eBench

Having a simple and aligned view of what's happening in the
market helps inspire and energize your organization

[eBench @eBench]

Big news today. eBench is to be acquired by @TribeDynamics. For more details read our announcement https://t.co/pOGOr9q6rw

[eBench @eBench]

“A little competition is a good thing and severe competition is a blessing” – Strategy lessons from the battle between @Spotify and @applemusic. https://t.co/BPCbFbJOAw

[eBench @eBench]

@JUST Water is a startup that gets more engagement than @Pepsi. It’s a great example of what @Nielsen calls “Invisible” brands. https://t.co/J3teonk21w

[eBench @eBench]

We track over 20,000 brands, and study what makes for successful influencer marketing. Here's one mistake we consistently see brands making.

https://t.co/FlpwKHIvQN

[eBench @eBench]

We’ve looked at the Influencer Marketing performance of over 20,000 brands. The key to success isn’t money, it’s a shift in strategy.

https://t.co/Zqv9VYsY6S

[eBench @eBench]

We took a look at sports influencer marketing by Apparel & Accessories brands. @adidas goes home early, @nike performs well, but which unlikely brand takes home the Influencer Marketing World Cup? https://t.co/6z5zdxhbbW

[eBench @eBench]

We’re publishing our first beauty influencer marketing leaderboard, comparing performance by company. Well done to @JeffreeStar !

https://t.co/fpyqDWX28Y

[eBench @eBench]

Really interesting case study from our research on "Grip" in influencer marketing. @Pampers and @MagnumGlobal both invested heavily in Fashion influencers this month – with very different results.

https://t.co/lbN4tL0WGK

[eBench @eBench]

How brands like @braxtonbrewco and @funkybuddhabrew are deploying #CrossoverInnovation https://t.co/s9tul1u4no

[eBench @eBench]

The Keto diet is trending among Food influencers, and only a handful of leading brands (like @bobsredmill) are on board.

https://t.co/KqOf0YC9CN

[eBench @eBench]

Trending this month in Skin – #NonToxic and #ZeroWaste, led by brands like @LushLtd and @RENskincare, and influencers like @livingprettynat https://t.co/nKx3PLz7Pa

[eBench @eBench]

You don’t need a crystal ball – we've made trends a science. Great article from @DeeleyGreg explaining how to use them in your social marketing. https://t.co/pkuiIjytHS

[eBench @eBench]

Top social brands like @Caudalie highlight the importance of working with multiple partners to drive growth https://t.co/npYEYgfaoF

[eBench @eBench]

Take a look how nimble brands like @allagashbrewing generate the leading social momentum in the #beer category
https://t.co/bDSg6bFK0C

[eBench @eBench]

From #selfiesaturday to #sundayscaries will you be playing on the most engaging hashtags this weekend? https://t.co/JpWFhIIQn1

[eBench @eBench]

Many brands miss opportunities for x-category partnerships. Learn from experts like @milkmakeup and @theouai here - https://t.co/bgx25jr12q

[eBench @eBench]

We take a look at how leading fashion brands like @missguided stay on top of the many social-media fashion trends https://t.co/GdVICBHnCo

[eBench @eBench]

Happy #worldwhiskyday - here's a selection of our favourite Whisky visuals @Macallan, @jimbean, @bulleit https://t.co/dvxxNR3jkd

[eBench @eBench]

This month has seen another strong performance from nimble skin care brands @herbivorebeauty and @mydrunkelephant 👏https://t.co/20rCLGWCow

[eBench @eBench]

The time has come for leading alcohol brands like @johnniewalker_ to shift their focus from paid to organic social https://t.co/NZBm1Exx0J