I was planning to buy a car with my KMNO airdrop, but now decided that bicycle doesn’t sound so bad.
Cycling is environmental-friendly and quite healthy. 🫡🥲
Too many business owners step over dollars to pick up pennies.
Beating people up on price in areas they shouldn’t, refusing to spend money where it is desperately needed.
A few examples:
Buying a $500k fleet of vehicles but not spending another $20k to wrap them with graphics.
Buying a $4m building but using the $200 a month landscape guy instead of the $250 one with weed control / fertilization.
Spending $25k a month on local ads but refusing to use a reputable company to build a nice website, run that marketing or invest in SEO.
Having $500k of payroll on a customer service team but refusing to spend another $50k annually to get 24/7 support by hiring abroad to supplement.
Letting their best employee walk because he wants to pay $80k instead of $90k.
Business owner leasing a building for 1/2 the price on a road with 1/3 the traffic.
Buying a $100m portfolio of real estate but refusing to spend $100k to outfit it with excellent security.
Paying an acquisition person $120k a year but refusing to get sales coaching for $1k per month to double that persons effectiveness.
Spending $100k to launch a company but refusing to buy a $10k premium domain name that is short / memorable.
A retail real estate owner refusing to invest in landscaping or power washing annually for $5k, collecting $50k less rent throughout the year.
Great operators are great allocators of capital and know where to invest.
It is uncomfortable to spend good $ on quality tools for your business. But all the best operators do it.
An investment is just that - putting $1 in and getting $1.50 out.
Some people are just too dumb to recognize the obvious ones.
Here is a list of things that are not doing the thing:
“Preparing to do the thing isn't doing the thing.
Scheduling time to do the thing isn't doing the thing.
Making a to-do list for the thing isn't doing the thing.
Telling people you're going to do the thing isn't doing the thing.
Messaging friends who may or may not be doing the thing isn't doing the thing.
Writing a banger tweet about how you're going to do the thing isn't doing the thing.
Hating on yourself for not doing the thing isn't doing the thing.
Hating on other people who have done the thing isn't doing the thing.
Hating on the obstacles in the way of doing the thing isn't doing the thing.
Fantasising about all of the adoration you'll receive once you do the thing isn't doing the thing.
Reading about how to do the thing isn't doing the thing.
Reading about how other people did the thing isn't doing the thing.
Reading this essay isn't doing the thing.
The only thing that is doing the thing is doing the thing.” — Strangest Loop
In @AlexHormozi's words…
“Instead of spending time “getting in the mood to work”… just start working.
Confront the work.
People think they need perfect conditions to start when in reality, starting is the perfect condition.”
This isnt me excusing terrible behavior.
However, more often then not these messages come from people who offended/shattered by anything not CAREFULLY written to not make them feel less than.
Example :
Im holding a business meeting. Only people with businesses making $100k and up = 'OMG HE JUDGES PEOPLE BY MONEY"
PC
I'm having a business meeting. All our welcome. I can't wait to meet you all. (Then filter people by income on application).
One is up front truth. One is the same behavior hidden behind a lie. Fragile lacking people demand you coat your message in a lie for them.