Meta's top-spending brand invested £1.2M last year testing new creatives.
That’s around £100k a month, just on testing.
Sounds insane, but here’s the reality:
That’s what it takes to win on Meta in 2025.
So we’ve built a Meta creative playbook from our learnings and you can download it for free.
Meta’s Andromeda now only cares about how much quality creative you can give it and how fast.
→ It can test 5,000 ads a week
→ It learns in real time
→ It rewards creative variation and iteration
If you're still running 3–5 ads a month and hoping for scale... you're feeding a machine that runs on volume with crumbs.
Introducing "The 2025 Creative Testing Playbook".
What’s inside:
- Testing architectures for Persona, Concept, and Sprint isolation (£15k–£100k+ budgets)
- Modular frameworks to script, shoot, and remix hooks, bodies & CTAs at scale
- 30-day optimisation cadence with KPI guardrails and budget distribution cheatsheets
- Plug-and-play checklists for reviews, setup, and analysis
- The 7 mistakes that silently kill ad accounts (and how to fix each one)
It’s the exact process we use with brands spending 7 and 8 figures a year.
Want it?
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Comment “PLAYBOOK” below and I’ll send it your way.
(Make sure you’re following so I can DM you.)
Looking for english speaking UGC creators (mum or dad) with a child aged 6-16 (preferably a son) & Preferably from the UK.
Please respond if interested so we chat :)
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