eCom Email Marketer

Your weekly dose of retention strategy, actionable insights & exclusive industry news.

From the minds of email experts @ecomchasedimond & @yojimmykim

[Commerce Roundtable @CommerceRound]

Guest speaker @Melanie_Balke crushing it on stage 🔥

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

The Best Copywriting Framework For Each Content Format:

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Took a simple idea for a premium golf brand and built out the whole brand world with Claude's Fable 5 image generator.

Logo, products, packaging, site, email, ad, lifestyle direction, the whole thing.

Still blows my mind how fast you can go from a rough concept to something that looks this real.

Prompt below.

Create a premium brand concept board for a fictional golf lifestyle brand called Valor Golf.

The board should feel like a polished creative director presentation for a high-end golf brand. Make it clean, elevated, masculine, refined, and launch-ready. Use a warm neutral background, editorial layout, strong hierarchy, and premium product photography.

Brand concept:
Valor Golf is a premium golf lifestyle brand built for players who value performance, design, and integrity. The brand should feel timeless, understated, athletic, and aspirational. It should blend elevated golf apparel, accessories, and course lifestyle with modern ecommerce polish.

Visual style:
Premium golf lifestyle, refined athletic, timeless, minimal, outdoor luxury, editorial ecommerce, clean and aspirational.

Color palette:
Forest green, sage, sand, clay, ivory, charcoal, and subtle warm metallic accents.

Create the board in 4 clearly labeled sections with visible numbering:

01 BRAND IDENTITY
Show:
- Valor Golf logo and wordmark
- positioning line like “Performance First. Standards Always.”
- short brand description
- color palette row with labeled swatches
- one dominant hero image of a premium golf bag and clubs on a sunlit course at golden hour

02 DIGITAL EXPERIENCE
Show:
- ecommerce homepage mockup
- matching email campaign mockup
- matching paid social ad mockup
All should feel cohesive, premium, realistic, and focused on golf lifestyle.

03 PRODUCT LINEUP & PACKAGING
Show a clean, elevated product lineup with:
- premium stand bag
- performance polo
- quarter zip or outerwear
- performance cap
- premium glove
- golf ball packaging
- branded product box

Make this section feel curated and premium, not like a crowded catalog.

04 LIFESTYLE & BRAND APPLICATIONS
Show:
- golfer walking on course at golden hour
- close-up details of branded towel, notebook, bag, ball marker, or accessories
- premium course / clubhouse lifestyle imagery
- small brand value strip with words like Performance, Timeless, Quality, Integrity

Layout rules:
- make the board easy to understand at a glance
- create one strong entry point in the brand identity section
- use a clear reading path from top-left to top-right to bottom-left to bottom-right
- vary module sizes so the board feels intentional, not like equal boxes
- keep the design spacious and premium
- make the text mostly legible
- use realistic shadows and presentation styling
- make it feel like a real brand pitch board, not a collage

Important:
- emphasize hierarchy and clarity
- make the hero image feel iconic
- keep the product lineup refined and restrained
- make the brand feel like it could actually launch tomorrow
- avoid clutter, cheesy golf tropes, overly bright colors, generic sports branding, and cheap mockup energy

Output:
A highly realistic premium brand concept board for Valor Golf showing brand identity, ecommerce, email, ad creative, product lineup, packaging, lifestyle, and brand applications in one cohesive image.

[eCom Email Marketer @eComEmailMktr]

Your sign to stop obsessing over button colors and start fixing your segmentation.

[eCom Email Marketer @eComEmailMktr]

Subscribe to the newsletter to read the full story >>
https://t.co/c4Snnw3N4m

[eCom Email Marketer @eComEmailMktr]

https://t.co/MFI4fSrsHJ

[AI Evolution @AiEvolutio58513]

Steve Jobs interviewed 1000s of people at Apple.

He rejected 99% of them (almost instantly).
And only hired those who answered this ONE question perfectly.

Here's Jobs secret to spotting future billionaires like Wozniak, Ive, and Cook... TEST YOURSELF 🧵

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

The most expensive thing in your store isn't ads.

It's the sales tax notice you haven't opened yet.

Every month you delay, the penalty compounds. And the states don't forget.

@kintsugi_ai handles it. Set up in minutes, not the 6-week onboarding the legacy guys quote.

Mention this post → 3 months free.

https://t.co/z6MFjixkrA

[Jimmy Kim @yojimmykim]

Good morning Los Angeles!

@CommerceRound Retention Roadshow show #3 kicks off in 1 hour.

Proper Hotel - Santa Monica

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Made this with Claude Design. Pretty freaking cool.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Claude Fable 5 made this with a single prompt and no edits.

Here's the full prompt I used:

Create a full-length, tall vertical ecommerce email mockup for MVMT, a modern watch and accessories brand for millennials.

Design a highly realistic premium DTC email that feels sleek, polished, minimal, masculine-leaning, and editorial. The final image should look like a real designer-made ecommerce email screenshot, not a poster, not a landing page, and not a generic template.

Brand vibe:
Modern California-cool, youthful, confident, clean, aspirational, stylish, and elevated. The design should feel luxury-adjacent but still accessible.

Feature these products prominently:
- Mulholland
- Odyssey II Automatic
- Cali Diver
- Signature Watch Bands

Visual style:
- clean premium ecommerce design
- refined editorial layout
- realistic product photography
- subtle lifestyle imagery
- strong hierarchy
- crisp sans-serif typography
- generous spacing
- subtle shadows
- restrained modern color palette

Color palette:
Black, white, charcoal, warm gray, stone, soft beige, brushed metal tones, and subtle muted accents. Keep the palette neutral and premium.

Important creative direction:
This should feel like a polished watch-brand email campaign with strong design taste. Prioritize realism, elegance, and clarity. Make it feel like something MVMT could actually send.

Build the email in this order:

1. Top promo bar
A thin black or dark charcoal bar across the top with small uppercase text:
“FREE SHIPPING OVER $75 + EASY RETURNS”

2. Header
A clean white header with the MVMT wordmark/logo on the left and minimal navigation links on the right or centered:
WATCHES
SUNGLASSES
JEWELRY
NEW ARRIVALS

3. Hero section
A premium hero section with strong visual balance.
Use a bold headline:
“BUILT TO GET NOTICED”
Include short supporting copy about modern timepieces and accessories designed to elevate everyday style.
Add a dark rounded CTA button:
“SHOP WATCHES”

Hero imagery should include:
- one dominant premium watch image
- subtle luxury lifestyle imagery
- a stylish male model or fashion-forward masculine lifestyle scene
- modern lighting and clean composition

4. Featured collection section
Add a centered section headline:
“THREE WAYS TO WEAR MVMT”
Below it, show three clean product cards or image blocks featuring:
- Mulholland
- Odyssey II Automatic
- Cali Diver

Each block should include:
- product image
- product name
- short one- or two-line description
Keep this section symmetrical, polished, and premium.

5. Accessory banner
Add a refined split section titled:
“FINISH THE LOOK”
Feature Signature Watch Bands.
Show premium close-up imagery of watch straps or interchangeable bands.
Include short supporting copy and a dark CTA button:
“SHOP ACCESSORIES”

6. Editorial promo tiles
Add two side-by-side promotional tiles with image-led design.
Tile one headline:
“FOR DAILY WEAR”
Tile two headline:
“FOR STATEMENT DAYS”
Each tile should have short copy and a small CTA:
“SHOP NOW”

These tiles should feel like editorial brand moments, not generic sale boxes.

7. Shoppable row
Add a section titled:
“IN ROTATION NOW”
Show a clean 4-item product row or grid featuring:
- Mulholland
- Odyssey II Automatic
- Cali Diver
- Signature Watch Bands

Each item should include:
- isolated product image
- product name
- small “SHOP” link or button

8. Brand signoff
Add a centered message block with the headline:
“DESIGNED TO MOVE WITH YOU”
Include a short line about thoughtfully crafted watches, eyewear, and accessories for everyday life.

9. Footer
Create a realistic black or charcoal branded footer with:
- MVMT logo
- shop links
- company links
- support links
- social icons
- small legal and shipping text

Typography direction:
Use bold condensed or modern sans-serif typography for major headlines and clean sans-serif body text. Headlines should feel sharp, modern, and fashion-forward. Body copy should look realistic and mostly legible.

Photography direction:
Use premium product photography with realistic reflections, polished materials, soft shadows, and clean surfaces. Lifestyle photography should feel elevated, modern, and fashion-oriented.

Composition rules:
- tall vertical email format
- clear section separation
- realistic email proportions
- strong hierarchy
- mostly legible text
- premium spacing
- intentional alignment
- balanced mix of product and lifestyle imagery

Avoid:
- messy collage styling
- playful scrapbook aesthetics
- overly colorful design
- cheap template vibes
- cartoonish imagery
- cluttered layouts
- fake-looking UI elements
- poster-style composition
- excessive promotional chaos

Output:
A full-length, vertically composed, highly realistic ecommerce email design mockup for MVMT that feels premium, clean, polished, modern, editorial, and presentation-ready.

[eCom Email Marketer @eComEmailMktr]

By day 14 they trust you enough to buy again at full price. No discount required.

Audit your post-purchase flow this week. Count the emails. Count how many aren't transactional or asking for something.

If the answer is zero, that's your next month of work. 😉

[eCom Email Marketer @eComEmailMktr]

Your post-purchase emails are a shipping confirmation and a review request. 🫠

That's not a flow. That's a receipt.

[eCom Email Marketer @eComEmailMktr]

The flip:
Day 0 → order confirm
Day 2 → how to actually use what you bought. No pitch.
Day 7 → a story about the product, founder, or category. Still no pitch.
Day 14 → the cross-sell. Earned.

Teach first. Sell second.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Your subject line isn't just competing with other emails. It's competing with every reason to ignore you.

Most brands try to be clever. Urgent. Loud. But that's not what earns the open.

Here's what does:

1. Lead with curiosity. Skip the confusion.
2. Make the reader feel like there's something useful inside.
3. Match the subject line to the email. Don't bait the click.
4. Cut anything that sounds like every other brand in the inbox.

A good subject line doesn't tell the whole story. But it does make the reader want the next line.

[eCom Email Marketer @eComEmailMktr]

Most ecom revenue doesn't come from "the list." It comes from 3 tiny segments doing all the heavy lifting.

Stop blasting the whole list. Go win these 3 back first.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

A beautiful email with nothing to say is still just noise.

Most brands obsess over the template. The colors. The layout. But the design often isn't the problem. The message usually is.

Before you write the email, answer four questions:

1. Why should they care right now?
2. What moment, pain, or desire does this connect to?
3. What's the one point we need to get across?
4. What action should feel obvious next?

Better design can make a good email stronger. It can't make an irrelevant email matter.

[Jimmy Kim @yojimmykim]

Adios Miami! Off to LA ✈️

Stop #2 of the @CommerceRound Retention Roadshow was a success!

Small intimate room
Lots of Q&A
Your problems, solved with peers and experts
Only about retention marketing

LA is next, we're on route to setup.

We're going to be at the Santa Monica Proper Hotel tomorrow (Wed June 10)

If you're in town, in ecommerce and in charge of retention or want to know more (agency or brand), you should come by.

We have like ~5 seats left..

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Nobody ever bought because the copy sounded smart.

They bought because they understood it.

Here's what I mean:

'Our AI-powered solution optimizes workflows' → confusing.

'Get 5 hours back every week' → clear.

Same product. But one actually sells.

You don't need to sound impressive. You need to sound obvious.

Clear beats clever. Every single time.