Top Tweets for #ChiefMarketerSF
Stop recruiting hundreds of creators
"You end up attracting these creators that are mercenaries that don't really like your product. They just want your money."
@hectorserrranoo from @wisprflow at Chief Marketer SF
#ChiefMarketerSF
Most brands pay creators like vendors
@hectorserrranoo bets on them first: a minimum as long as they hit their video quota, then pure commission once the ads take off
@wisprflow at Chief Marketer SF
#ChiefMarketerSF
Your creator brief is killing your ads
Hand 50 creators the same four hooks and you get 50 copies of the same video. "And as we know, Meta likes diversity."
@hectorserrranoo from @wisprflow at Chief Marketer SF
#ChiefMarketerSF
2 years ago @hectorserrranoo was making every single ad at @wisprflow himself
Now he runs an army of creators, and his playbook has been all over the feed
So we got him on stage at Chief Marketer SF. His first in-person talk π
#ChiefMarketerSF
"It didn't exactly give me the warm and fuzzies. And I want to be honest about that." @DenneyDara on running AI creators ethically, at Chief Marketer SF #ChiefMarketerSF
"Once we launched it from her handle, the price went down 25%." Anna Tutckaia from @ManychatHQ on running creator ads from the creator's own handle, at Chief Marketer SF #ChiefMarketerSF
How we build AI avatars
@DenneyDara has been testing AI avatar ads, and she shared what's working at Chief Marketer SF: Runneth builds the character and the prompts, then it's off to production
#ChiefMarketerSF
"We do a lot of manual research and strategy." @DenneyDara on where AI fits in the creative strategy process, and where it doesn't, at Chief Marketer SF #ChiefMarketerSF
4,800 people on the beach at Cannes Lions
2.3M+ impressions once creators posted about it
That's 490x the people who were actually there. Anna Tutckaia from @ManychatHQ on why they bring creators to every event
#ChiefMarketerSF
"Put them in the middle of your marketing universe." Anna Tutckaia from @ManychatHQ on how to start a creator program, at Chief Marketer SF #ChiefMarketerSF
Same company. Same product. So what changed?
Anna Tutckaia from @ManychatHQ at Chief Marketer SF on what changed when creator posts replaced ads π
#ChiefMarketerSF
"Audiences can smell the script."
Anna Tutckaia from @ManychatHQ at Chief Marketer SF: your creator should be your user. Once they're users, they don't need your brief. You get the brief from them
#ChiefMarketerSF
Can't find creators? Check your email list
@orenmeetsworld at Chief Marketer SF: your customer list is guaranteed to have a bunch of creators in it. Start there
#ChiefMarketerSF
Spotted in the room at Chief Marketer SF π
@orenmeetsworld
@alyshadotmd
@joshguilbaud
@DenneyDara
#ChiefMarketerSF
"I made about 50 really terrible videos" before the first one cracked 5,000 views. @orenmeetsworld on starting TikTok at 36, at Chief Marketer SF #ChiefMarketerSF
"We sold automation. Creators sold growth."
Anna Tutckaia from @ManychatHQ at Chief Marketer SF on running creator content as your ads: same face, same video, different handle
#ChiefMarketerSF
Your content calendar ignores the season
@orenmeetsworld at Chief Marketer SF: nobody wants your B2B pitch on December 10th. They're trying to go home and shop
Plan for how people actually consume π #ChiefMarketerSF
"Hire TikTok-pilled editors, not AI-pilled ones."
@DenneyDara on making AI ads that actually work at Chief Marketer SF #ChiefMarketerSF
Reverse engineer your process. Bank your ideas. Build in feedback loops.
That's @alyshadotmd's creative strategy engine, straight from the Chief Marketer SF stage βοΈ #ChiefMarketerSF
Your B2B buyer scrolls Instagram too
@rezakhadjavi at Chief Marketer SF: your ICP is on those channels as a regular human. Make content that's relevant to them and the algorithm will find them
Let the creative do the targeting π― #ChiefMarketerSF
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