Wes

Writer, Marketer, Avs fan
Content @ Motion
Amor Fati

[Wes @wes_arai]

@NotZainAgain intro rooster remix is fire

[runneth @runneth]

A line outside on a rainy Tuesday in SF 👀

That's how you know marketers are hungry for this

#ChiefMarketerSF

[Wes @wes_arai]

@NotZainAgain They knew exactly what they were doing I think

[Wes @wes_arai]

How it feels making @runneth do all my SEO/AEO research for me

[Wes @wes_arai]

@jamesmulvey @shaguncrypto Yes but if they put their money in crypto they could buy anything with the returns. Maybe even a house!

[Wes @wes_arai]

@philwinkle Phil.. light mode? In this day and age??

[Wes @wes_arai]

@AaronOrendorff @runneth do you think you could build a good dashboard like this with the APIs for Youtube and whatever Mr. Orendorff uses for podcast hosting? Emphasis on good, be honest.

[Wes @wes_arai]

@jamesmulvey @ronaldo_delduca Vaping is over, it's all about the Zyns now. Frictionless nicotine

[Wes @wes_arai]

@luby_k @rezakhadjavi TAM strategy part of this is interesting, haven't heard much around that idea compared to Feed marketing. Can you think of examples of brands or marketers doing this well?

[Tarah Blanchard @Tarah_Michele]

First post- and I'm pumped; it's all about this!

@runneth is coming to your city! 👀

📍Chief Marketer NYC: Sept 24, 2026
📍Chief Marketer SF: Nov 5, 2026
📍Chief Marketer LA: Jan 21, 2027
📍Chief Marketer London: Feb 11, 2027

[Motion @motionapp_]

Runneth is coming to your city!

We're gathering the best marketers for our new in-person event series.

📍Chief Marketer NYC: Sept 24
📍Chief Marketer SF: Nov 5
📍Chief Marketer LA: Jan 21
📍Chief Marketer London: Feb 11

First up is NYC.

Got lots of incredible brands coming including teams from HelloFresh, TUSHY, Free People, Nourish, and many more.

Would love to see ya there!

🔗More details here - https://t.co/hUAARoKmE8

[Aara @aaramokhtaryy]

We're known for our online events but now we're coming to YOU!

We're gathering the best marketers for our new in-person event series, Chief Marketer.

First up, we're in NYC on September 24th 🗽

Interested in joining us? Only a handful of spots left: https://t.co/ma5BdGbV7v

@runneth

[James Mulvey @jamesmulvey]

We had 150K people register for our online creative strategy events last year

this year, we're going big into in-person events.

First - I'm coming to NYC next week for our new Chief Marketer event series.

📍Chief Marketer NYC: Sept 24

then

📍Chief Marketer SF: Nov 5
📍Chief Marketer LA: Jan 21
📍Chief Marketer London: Feb 11

Would love to see ya there!

🔗More details here - https://t.co/03q02ugyce

[Wes @wes_arai]

Runneth is coming to your city!

📍Chief Marketer NYC: Sept 24
📍Chief Marketer SF: Nov 5
📍Chief Marketer LA: Jan 21
📍Chief Marketer London: Feb 11

Next week in NYC is almost at capacity but @jamesmulvey will give up his seat AND his lunch if need be
https://t.co/SlbzmLSyan

[Wes @wes_arai]

@schmitt4545 This was the joke I was trying to make

[Wes @wes_arai]

Marketing expert explains how to get people to open your email:

If you're scanning your inbox and I say "Hey [FIRSTNAME]", and you keep going and I say '[FIRSTNAME], circling back', you'll stop

[Codie Sanchez @Codie_Sanchez]

Communication expert explains how to get people to like you more:

[Wes @wes_arai]

@sarah_carusona 100% agree, turns into multiple small conversations

[Sarah Carusona @sarah_carusona]

I give this feedback to my team all the time → Don't make the client think.

Founders and operators are busy. They're bombarded with information overload, making a hundred decisions a day.

Do them a favor. Make their decisions easier.

Don't force them to weed through a pile of links and documents, or a 10-page Claude report you're proud of that says nothing.

Frame decision-needed communication like this:

1. Context. Why this matters and the background.
2. Decision needed. Be specific and clear.
3. Considerations or recommendations. If you have a point of view, state it.

Yes, it takes a little extra time up front. But you'll get the answer you need faster and your client will appreciate you ten times more.

P.S. This works for any communication. Your coworkers will thank you 🙏

[Wes @wes_arai]

@sarah_carusona So true, and I feel like this is a hurdle the big AI players will need to figure out. The LLMs want to be safe/appear trustworthy, so they give you maximal context. But it often feels like this just hides the info you wanted in a sea of caveats.

[Wes @wes_arai]

@Seanfrank Hamburger harmer