Lot of misinformation being spread right now about the @grunsdaily deal, wanted to come on & set the record straight -- my sources tell me that it was actually @grunsdaily that acquired @Unilever!
Ok so that is not true, but be honest -- would you even be that surprised? That that is even somewhat believable speaks to what an insane run this brand & team has had. What a story!!! Case study solidified in the CPG textbook & curriculum for eternity. Flawless execution from Grüns, start to finish -- and methinks a very smart & strategic move by Unilever.
Fun one to have a front-row seat to, and SO so so insanely proud & happy for the incredible operators that have been working their tails off bringing Grüns to market.
Queue the victory lap flag; the Grüns truck parade is being held tomorrow at 9am EST -- congratulations to @chadjanis , @connordault , @AliKaltman & the rest of the Grüns gang. Hope y'all find some time to reflect on what an incredible achievement this is!!!
It is so early, and it still feels like despite the incredible growth -- this team is just getting started.
Spotted 8x @AdgileMediaGrp trucks while bopping around NYC yesterday. Personal best in a single day, all completely unplanned.
- 6x Fruit Riot
- 1x Hill House
- 1x Charles Tyrwhitt
Patently absurd.
Babe wake up dictionary just dropped a new entry
Bong Bing
interjection | noun (slang)
Pronunciation: /ˈbäNG ˈbiNG/
Region: New York City (colloquial)
Definition:
1.(interjection) A guttural cry of communal despair, typically used by New Yorkers in moments of acute disappointment, especially following a Knicks loss, subway delay, or the closing of a beloved neighborhood deli.
“Knicks blew a 20-point lead in the 4th? Bong Bing, bro.”
2.(noun) A state of collective emotional deflation; the spiritual hangover that follows high expectations unmet.
“You could feel the Bong Bing in the air after Game 7.”
Origin:
Believed to have developed in early 2025 by @AdgileMediaGrp co-founder Tom Shea as a satirical inversion of the jubilant “Bing Bong” rallying cry, Bong Bing gained traction among Knicks fans, TikTok satirists, and late-night bodega philosophers. Now widely understood as New York’s unofficial phrase for “that ain’t it.”
Related terms:
•Melocholy (n.) — a Knicks-specific form of nostalgia-fueled sadness
•Julius-ing (v.) — to try really hard and then spiral
•Thibbs fatigue (n.) — mental exhaustion from watching 48 minutes of iso-ball
Usage Note:
Bong Bing is best uttered under one’s breath, with a resigned head shake, and ideally while crossing an avenue in the rain.
Pumped for the GORGIE gang.
From Expo samples in unmarked bottles to 1,900 Target doors, Whole Foods shelves & a $24.5M (!!) Series A, this glow-up is iconic.
@AdgileMediaGrp x @getgorgie rollin' into LA next. Head on a swivel.
From 2 guys & a plan -> 500+ brands. Our campaign with @PlanetFitness was one of the moments that shaped @AdgileMediaGrp, from risk to rollout to PFIFC Puerto Rico (next week). We're just warming up. 📸One of my favorite community snapshots from our KC campaign. (@pffranchisee)
Chillhouse hit 1,000+ Targets, and we hit the streets with branded trucks and a 10AM SoHo scavenger hunt that had lines down the block (ppl started showing up at 7AM). Big energy, exclusive manis, and all the vibes.
Shoutout to the Chill house crew for pushing this along!💅
Went undercover at 3 Adgile activations in NYC 👀 The @luckyfckenergy pop-up in SoHo? A vibe. Glass truck turned mobile "read your aura" studio + thousands of cans sampled made for some chaotic magic. Clink cans, fix your energy, create your own luck.
Shoutout to @BRappy55 & @QuanMG for sending @Feastables trucks to Hershey, PA—hilarious & genius! A perfect example of using OOH on wheels to create magic by showing up at the right place, right time. Brilliant work! 🐣🍫 #Feastables#OOH
Vacation Inc. brings retro fun to SPF! From the creators of @Poolsuite, their iconic sunscreen captures 80s summer vibes. Catch their products at Ulta Beauty & Target, and make SPF the best part of your sunny days. Lather up, feel like a postcard, & enjoy! @vacation_inc
We’ve got so many pics of these custom toy trucks, and they’re too cute not to share!🚚 Want one for yourself (with your brand)? DM me your address + website, and I’ll send you one (eventually—shipping delays are real). Smiles guaranteed! 😊
Starface has sold over 1 BILLION Hydro-Stars, redefining acne care with fun & self-expression! It's been amazing supporting their journey. Shoutout to @BrianBordainick, Julie Schott & the @starface team for normalizing acne with joy! 🌟