PRIMA

The Ancestral Protein Bar. 21g grass-fed protein, beef tallow, raw honey, no seed oils

[PRIMA @eatprima]

You asked, we delivered.
PRIMA now has 21g of grass-fed protein.

[PRIMA @eatprima]

real food. no fillers. no excuses. this should be table stakes. somehow it's revolutionary.

[PRIMA @eatprima]

real ingredients create real flavor. no lab can replicate it. they've tried. we've tasted.

[PRIMA @eatprima]

@ashc4liberty Love to hear it💪🏽❤️

[PRIMA @eatprima]

an app thinks s’mores Oreos are better for you than our protein bars…okay?

[PRIMA @eatprima]

@BurnerWjp eat prima hallelujah

[PRIMA @eatprima]

we didn't optimize for shelf life. we optimized for your life.

[PRIMA @eatprima]

@_ColeMcCormick no notes.

[PRIMA @eatprima]

@whohasmilk @oasishealthapp this. if the score lives on the same screen with the same format, people are going to compare. that’s not user error.

[PRIMA @eatprima]

@oasishealthapp we’re a food. not a supplement…that’s kind of the whole point.

[PRIMA @eatprima]

@nickjsheriff this is so incredibly disappointing🙄

[PRIMA @eatprima]

@oasishealthapp noted. though if categories can’t be compared and the ingredients were wrong, what exactly is a consumer supposed to do? “you can’t compare categories” is doing a lot of work for an app people use to make snap purchasing decisions.

[PRIMA @eatprima]

@rippyvanwinky @oasishealthapp that’s what we’re saying…

[PRIMA @eatprima]

@rblake_7 @oasishealthapp @oasishealthapp hire this guy. he’s got it figured out.

[PRIMA @eatprima]

@rblake_7 @oasishealthapp I mean seriously…it couldn’t get anymore confusing.

[PRIMA @eatprima]

@sportdrink yeah @oasishealthapp let us know why Oreos and bourbon scored higher than our revolutionarily clean protein bars….we’re waiting.

[PRIMA @eatprima]

@oasishealthapp just scored s’mores oreos higher than our protein bar. not because oreos are better for you (obviously). brands making real food are getting buried by a rubric with the same nutritional guidelines that told you margarine was better than butter. make it make sense.

[PRIMA @eatprima]

prima has 8 beneficial ingredients and scores lower. oreos have 4 (hard to even believe that) and scores higher. the math is broken.

[PRIMA @eatprima]

@thegarybrecka “protein systems”….tf does that even mean.

[PRIMA @eatprima]

the world lowered the bar. we raised it.

[PRIMA @eatprima]

@Masa_Chips same😍