I asked Peter Rahal, the RxBar founder, to confirm his revenue.
It went $2m a year, then $7m, then $36m, then $160m.
He said the $36m to $160m jump came from one thing: they timed a full rebrand with the move from CrossFit gyms into mainstream grocery. New label, egg-whites-first, and the year after that revenue went from $36m to $160m.
this Adaptive AI agent tells brands exactly what tiktok content is going viral in their niche before they brief a single creator
here's how brands are running campaigns that actually convert on Content Rewards:
-> drop your niche hashtag in and it scans TikTok for the highest performing content right now
-> filters by view velocity, engagement rate, and watch time
-> identifies the exact hooks, formats, and topics driving views in your market
-> maps out the patterns every viral video in your niche shares
-> generates a full content brief your creators can execute immediately
-> launch it as a clipping campaign on content rewards and scale with hundreds of creators
-> tracks what's working and updates the brief as trends shift
-> every step from trend research to live campaign is automated
what used to cost a full agency retainer now runs on autopilot.
reply "AGENT" + RT and i'll send you the full breakdown so you can launch your first data-driven creator campaign this week (must be following)
Cristiano Ronaldo’s simple life hack for success:
“Since I was young, I always learned: if you give, God is going to give you double. And since I started doing that, everything in my life became better and better.”
No complicated systems. Just consistent generosity and faith — and he credits it with transforming his entire journey.
In a world obsessed with taking more, Ronaldo reminds us that the highest performers often operate on the opposite principle — what you put out with genuine intention has a way of returning multiplied.
Do you believe giving (time, money, energy) comes back to you in some way, or do you see it differently? Have you ever experienced something like this in your own life?
a merchant of ours woke up to $200k in refunds about to be processed back to his customers.
turns out his processor had shut down his account and decided to refund all of his sales.
his banks were open in EST and he was in dubai for a conference.
so everything was closed, preventing him from contacting them to put a block on the withdrawals.
luckily, we had met a lawyer at the same conference the night before. this guy specialized in removing payment holds and had landed in dubai the day before we met him.
> he emailed the processor
> lawyer sent a cease & desist to the processor
> the refunds got stopped before they went out
couple months later, that same lawyer got the full reserve released back too.
if we had never gone to that conference, we would have never met that lawyer, and the whole business could have been wiped out.
Thats when I realized that payments and processing is gatekept in terms of who you know and what relationships you have.
Hot take: more budget does not fix a broken creative strategy.
It just loses money faster.
I see this in audits every week.
Brand at $30K per month in ad spend. ROAS is 1.2x. Not profitable.
Their plan: increase budget to $50K because "we need more data."
They do not need more data.
They need better creatives for the people they are already reaching.
Doubling budget on a broken funnel doubles the waste.
The first fix is never budget.
The first fix is the creative mix and the awareness stage coverage.
Budget is the accelerator.
Creative strategy is the steering wheel.
Stepping on the accelerator when you are pointed at a wall does not help.
It’s basically impossible to be happy unless you’ve lost it all and then gained it back again. The brain works only off contrast. So you must taste it, lose it, and then get it back.
Meta reports that partnership ads deliver 19% lower CPAs and 13% higher CTRs on average vs standard brand ads.
That’s why the most advanced Meta accounts are now allocating 20–50% of spend to partnership ads as a core growth lever.
So we’ve just released our Partnership Ads Playbook (Updated for 2026) built off what we’re seeing actually scale inside Meta accounts right now.
Inside, we break down:
- Why partnership ads outperform (and why it’s not about creators or follower count)
- How Meta actually interprets identity, creative, and signals
- The creative diversity multiplier and how identity unlocks incremental reach
- Benchmarks for CPA, CTR, FTI, frequency, and what “good” really looks like
- When to use founders, team members, existing creators, or persona pages
- How to source creators using Meta’s own tools (without wasting time in DMs)
- What to brief creators so content performs and still feels native
- Exact setup flows inside Ads Manager (including dynamic identity)
- Contract terms, usage rights, and what to negotiate (so you don’t get burned later)
- A full measurement framework to know what to scale, what to kill, and when
- Real examples from brands doing this well and why they work
Want it?
Retweet this post
Comment “partnership” and I’ll send it over
Clawdbot + Kalodata + Kling 2.6 = AI Content Factory
No actors.
No products in hand.
No ghost creators.
No missed deadlines.
Just viral TikTok Shop sales — 24/7.
Here’s the crazy part:
Clawdbot + Kling = 550 videos per day
Fully-realistic UGC ads — cinematic lighting, human motion, perfect pacing — powered by AI agents.
UGC cost: $5
Production time: minutes
Scale: instant
One AI engine that creates, tests, and scales short-form ads automatically — nonstop.
It’s live. Campaigns are scaling now.
Comment “AGENT” and I’ll DM you the full workflow.
(Must be following)
PS — Repost for early access.
Losing all your money early on in life is actually a blessing
If you make a lot of money too quickly you start wondering how would life look if you lost it all
Once you go thru it and come out on top again you realize the whole point
It’s not what you have it’s who you are
✍️