Dylan Rogers

Tweet mostly about email marketing & e-commerce 📧💰

[Dylan Rogers @dylanrogers1]

@rorysutherland Positive - a lot more family accommodation options available in more family orientated locations.

Negative - potentially causing a housing shortage in certain holiday destinations due to so many houses being bought just for Airbnb purposes and not for locals long term rentals

[Dylan Rogers @dylanrogers1]

@iamshackelford Realistic expectations aren't managed from the outset.

[Dylan Rogers @dylanrogers1]

@RyeMcKenzie Now those would've been wise words...😂☕️

[Dylan Rogers @dylanrogers1]

"It's a new year, sure, but the year's quality will be determined by the knowledge you possess, the mentality you choose, and the discipline you exert. Success is expensive, and payment is due daily."

A super extract from a recent blog written by @WESTSIDEBARBELL

[Dylan Rogers @dylanrogers1]

@theoceanmaria Potentially a conditional split at the Email 2 stage: Returning vs New Customer to address different barriers to purchase?

Or have the results seemed pretty similar in your experience regardless of new or returning?

[Dylan Rogers @dylanrogers1]

@stevenborrelli It will be the exact type of year you choose it to be. #makeithappen

[Dylan Rogers @dylanrogers1]

@TheElliotScott Nice designs. Were they designed in Figma/HTML, or are the content blocks images?

[Dylan Rogers @dylanrogers1]

Segment smartly and use a subject line that resonates with the recipient of that particular segment.

Make sure the offer or content aligns with the hook.

The "Excellent" tick from @klaviyo is normally a good indicator that your #email campaigns are on track.

#ecommerce

[Dylan Rogers @dylanrogers1]

What's your preference:

Live chat or bot?

#ecommerce #customerservice

[Dylan Rogers @dylanrogers1]

@andrehaykaljr Video

[Dylan Rogers @dylanrogers1]

@C_Shelefontiuk Yes please!

[Dylan Rogers @dylanrogers1]

@C_Shelefontiuk Thanks @C_Shelefontiuk Looking forward to trying it out!

[Dylan Rogers @dylanrogers1]

Any other suggestions to use along side or instead of Google Optimize to run CRO split tests?

#digitalmarketing #ecommerce

[Dylan Rogers @dylanrogers1]

@C_Shelefontiuk Fully agree. Agencies that provide more than just a service but rather act as an extension of the business and offer strategic insights based on their extensive experience is the value add the business owners need/want.

[Dylan Rogers @dylanrogers1]

Assess the channels at your disposal and determine which offers the greatest opportunity to reduce CAC and increase ROI if optimized.

*Channel value depends on business/niche. This table adapted from @bbalfour is a good reference point
#ecommmerce #email

[Dylan Rogers @dylanrogers1]

@TobyWalleruk BRICK

[Dylan Rogers @dylanrogers1]

@theandreboso Agreed. It’s a great way to connect and share experiences that you hope are mutually beneficial! An opportunity to communicate directly with people that in the past wouldn’t t have been possible

[Dylan Rogers @dylanrogers1]

Use the $/Recipient as a key metric and segment performance measure.

This in conjunction with your standard KPI’s will provide great insight into campaigns, flows and forecasting!

If you’re using @klaviyo they’ve already done the heavy lifting for you.

#email #ecommerce

[Dylan Rogers @dylanrogers1]

@ZacharyLDuncan @C_Shelefontiuk Assuming that there’s multiple variations of each Ad, so will the plan be to reduce spend on ones that are above the median and fine tune them while scaling up the top performers? Or are they already at stage where there isn’t much variation in performance of variations?