined YC around here — the intensity went vertical.
$150k+ MRR: paid + hiring. Meta ads, Google ads, influencer agencies, and our first serious hires: growth, sales, engineering, product.
Here's the part people miss: none of these stages replaced the last one. They stacked. Outbound never stopped. Content never stopped. We just added the next lever once the current one was clearly working.
If you take one thing from this: don't chase five channels at once.
Beat one until it works. Then add the next.
We scaled to $3.9M ARR in under a year.
No one wants to hear this, but there's no magic distribution channel.
We got there by testmaxxing one channel at a time, based on our MRR level.
$0 → $6k MRR: pure outbound. Cold email + LinkedIn, using our own early product on ourselves. No brand, no audience — just us reaching out to people showing intent and starting conversations. Ugly, manual, effective.
$6k → $25k MRR: Reddit. Our first real acquisition breakthrough. We posted educational breakdowns in SaaS subreddits and pulled 10M+ organic views. Traffic quality wasn't amazing, but the volume flooded our trial funnel for months. Cost: basically zero.
$25k → $75k MRR: content + free blueprints. All-in on LinkedIn content, YouTube, motion-design videos, and giving away our internal systems as free "blueprints." Content got the reach, blueprints earned the trust, and a chunk of readers converted. This is where founder-led content started compounding.
$75k → $150k MRR: partnerships + X. We added Twitter, B2B influencers, sponsored newsletters, and a lifetime affiliate program that became a major lever. We also joined YC around here — the intensity went vertical.
$150k+ MRR: paid + hiring. Meta ads, Google ads, influencer agencies, and our first serious hires: growth, sales, engineering, product.
Here's the part people miss: none of these stages replaced the last one. They stacked. Outbound never stopped. Content never stopped. We just added the next lever once the current one was clearly working.
If you take one thing from this: don't chase five channels at once.
Beat one until it works. Then add the next.
POV: your AI startup took off and you moved to SF with your friends.
ARR: $4M+
Rent: $12k/month for a 3-bedroom
Sleep: 4-6 hrs
Dinner topics: AI agents, fundraising, growth, distribution
Claude: Max plan for all the team
Desire to build: daily
European nostalgia: bottle caps that don’t leave the bottle
SF is expensive until you realize the whole city is basically peer pressure for founders.
At 28, I sold my first SaaS for 7 figures.
I started it with just $500.
Here's the exact playbook I'd follow if I had to do it again:
↓
1. Don't reinvent the wheel
Our biggest mistake : we spent 6 months trying to copy a YC startup that didn't even have product-market fit.
Huge waste of time.
Instead, find a SaaS that's already profitable.
If customers are paying and the company is growing, the demand already exists.
Your job isn't to invent a market.
It's to build a better product for a specific audience.
2. Go vertical
Horizontal SaaS is hard.
We focused only on Shopify e-commerce stores.
Instead of building 100 mediocre features, we built 10 features our niche couldn't live without.
Your messaging becomes obvious.
Your sales become easier.
Your product gets better faster.
3. Get to $50k MRR
This is where things become interesting.
A SaaS doing ~$50k MRR can often sell for 2-3x ARR depending on growth, retention and profitability.
If your product costs $100/month...
You only need ~500 customers.
Here's how we got them:
• Cold email
• LinkedIn outreach
• B2B influencers
• Organic content on X & LinkedIn
• Affiliate program
• Podcasts your buyers already listen to
One rule:
Don't create content about your product.
Create content that solves your customers' problems.
4. Sell it
Most founders go to Acquire (dot) com
That's a great option.
We didn't.
I searched LinkedIn for people actively buying SaaS businesses.
Messaged around 10 buyers.
Got on calls.
One acquired the company.
The entire process took less than 2 months after due diligence started.
Why did we sell?
The team wanted to build something much bigger.
That became GojiberryAI.
Remember : building a SaaS isn't easy.
You'll spend hundreds of hours solving problems no one else sees.
But the formula is simple:
• Build something people already want.
• Focus on one niche.
• Get customers.
• Keep improving.
Do that consistently...
And selling your SaaS becomes an option, not a dream.
A few weeks ago, we tested a $1,000 creator campaign on X.
The results were promising.
So this week, we decided to scale it.
We spent $10,000 on creators to see if the channel could become predictable.
Here's exactly what we did.
Step 1: We partnered with an agency that had been recommended to us.
Step 2: We shortlisted 28 creators who had previously promoted launches for top AI companies.
Step 3: Instead of reusing an old video, we produced a brand-new one specifically for this campaign.
Step 4: We coordinated the launch so everyone posted around the same time.
The results:
• 195,000 views
• 1,000 website visitors
• Around 50 new customers
Unfortunately, the campaign wasn't profitable.
Last time, for $1000, we had :
• +250,000 views
• 3,000+ website visitors
• Hundreds of new customers
• Trial acquisition cost under $30
The biggest lesson is that scaling a channel that worked once is much harder than it looks.
The execution was better.
The budget was 10x bigger.
But I think the video was less viral than the previous one.
Back to the drawing board.
GojiberryAI just crossed $300k MRR.
Building GojiberryAI taught us something surprising.
Most AI startups never make it past $1k MRR.
A few scale to millions.
The difference usually isn't better features.
It's two simple things almost everyone underestimates.
If you're building an AI startup, this might save you months of trial and error.
To celebrate, we put together a free course breaking down exactly how we went from $0 to $4M ARR in under a year.
Comment GOJI and repost this post, and I'll DM you the course.
GojiberryAI just crossed $300k MRR.
Building GojiberryAI taught us something surprising.
Most AI startups never make it past $1k MRR.
A few scale to millions.
The difference usually isn't better features.
It's two simple things almost everyone underestimates.
If you're building an AI startup, this might save you months of trial and error.
To celebrate, we put together a free course breaking down exactly how we went from $0 to $4M ARR in under a year.
Comment GOJI and repost this post, and I'll DM you the course.
You only get about 200 connection requests a week on LinkedIn.
We've spent 2 years figuring out how not to waste them.
Here are 5 things that improved our reply rate the most:
1/ Message people because they did something, not because they fit a profile.
A job title isn't a reason to reach out today.
A buying signal is. Hiring, funding, a new role, competitor engagement.
This alone can take reply rates from 5–10% to 35–45%.
2/ Lead with the trigger.
"I noticed you're hiring SDRs" is more powerful than any compliment.
It immediately proves your outreach is relevant.
3/ Ask a question they can answer in seconds.
Don't ask, "Would you be open to a quick call?"
Instead ask, "Would it be useful to see how we helped a similar company achieve X?"
The easier it is to answer, the more replies you'll get.
4/ Never include a calendar link in the first message.
You're asking for 30 minutes from someone who doesn't know you.
The goal of message one is to earn message two.
5/ Stop after three follow-ups.
Follow up around Day 3, Day 7, and Day 14.
If they still don't respond, move on.
Nobody has ever been convinced by a ninth "just checking in."