EasyAutoTagging

Unlock Facebook Ads CPA and ROAS in Google Analytics 📈

[Blake Burge @blakeaburge]

Google Sheets isn't Excel.

But it's more powerful than you think.

10 things Sheets can do, you'll wish you knew yesterday: 📊

[Paul Bannister @pbannist]

Overwhelmed by the new technologies that are coming to replace cookies? Our graphical breakdown should help you wrap your head around all of them!

[Charles Farina @CharlesFarina]

Here are 10 of my favorite things you can do with Google Analytics 4 that you could never do with Universal.

1. Audience Conversions - In GA3, you could only have conversions based on a page or event. In GA4, you can have audience-based conversions.

[EasyAutoTagging @EasyAutoTagging]

@googleanalytics any updates on when the Management API for Data Imports will become available for #GA4

[Krista Seiden @kristaseiden]

‼️Universal Analytics is dead‼️ 💐⚰️

No, really. It’s just been given a deprecation date.

Here’s what you need to know ASAP, a short 🧵:

#measure #googleanalytics #ga4

[EasyAutoTagging @EasyAutoTagging]

Create pre-built reports in Google Analytics to simplify measuring Facebook ad campaign and placement performance using:

💪 Calculated Metrics
�� Custom Reports
📊 Dashboards

Learn more => https://t.co/i7IOEHEVkX

#GoogleAnalytics #FacebookAds

[EasyAutoTagging @EasyAutoTagging]

Learn how to automate Facebook Ads cost data imports for accurate performance-based E-commerce reporting in Google Analytics 🚀

https://t.co/wurz5PAg8x

#FacebookAds #GoogleAnalytics #Ecommerce

[EasyAutoTagging @EasyAutoTagging]

We added more controls for E-mail notifications on the account level. You can now add and remove team members for account limits, payments, and integrations notifications 📥

Learn more => https://t.co/UNguxNcWw7

[EasyAutoTagging @EasyAutoTagging]

What is the best way to measure Facebook Ads CPA and ROAS in Google Analytics?

Build custom Facebook URL Parameters and maintain the UTM structure for cost data imports 💪

Learn more => https://t.co/W0gxyqAezj

#FacebookAds #GoogleAnalytics #DataImport

[EasyAutoTagging @EasyAutoTagging]

Leverage GA to extract learnings from Automatic Placements and tailor Facebook ad creative towards winning placements.

Collect => Measure => Optimize 📈

https://t.co/xCBnXpgp5T

#FacebookAds #GoogleAnalytics #Measure

[EasyAutoTagging @EasyAutoTagging]

✅ Actionable Analytics > ❌ Nice To Know Analytics

Can MER [Media Efficiency Ratio] be turned into an actionable data point?

https://t.co/q4FkjiLFUF

#Measurement #Analytics #FacebookAds

[EasyAutoTagging @EasyAutoTagging]

The value of sending Facebook Ads cost data to Google Analytics 👇

Blend Facebook cost and GA sessions/conversions.
Get placement level breakdowns.
Measure CPA and ROAS in GA.

Learn how to link Facebook Ads & GA => https://t.co/FQYQajpHZE

#FacebookAds #GoogleAnalytics #measure

[EasyAutoTagging @EasyAutoTagging]

Measure CPA and ROAS for Facebook placement breakdowns in Google Analytics. Understand what placements and creative types are driving efficient conversions so you can direct your marketing $$$ towards winning placements 📈

https://t.co/80Ks92aecY

#GoogleAnalytics #FacebookAds

[Charles Farina @CharlesFarina]

Google is adding new UTM parameters for the first time in ~15 years to Google Analytics 4🤯

utm_source_platform, utm_creative_format, and utm_marketing tactic are highlighted in the campaign tagging documentation: https://t.co/HZdePd4PPq

[EasyAutoTagging @EasyAutoTagging]

Why measuring MER matters for growth 📈

https://t.co/jchOdM2Fb3

#Analytics #DigitalMarketing

[nick @nckdoren]

s/o @binghott - saving me thousands of $ on wasted adspend by preaching to check breakdowns

I Updated UTMs to include "placement" to track last click purchases, session time, and bounce rate broken down in Google Analytics

data from the last few days speaks for itself

[EasyAutoTagging @EasyAutoTagging]

@nckdoren @binghott Check this video out if you want cost data mapped to placement breakdowns in GA 😀https://t.co/mPgEFuOLng

[EasyAutoTagging @EasyAutoTagging]

With the new UTM Profiles builder you can:

➡️ ​​Concat static and dynamic URL Parameter values
➡️ Customize the delimiter as an underscore, space, or dash
➡️ Updated UI with drag and reorder functionality

Built for tagging and cost data imports 💪

https://t.co/2f2Y1OJpCa

[EasyAutoTagging @EasyAutoTagging]

Not surprised that @googleanalytics is working on additional data controls in light of recent data transfer rulings in Austria to prepare for changes in DPA’s logic regarding international data transfer. Curious to see what these will look like 🤔 https://t.co/8cSBO730tB

[EasyAutoTagging @EasyAutoTagging]

Create a Facebook Ads Dashboard for E-commerce in Google Analytics where you can measure and optimize:

💰 Cost, CPA, and ROAS
📊 Conversion Breakdowns

Learn more => https://t.co/Qn2bO1SYwU

#GoogleAnalytics #facebookads #ecommerce