Ethan Soo Hoo

[Ethan Soo Hoo @e_soohoo]

@Josh_Single10 Great article, I found it particularly interesting how online interaction can actually lead to more in-person interaction. In the backlash against digital media, it's nice to see something positive from media. And I definitely have experienced this too.

[Ethan Soo Hoo @e_soohoo]

@TidrickEmily I agree with a lot of how digital media has changed how we do things, even in small ways. However, I am not convinced about epigenetics, it sounds very far-fetched and not based on real, modern science. But I'm not a scientist so what do I know.

[Ethan Soo Hoo @e_soohoo]

Interesting to see all of the tools Google has available to anyone. Now I wonder what tools are used in the background of advertisements and websites I see. #BUSM17
https://t.co/8rES4dbd0f

[Ethan Soo Hoo @e_soohoo]

@CarolynMaeKim Technology certainly connects people, but it is interesting to see how it affects people who are meeting IRL. Seeing people sitting together, not talking, both on their pones is a negative side of digital technology and how people use it today. #BUSM17

[Ethan Soo Hoo @e_soohoo]

@Kellyt4Thomas Great post, it is so important to remember that ad campaigns have to be linked to the brand. I think that's something a lot of advertisers forget, and you're left with weird commercials or brand images.

[Ethan Soo Hoo @e_soohoo]

@graacex3_ Cool to see how AdWords can change and integrate into your website. So much power and versatility at your finger tips, I wonder why I hadn't heard of it before this class... Great post!

[Ethan Soo Hoo @e_soohoo]

https://t.co/RNE3yt2GIz
Great video exploring and maybe, debunking, popular smartphone ad campaigns. Amazing what social media content creators can do. #BUSM17

[Ethan Soo Hoo @e_soohoo]

@CarolynMaeKim Apple's ongoing 'shot on Iphone' is a great ad campaign highlighting the Iphone's capabilities. Showcasing quality pictures shot on Iphone, albeit with other expensive equipment, is a strategy that grabs consumers. #BUSM17

[Ethan Soo Hoo @e_soohoo]

@hannahrbare Great to learn more about robots.txt. Very important to keep people from finding and using your pictures on Google. Great post!

[Ethan Soo Hoo @e_soohoo]

@DJDallyD Great post, the first sentence of really hit me. The goal is to keep users on your site even if they get a 404. Little things are critical

[Ethan Soo Hoo @e_soohoo]

https://t.co/lAWOiUVzyJ
Music education is common, especially YouTube. Interesting to see how monetized sites like this can compete. #BUSM17

[Ethan Soo Hoo @e_soohoo]

@CarolynMaeKim Bloomberg has a good 404 page. It combines animated humor with a useful link back to the homepage, as well as all of the navigational tabs.

[Ethan Soo Hoo @e_soohoo]

@kaleraeudinski Great article, of course it's great to have strong SEO and SMO strategies, but I wonder which is more important? My guess would me SMO.

[Ethan Soo Hoo @e_soohoo]

@Curtisl3S Thanks for posting, it's great to know the difference. SMO is different than SEO, with similar goals but different means.

[Ethan Soo Hoo @e_soohoo]

https://t.co/u2EifiaHqm
Music is a social art, and Spotify is proving it. Great article about Spotify and SM's interactions. #BUSM17

[Ethan Soo Hoo @e_soohoo]

@CarolynMaeKim SMO is dedicated to increasing SOV of a company on SM. SEO is about improving rankings, making your site more likely to come up. #BUSM17

[Ethan Soo Hoo @e_soohoo]

@jehn_kubiak I find it fascinating that even complicated subjects can be condensed to give an overview in 10 minutes. The power of media is very strong

[Ethan Soo Hoo @e_soohoo]

@Curtisl3S It's cool to see different brands approach social media in different ways. I guess SM allows them to tailor things to exactly what they want

[Ethan Soo Hoo @e_soohoo]

Great article about Instagram. Nice to see other people using tactics we learned in the SM portion
https://t.co/rqpydnmQW6
#BUSM17

[Ethan Soo Hoo @e_soohoo]

@CarolynMaeKim Meltwater seems to be effective for both social media but SEO in general. It is a great tool because it is specific and in-depth