Zain

Scaling brands on TikTok Shop.
Co-Founder @zainithagency

[Zain @NotZainAgain]

While I've been busy meme-ing, my team has been busy working.

We're currently doubling sales for this health & wellness brand every month on TikTok Shop.

Here's how we're doing it:

- 600+ samples being sent monthly to commission-only creators. We reach out to these creators with on-platform bots, email outbound, discord groups, etc.

- $15K/month in flat fee creator spend. We have a solid network of creators we've worked with across brands plus partners.

- $2K/day in ad spend at a 2X ROI. Remaining sales are all organic

The tl;dr is to speed run to as close to 1K videos/month on TikTok Shop. TTS is almost entirely a volume game.
There is currently no brand on TikTok Shop that's doing $1 mil+/month on TikTok Shop without this volume of videos or livestreams

Since supplement brands have such high margins, this is actually a profitable channel for the client.
But if you really want to maximize the ROI of TTS, you should be treating it as an awareness channel that you'd be okay breaking even on. TTS is extremely powerful for TOF and brand awareness, plus a halo effect and spillover to Amazon.

We also get usage rights for our client and repurpose the videos to Meta which has allowed them to increase ad spend there by 30%

We're not really onboarding any more clients for Q4 but we did have one client get acquired and now they'll be going in-house starting next month.

Oh and we'll be starting with JRB in 2047 after they launch Amazon in 2036 (they don't want to rush into things)

If you do less than $1 mil/year and you do NOT know what Fermat does, then I simply can't help you.

If you do more than $1 mil/year OR you DO know what fermat does (I would really like to know) please feel free to book a call here to discuss if TikTok Shop would be a good option for your brand https://t.co/egwxnmyQW0

[Zain @NotZainAgain]

@AndrewDurot Today we’ll be talking about how landing page agencies are a race to the bottom in the age of ai

[Zain @NotZainAgain]

I’ve found that any business under 100 employees, the culture almost exactly matches the founder/CEO

Straight up asshole founder? Team members they end up hiring will be the same

Nice to work with, organized, high energy, good at communication? Typically the people they hire and tolerate are the same

Past 100 employees you start getting those scenarios where the CEO is super great but the culture has gotten away from them and parts of the org are terrible and they aren’t aware, or are aware but struggle to do anything about it bc the company is growing so fast.

But then there are certain parts of the company that are always assholes, like HR, and they only grow more evil and detached as the org grows

Thanks for coming to my ted talk

[Zain @NotZainAgain]

hosting a networking dinner and the guy who applied with a brand email starts pitching his saas company

[Zain @NotZainAgain]

@tropoFarmer How many protein shakes this guy having

[Zain @NotZainAgain]

@jacob_posel @alexgoughcooper can you peel it off and mail it to me?

[Zain @NotZainAgain]

@alexgoughcooper “did I mention I doubled my company while I was training for it? i said that right?”

[Zain @NotZainAgain]

@EricRausch bro he’s already in the thread

[Zain @NotZainAgain]

Never seen somebody with as much motion as boardy

You could tweet on here about good recs for a froyo spot in nyc and boardy would be in your dm’s 0.5 seconds later with 3 pre-filled safe’s for froyo startups in dumbo

[Dave Stickland @dave_stickland]

Nothing does more damage to people's perception of AI than Boardy.

[Zain @NotZainAgain]

@ace_your_ecom Most of my tweets are 1 am or later lol

[Zain @NotZainAgain]

it's the all-in podcast man

we're all-in

every single episode is about how AI gets zero ROI but also it's going to destroy the world and we should nationalize it

now let's briefly pivot for these midterm election results

[Zain @NotZainAgain]

@sarah_carusona Lowkey I do lol

[Zain @NotZainAgain]

@caitlinkhutch @jacob_posel It was a 10K?

[Zain @NotZainAgain]

“i heard that guy from hq ran a half marathon while still doubling his mrr”

[Zain @NotZainAgain]

@ramit Going to be on your show next month, talking about I’m spending 200% fixed cost because the sale is coming any day now

[Zain @NotZainAgain]

“explain this 2 year gap in your resume" yeah i thought i could vibe code a saas and sell it for $100 mil

[Zain @NotZainAgain]

@KapoonKapital Why would I tell them the truth?

[Zain @NotZainAgain]

@wes_arai a true scholar and learned gentleman

[Zain @NotZainAgain]

No more boring pod ad reads of someone just reading off a script while looking at their webcam

We doing pod commercials now

[TJ Bongiorno @TJ_Bongiorno]

Might be the best thing I’ve ever seen

[Zain @NotZainAgain]

@hibernating4now Wow we worked at the same startup?

[Zain @NotZainAgain]

@itsaliciagan Aftersell loot unboxing pod ad read

[Zain @NotZainAgain]

@RocketmanSh $99 mil exit

[Zain @NotZainAgain]

@codyplof @MehtabKarta He was thinking about having ME pay to talk to him about TikTok shop

[Zain @NotZainAgain]

@MehtabKarta talking to you would never be a waste of my time sir