Everyone's been waiting for "the European Amazon" for 20 years.
Turns out it might be a discount grocery chain.
Dutch Central Bank just picked Lidl as its cloud provider. Not AWS. Not Google. Not Microsoft. Lidl.
The reason: trust in US tech is eroding across European institutions. Data sovereignty rulings, the political climate, tariff drama. Every quarter the case for sitting on top of US infrastructure gets harder to defend.
So Europe is decoupling. Quietly. Contract by contract. While everyone watches the political theatre.
Lidl pulled in nearly €2B from cloud last year. All infrastructure built inside the EU.
The "European alternative" people have been waiting for?
Turns out it's a grocery chain that's been quietly investing for years.
If a discount supermarket can win central bank cloud contracts, is US big tech's moat in Europe thinner than anyone admits?
Last place anyone was looking. First to deliver.
I'm tired, boss. Tired of being on the road, lonely as a sparrow in the rain. I'm tired of never having me a buddy to be with to tell me where we's going to.
@Di_iV_555 @LMadzharov @MariaPe94301556 Когато DST е измислено, крушките са били по 100W, нямало е LED технологии, а също така подозирам, че този герой, който го е измислил, е бил на автентичен абсент. В днешно време има достатъчно изследвания и статистики колко е "полезна" тая тъпотия.