earnedfirst

Earned First is a groundbreaking media & events platform dedicated to elevating PR and corporate affairs professionals across APACMEA. Led by @arunsudhaman

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Meet Our Esteemed Jury

We’re proud to introduce the distinguished voices shaping the Earned First Awards.

Angela Scaffidi
Founding Partner & Chair, SenateSHJ 🇦🇺

Discover the full jury: https://t.co/etWAU6Zz14

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Credibility is earned, not bought.

Introducing the Earned First Awards — recognising communications work where strategy, judgement and trust matter more than scale, spend or spectacle.

Enter here: https://t.co/jLHFj63eYi

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Less noise.
More judgement.
Real impact.

Stay tuned.

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Your voice matters. Be part of PR 2030: The Transformation Study.

Take the survey now -
https://t.co/AIt68uJrzv

Survey closes on 20th March, 2026

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PRAXIS Asia-Pacific is back.

Early bird registrations are now open. Book your passes now.

Interested in partnering with us? Get in touch to explore collaboration opportunities

#PRAXISAPAC

https://t.co/sC2jR6RJbP

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Deadline Extended: PR 2030: The Transformation Study

If you haven’t yet shared your views, this is your chance to contribute to a forward-looking conversation that matters.

📅 New deadline: 20 March
Make your voice count.

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Earned First, in partnership with IPR and Ruder Finn Asia, has launched PR 2030: The Transformation Study

Senior communications and consultancy leaders across APAC and the Middle East & Africa are invited to participate.

https://t.co/h1Sb6rKx9w

Survey closes kr 27/02/2026

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The wait is over!

Meet the final set of inspiring speakers for the much-awaited PRAXIS MENA – First Edition, taking place in Abu Dhabi at Saadiyat Rotana.

Let’s meet, connect, and learn together.
📅 3 February - just three days away!

#PRAXISMENA

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PRAXIS MENA brings together communications leaders from across the region with insightful conversations, powerful networks, and ideas that matter.

✨ As a special addition, delegates receive complimentary access to the Mubadala Open.

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We’re delighted to welcome David Blecken to Earned First as Research & Insights Editor

Welcome aboard, David - we’re excited about what we’ll build together.

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We’re delighted to unveil the shortlist for our first-ever MENA Consultancy Performance Index, spotlighting consultancies that have demonstrated excellence across five key dimensions of performance.

🏆 Winners to be announced at PRAXIS MENA on 03 February.

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The first wave of speakers for PRAXIS MENA is here - and it sets the tone for what’s to come.

Taking place on 3 February 2026 in Abu Dhabi

Seats are limited. Register now: https://t.co/YD2ZOpWhma

#PRAXISMENA

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Happy 2026!

Thank you to everyone who has supported Earned First so far and helped build the community around it.

The collective engagement from contributors, partners and participants is the most important foundation as Earned First continues to grow.

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We are pleased to announce Abhinav Kumar, Global Chief Marketing Officer at TCS, as the next eminent speaker at the MENA edition of PRAXIS.

The early bird registration discount closes in one week. We encourage you to secure your pass at the earliest.

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#PRAXISMENA

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For today's podcast -
🎙️ Podcast Alert

Joe Lipscombe, Partner & Head of MENA at The Romans, joins Arun Sudhaman to unpack a question the industry can’t ignore: Will the Middle East’s boom fuel world-class creative output - or just bigger margins and headcount?

link in bio

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Presenting our first set of incredible partners for Praxis MENA on February 03, 2026

Join us for unmatched learning and high-value networking.

Reserve your Early Bird offer now.

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We’re delighted to announce Alex Aiken, Former Head of Communications for the UK Government, as one of our keynote speakers.
Join us on 3rd February 2026 at Saadiyat Rotana
🎟️ Early Bird Passes are now live till 12 December!

🔗 https://t.co/mPAnty6KAu
#PRAXISMENA

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Final call!

Submissions for Earned First’s Consultancy Performance Index closes on 28 November 2025.

Submit your entry: https://t.co/29uGCnnj9j

Top performers will be celebrated across markets and categories at PRAXIS MENA in Abu Dhabi on 3 February.

#PRAXISMENA

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At the 2025 #ICCOGlobalSummit that was held in Mumbai, GWPR unveiled its seventh annual study, revealing that 53% of women in PR experienced harassment - with increases across psychological, power-led, sexual, discriminatory, physical and online harassment.
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The early bird registration for PRAXIS MENA is now open!

Join us in Abu Dhabi on February 3, 2026, for a day packed with learning, inspiration, and networking

Book your passes now at early bird prices - before they’re gone!
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#PRAXISMENA