Let me tell you how amazing Tian Xuning's cover-climbing journey has been in less than a year since his debut.
⭐ He appeared on the cover of his first major domestic metal magazine, gaining immense international attention.
⭐ His birthday issue was the September issue of Figaro (OG edition), he wore five haute couture outfits, and was featured on the cover of two luxury brands.
⭐ He also appeared on the cover of the top-tier national international publication, *China Pictorial*, in its opening quarterly issue.
⭐ His first appearance on a mainstream men's magazine was in the near-top-tier *Harper's Bazaar Men*, with Valentino and Fendi among the sponsors.
⭐ His first appearance on one of the five major women's magazines was in *ELLE*.
ZiYu ranks #5 on Xiaohongshu list of the most-discussed male celebrities.
✅Total discussions: 50.64 million
✅Total views: 6.18 billion
✅New discussions (Apr–Jun): 2.96 million
✅New views (Apr–Jun): 220 million
#ZiYu#梓渝#郑朋
Top 10 Beauty and Skincare Brands by New Endorsement Posts During the 2026
"618" Shopping Festival:
🏆TOP1: @田栩宁_ "L'Oreal" 9.95 million posts
🔥TOP2: @田栩宁_ "Make Up For Ever" 6.24 million posts
🔥TOP3: @魏大勋 "Kefumei" 2.93 million posts
🔥TOP4: @丁禹兮 "Versace" 1.61 million posts
🔥TOP5: @TFBOYS-王源 "Red" 1.41 million posts
Other brands on the TOP10 include @郝熠然 "Shiseido", @黄星Eliot "THE WHOO", @白敬亭 "HBN", @TFBOYS-王俊凯 "Ferragamo", and @华晨宇 "Wenbiquan".
PS: For the full report, please follow Huanwang Big Data WeChat Official Account. More entertainment data ➡️ https://t.co/a1k2sytgwJ, follow #HuanwangBigData# so you don't get lost!
260625 欢网大数据 weibo
top 10 new endorsement posts for beauty and skincare categories during the 2026 “618” shopping festival :
🥇 top 1 : tian xuning × l'oréal paris
(9.95M)
🥈 top 2 : tian xuning × make up for ever
(6.24M)
huanwang big data
https://t.co/lSnkgy2HGo
👑👑👑
Across these projects, each magazine appearance is positioned with high-level editorial treatment and no entry is described as “low-tier” or secondary.
✅ ELLE (Big Five top-tier women’s magazine): Already in warm-up phase, with upgraded treatment to be unlocked.
✅ Madame Figaro (second-tier major women’s magazine, Gold September cover)
Treatment (industry unique): First Chinese male actor and first post-95 male actor to solo-cover Figaro Gold September
First-ever 4-cover solo package in the magazine’s history
Luxury lineup: FENDI, BVLGARI, HUBLOT, plus five sets of international couture (including a specially custom-made haute couture piece)
✅ China Pictorial (中国画报) – Opening season issue (state-level external propaganda top magazine)
Treatment: first-generation/new-generation actor cover figure in its 76-year history
✅ METAL Magazine (September issue, global bilingual simultaneous release).
Treatment: first Asian male actor to cover both Chinese and Western editions simultaneously; first Chinese edition ever to give a three-cover solo premium package
Luxury lineup: Prada, Maison Margiela
✅ Bazar Men (BAZAAR MEN) (near top-tier men’s magazine)
Treatment: first-ever triple-cover solo print edition in the magazine’s history
Luxury lineup: BOSS, Loro Piana, Valentino, FENDI, Panerai, CL, and 10+ luxury brands.
https://t.co/hSu6VuOHaX
#TianXuning #田栩宁 #ArthurTian
Tian Xuning is expected to be the cover star of China ELLE’s August issue, marking his big five magazine cover
On January he appeared in ELLE interview at the FENDI event in Shanghai also his Cannes appearances were also featured on ELLE’s IG