Sem Betts

Brand Building & SAAS
Fortune favours the brave
IG: sembetts

[Sem Betts @ecom_sem]

@ShaistaHus1i done

[Sem Betts @ecom_sem]

I'm hiring a full-time Creative Strategist / Copywriter for a multi-million dollar home & kitchen DTC brand scaling aggressively through Meta and Google Ads.

The job is direct-response creative that drives real revenue and scale. Every piece you make is built to convert cold traffic and hold at spend.

What you'll be working on:
→ Video ad scripts: story-led UGC, voiceover ads, talking head and more
→ Hooks, openings, angles and creative variations
→ (Assisting with) Landing pages, advertorials and funnel copy
→ Customer research: mining reviews, comments and competitor ad libraries into avatars, pain points and fresh angles
→ The full testing cycle: Coming up with creative concepts, formats and angles -> writing the brief -> assigning to editors -> reviewing the videos -> analysing performance -> iterating.

You'll work inside our in-house AI creative platform — it handles the grunt work, tracks every test you run, and puts real performance data behind every decision you make. Your briefs go to a team of editors who ship daily. You supply the thinking; the machine multiplies it.

Requirements:
→ DTC / e-commerce experience required. Having made and successfully scaled DR DTC ads on Meta is a must.
→ You've personally strategised and/or written at least one creative that has spent $100K+ — proof of spend and performance will be required
→ Strong direct-response copywriting: hooks, mechanisms, awareness levels, consumer psychology
→ You can write for people hearing about a product for the first time and make them buy
→ You can turn raw customer research into angles and concepts, fast and in volume
→ You understand Meta creative performance and can read your own numbers
→ You move fast, take feedback and produce consistent quality at volume, not one gem a month
→ Experience with landing page writing is a big plus.

This is a full-time, exclusive role. I want someone who gets deeply into this brand, knows our customer better than anyone, and treats scaling it like their own. performance bonus will be strong.

Compensation: competitive base + a share of the adspend behind every creative you concept that hits our scaling KPIs.

DM me with proof of the requirements, and tell me what your favourite animal is and why.

Looking forward to work with you.