eric ecom

scaling ecom brands and operations with ai

[eric ecom @easymoneyeric_]

@tobiadonadon_ 3d

[eric ecom @easymoneyeric_]

one of the oldest pricing tricks still works in ads
break the price down to the day

> boost blenz, 281 days, "target parasite for under $1 per day"
> cura, 169 days, "$30 for 3 months? that's literally $0.33 per day"
> zonia, 502 days, "deep sleep in just 2 seconds per day"
> beam minerals, 198 days, "all the minerals your body needs in 30 seconds per day"
> byrelm, 211 days, "just 60 seconds per day"

two versions
money per day, "$0.33 a day" feels like nothing next to a coffee
time per day, "30 seconds" kills the "i don't have time" objection

works for anything people use daily
supplements, skincare, coffee, apps, courses

i put the long running "per day" ads in a guide
the exact line, how long it's live, and how to write your own version

comment "PERDAY"
(follow to get the dm)

[eric ecom @easymoneyeric_]

q4 gift ads are already live, and the ones winning are a lot more specific than "the perfect gift"

> thatcove, 371 days, "give the ultimate gift, their life, their story, your book"
> prestige titles uk, 89 days, "a legal title change to lord. buy one, get one free"
> grandma betty, "the gift my daughters laughed at. up to 71% off"
> lilli paris, "our most-gifted initial ring, back in stock, loved by 70,000+ customers"
> custom envy, "buy 1, get 1 free + free shipping"

the pattern
the gift is personal, a name, a face, a story
or it's funny enough to get a reaction when it's opened

i put 30 giftable products that are winning right now in one board
with the ad, the line, and how long each one has been running

comment "GIFTABLE"
(follow to get the dm)

[eric ecom @easymoneyeric_]

@T1_antoniazzi series

[eric ecom @easymoneyeric_]

"free, just pay shipping" ads are still everywhere
and some of them have been live for years

> petjoy, 1,680 days, "free 30 day sample, just pay shipping"
> f'ing focus, 816 days, "free samples available, just pay shipping"
> splendies, 814 days, "try 3 pairs for free"
> seventh sense, 369 days, "free 10-day trial, just pay shipping"
> onekind, 290 days, "get a full size dream cream for free"

the math is simple
shipping covers most of the product cost
the customer pays a few dollars, you get their card and their address
and the real money is the second order

it only works if the product is good enough to rebuy
and if you know what the free unit costs you

i put the long running "free + shipping" ads in a guide
the exact offer line, how long it's been live, and how to work out if you can afford it

comment "SAMPLE"
(follow to get the dm)

[eric ecom @easymoneyeric_]

pet brands run some of the longest winning ads on meta

> reptilerealm, 1,339 days
> the mellow dog, 1,042 days, "got this ridiculous duck for my dog thinking she will unalive it immediately"
> meowant, 915 days, "get extra $100 off"
> rock creek crates, 718 days, "the indestructible dog crate"
> ugly chews, 637 days, "the ugliest dog chews on the planet"
> top pet picks, 452 days, "this spray just erased 2 years of pee"

64 pet brands have an image ad scored "winning" that's been live for a year or more

and most of them are funny, weirdly specific, or a little gross
almost none of them look like a catalog

i put them all in one guide, the line each one uses, how long it's been live, and the 5 hooks they keep repeating

comment "PETS"
(follow to get the dm)

[eric ecom @easymoneyeric_]

the easiest way to raise aov is a bundle ad
and these have been running for over a year

> unit, 528 days, "3 for $95, bundle and save $54.95"
> stepzz, 416 days, "10 pairs. one low price. 73% off"
> runly, 380 days, "5 pairs for $85"
> moon magic, 399 days, "the $99 bundle, worth $200+"
> vive, 445 days, "try all 13 flavours for just £13"

look at how they say it
almost nobody says "bundle and save 20%"
they say the number of units and one price

3 for $95 is easy to picture
20% off is math

i put the longest running bundle ads in one guide
the exact offer line on each, how long it's been live, and the 4 bundle formats to copy

comment "BUNDLE"
(follow to get the dm)

[eric ecom @easymoneyeric_]

"back in stock" is one of the oldest ad angles on meta
and some brands have been running it for years

> ateliercg, 1,522 days
> cheeky winx, 1,228 days
> zoberlo, 1,161 days, "our most requested carrier is back in stock"
> lights copenhagen, 1,112 days, "back in stock: save 20%"
> glowie, 598 days, "these designs literally sold out"

it works because it says two things at once
other people wanted this badly enough to empty the shelf
and you can have it now, but maybe not for long

you don't need a restock to run it
a best seller, a color, a size that sold out once is enough

i put the longest running "back in stock" ads in one guide
the exact line each one uses, how long it's been live, the link to every ad

comment "STOCK"
(follow to get the dm)

[eric ecom @easymoneyeric_]

raising the budget doubles most brands' cpa

the other lever is the bid
> $30 average cpa
> open a cost cap at $33-36
> $1,000/day budget, meta won't spend it all
> under 20% spent? duplicate, cap +$1

full setup in a doc

comment "CAPS" and i'll send it

[eric ecom @easymoneyeric_]

keep your normal ads running and add 2-3 gift versions next to them

the product stays exactly the same, you just wrote an ad for the person paying

[eric ecom @easymoneyeric_]

q4 trick that costs $0: turn your product into a gift

from now to dec 24 a lot of people buying from your ads are shopping for someone else

same product, new buyer, so the ad needs new words

[eric ecom @easymoneyeric_]

> say the price out loud
"a gift under $50 she'll actually use" answers the exact thing they searched

> give a deadline
"order by dec 15 for christmas delivery" works harder than another 10% off

[eric ecom @easymoneyeric_]

3 brands with 1,900+ live ads launched the same format in september

before/after
> trinny london, skin tint
> quad lock, phone mount
> matthew jones, leather balm

made a cro doc so the page backs up the after shot

comment "SPLIT" and i'll send it

[eric ecom @easymoneyeric_]

1,000 new subscribers
lose 40% before order 2, 600 left
lose 20% at order 3, 480 left

you paid full cac for all 1,000

and mrr x 12 overstates next year by 30-40%

made a doc with the 4-tab tracking sheet + 7 retention fixes

comment "MRR" and i'll send it

[eric ecom @easymoneyeric_]

5. ag1

"save 40% in your first month"

€156 of stuff on one image for €87, then it's €87 a month

the discount only has to get the first box through the door, the subscription does the rest

which one would you steal?

[eric ecom @easymoneyeric_]

the best new ecom ads of october

all launched after oct 1, all still running, from brands with 60 to 1,700 ads live

5 of them + what i'd steal from each

[eric ecom @easymoneyeric_]

4. piyonna

a k-beauty brand selling a membership with an office gossip skit

a message gets passed person to person until the reveal: 7-day delivery + try before you buy

copy opens with "plot twist: the affair was with the membership"