Bookish Type

Martini drinker and wrangler of little tyrants and a sassy cat | I work and play in books | She/her

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Fangirling over Hannah Ferguson at the #SXSWSydney session on Creating a Shame Free Future.

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How are we still having a conversation about diversity in our media landscape? Most companies have D&I plans to feel virtuous. You need to believe in it… for real! We can’t make content for Australians if the content makers don’t genuinely reflect the culture #SXSWSydney

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Refreshing to hear SBS managing director James Taylor talking about the hard work they had to do at SBS to make sure their own company culture ensured their staff felt safe and valued. Conversations about racism are not easy but they must be had #SXSWSydney

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Narelda Jacobs absolutely nailing the session at #SXSWSydney about the Australian media reflecting the people it services. Huge respect for her continuing this important conversation this week.

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Advice to advertisers: stay curious, get involved in the big problems, learn as much as you can and keep learning #sxswsydney

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Advertising has been very serious in the last few years and while it needs to reflect the culture it could do with a bit of lightness and humour to help brings us out of where we are. People still want entertainment #SXSWSydney

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The positives of AI completely revolutionising advertising is great personalisation and customisation. So the advertising your targeted will be better and more tailored to you #SXSWSydney

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Ethical investment also attracts the right people to you business. We’re marketers, if we don’t have a diverse group of people working for us then how can we reach our audiences? #SXSWSydney

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Advertisers need to think about responsible investment. How are we supporting sustainability, responsible journalism, diversity and data ethics? We need to think about how what we do impacts the industry at large #SXSWSydney

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Culture and media are now intersecting in our everyday lives because the speed of culture with social means advertisers need to react quickly. It’s not just the message but the power to spread the message quickly #SXSWSydney

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Advertising is a reflection of our culture and what is happening in our world. E-commerce didn’t really take off in Australia until covid when consumers suddenly had the need. Advertising made them aware that this was possible #SXSWSydney

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Advertising matters because major advertisers around the world like Meta and Google are shaping the world and impact things like sustainability. So the decisions we make have an impact #SXSWSydney

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Here we go day 2 #SXSWSydney Love it or Hate it: Advertising’s Power to shape the future. I’ve been soooo looking forward to this session.

[Bookish Type @ebookishtype]

One of the best sessions of #SXSWSydney was Character Crisis: Why Faking it isn’t Making it with Mei Ling Doery and Marissa Senzaki. A brilliant look into the toxic entrepreneurs who wreaked havoc at start-ups and how we protect ourselves from buying into their bullshit dreams!

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People buy into the things they can see much more than the things below the iceberg which are often working more effectively and harder.

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Creativity needs strategy to meet commercial outcomes. Brand campaigns have a time and a place.

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Next session: What’s wrong with Brand Campaigns with John James. Are brand campaigns a scam?

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Boredom is a critical reflection on what is happening to you at that moment. If you’re feeling bored then it means something in the situation is not right or feeling good to you. We can use it to learn something about ourselves #SXSWSydney

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Boredom has become a dirty word but mindfulness is in. Do we always need to be productive and achieving something? #SXSWSydney

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Joanne Orlando says that boredom is the new stress. Our inability to sit still now causes us anxiety #SXSWSydney