Walt Clark

Growth marketer by day #BAM Keyboard player by night. Discuss business, politics, marketing, tech, and sports. growing things currently at: @homeresident

[Walt Clark @walt_twitwalker]

@queens_parents The fact you are missing is most window/through wall acs have a working 20-25 degree working level between internal and exterior temperature. When you try to cool an apt with a window unit that is doing over 30 degree not only is working power but risks breaking more.

[Walt Clark @walt_twitwalker]

@ReneLacad For context I have AOVs that can be north of $1k-$2k so for big ticket items volume does work.

[Walt Clark @walt_twitwalker]

@ReneLacad High volume. Value can work but you are paying a premium on CPM. I’ve gotten the same/better short term (within 28 day results) with volume & philosophically I want more efficient impressions for secondary benefit of brand building/frequency in the long run.

[Walt Clark @walt_twitwalker]

@ToddObr11806472 @theobjectivist I don’t think it is deceptive to say premiums from larger pool go to paying claims of smaller pool. Some of that is in short time some of that is over longer but I don’t think you’d agree that a 100 year old program that publishes a public report of actuarial tables is a scam.

[Walt Clark @walt_twitwalker]

@ToddObr11806472 @theobjectivist You are correct that private insurance has reserves & has rates high enough vs usage to build out vehicle for future payments. However depends on type of insurance how much needs to be prefunded.

[Walt Clark @walt_twitwalker]

@IstvanicMarin Help folks meet compliance requirements. Advertisers having to pay $10k tickets per ad is a bad way to lose business for meta.

[Walt Clark @walt_twitwalker]

@marketerdylan @Meta @instagram Would recommend moving to managed meta account going forward. Keep the personal as a break glass emergency option.

[Walt Clark @walt_twitwalker]

@alecsandrull More specifically feed and stories are owned and data richest for meta’s algo. AN is inventory in a marketplace not controlled by Meta. When Meta competes outside its ecosystem it doesn’t fair as well.

[Walt Clark @walt_twitwalker]

Update: and we are back

[Walt Clark @walt_twitwalker]

Me: "Today I'm going to be able to tackle some long term things I've hoping to accomplish. Just hope no surprises happen..."

Meta: Hold my beer

[Walt Clark @walt_twitwalker]

@luby_k @SarahLevinger @BrainDrivenPod @natelagos Hadn’t broken it out with names like this but this is how I think about Ads as well. Efficiency + frequency analysis tells the story

[Walt Clark @walt_twitwalker]

@binghott @andrewjfaris @codyplof @NotZainAgain @binghott at ~14:20 mark you have what looks like an incomplete graphic overlay cover your face. Something didn’t go through?

[Walt Clark @walt_twitwalker]

@johnhickey1970 Did you try @AppLovin

[Walt Clark @walt_twitwalker]

@herrmanndigital @rokhladnik For IA have you noticed swings in spend distribution for age compared to other setups?

[Walt Clark @walt_twitwalker]

@ashvinmelwani Excluded for years. Don’t miss it.

Accessing it now through applovin and much happier.

[Walt Clark @walt_twitwalker]

@herrmanndigital It’s other network inventory so at this point I just don’t bid on it from meta and instead just go through applovin with better performance. A lot of it is there inventory anyway and their algo is built for vs meta.

[Walt Clark @walt_twitwalker]

@antonioventre I’ll just say GEM doesn’t require single ad set all creative. It can sequence across ad sets in CBO. Just making sure you get enough signal to support ad sets getting learning. At 80k that’s less than 3k a day in most months so 1 ad set might be all it can support right now.

[Walt Clark @walt_twitwalker]

@Bbruhis Case in point have had creative that the only difference is the last line in a 60 second video and see 2x the ctr on one version vs another. The details matter.

[Walt Clark @walt_twitwalker]

@Bbruhis If you showed a competitor and then took it down it may in fact be that detail that makes a ton of difference. We will see creatives where one little detail change like that is difference between crushing and not earning spend.