Tom.

[Tom. @ecom__tom]

Forgot to update here. Here it is.

Launched a new product on Monday, started off strong with over 5.5 roas, scaled the budget up x3, fucked the whole campaign up. Lesson learned - listen to yourself at all time.

Today back down to 100$ a day, slowly building up the campaign.

[Tom. @ecom__tom]

@FBA_Dylan Thanks for the shoutout brother 🙏🏼

[Tom. @ecom__tom]

@SuppsCopyChief Would love the swipe file as well if it’s cool 🙏🏼

[Tom. @ecom__tom]

@FBA_Dylan hmu bro let’s talk some learnings if u want 🤞🏻

[Tom. @ecom__tom]

@varunoshi Goat

[Tom. @ecom__tom]

@lorenzo_pravata CLAY

[Tom. @ecom__tom]

@georgesttock EDIT

[Tom. @ecom__tom]

@shauneng First time running a product at breakeven and not a huge loss. Spent about 2,000$ and the only ad that got sales started getting cooked.
Iterations never get spend.

Do I drop the product or relaunch or what? Kinda lost 🙏🏼

[Tom. @ecom__tom]

Campaign is paused. Time to recalibrate.

Gonna relaunch by Sunday, have to do research and study competitors plus my ads before I create new ads.

I’m gonna test this product one more time then we move on.

[Tom. @ecom__tom]

Back to my original point - that ad would’ve never scaled.

I was happy with it being breakeven because it was the first ad I made for this product.

I learned my lesson, breakeven is not what I’m after.

If an ad is at breakeven for a few days I cut it.
No more waiting around

[Tom. @ecom__tom]

Right now it’s late, I’m tired and pissed so I won’t do anything hasty.

But I’m gonna turn the whole campaign off and recalibrate.

I will give this product a second chance because I truly believe it can work.

Not making this decision now but this is where I’m headed

[Tom. @ecom__tom]

PT2

At no point has this ad been PROFITABLE.
Perhaps for a day here and there, at target roas at best but this is not why I’m doing ecom.

2.4 roas at 100$ spend is dogshit.

I’m in this game for 4-5-6-10 roas numbers and I will get them.
No matter what.

[Tom. @ecom__tom]

Last four days have been my worst since starting paid ads and with this brand especially.

They taught me something important tho

Always pay attention to the numbers.
The main ad getting all my spend and sales is at best break even.

No matter in what time period I look

[Tom. @ecom__tom]

Been quiet for a few days, now I’m back.

Ads for this brand went live on 21st of June, we’re now about two weeks in.

Slight loss of money, roughly 200$ give or take, ads at around breakeven roas but COGS makes us lose. It’s fine

This is just the beginning.

100K months soon

[Tom. @ecom__tom]

Tomorrow I’m off to Warsaw with my gf so won’t be able to test new ads for 4 days, not sure what I think about this situation.

Regardless, got faith and I know it will all work out. Peace

[Tom. @ecom__tom]

I’ve scaled the campaign from $100 to $150, it’s the first time I’ve ever bumped the budgets up on a campaign and I’m lowkey worried idek why.

Main problem right now is that all these sales are coming from one adset, I really don’t like that.

[Tom. @ecom__tom]

Been quiet for a while but here it is.

Yesterday was the best day we’ve had with this brand so far.

About 2.3 roas. Roughly 15% of spend went to a failed adset I’ve turned off so technically was a very strong day with 29.5% profit margin.

[Tom. @ecom__tom]

3rd day of testing is almost coming to a close.

This is the first time I am ever profitable with paid ads (not on a specific day)

The test went relatively good.

Main problem is a ton of rejected ads for absolutely no reason.

Regardless, it’s time to make some more ads.

[Tom. @ecom__tom]

Had a couple sales while I was sleeping.
Day ended at around -40$, it’s OK for first day.

It’s time to deepen my understanding of my customer.

Avatar research is not a copy paste process. It’s a learning process that takes time.

[Tom. @ecom__tom]

0 ATCs. Honestly it’s been happening a lot lately so I’m going to focus on that.

I know it’s 100% ad issue, even though my soft metrics are not bad.

There has to be something I’m missing with long form MSLs.

Something that makes my customer not have any buying intent.