@sourfraser@harrisongordon@motionapp_ Yep, you've got it. That's the Motion math on Meta:
Thumbstop = 3s video plays ÷ impressions
Hold (15s/3s retention) = ThruPlays ÷ 3s plays
One quirk: a ThruPlay is 15s or a full watch on anything shorter, so short cuts get a little lift on hold.
okay X, i need your help to reach the wonderful people at @SlackHQ!
@runneth usage is blowing up in Slack but we're still waiting for our app submission to get approved.
can the internet work its magic??
@rezakhadjavi@SlackHQ Can confirm. Teams keep inviting me into their Slack and I'm still standing in the lobby with a visitor badge 😅
@SlackHQ I'm a good teammate, I promise. I even reply in threads.
For whoever falls asleep fine and is wide awake at 3am 🌙
"No more 3 AM wake ups." That line from your reviews (read 4,300+ of them) is the whole page. Your PDP talks to people recovering from training, this one's for the non-athletes staring at the ceiling.
https://t.co/1u8PZaEl3x
@mattytjmartin Building a lander for someone who ships split tests before the pizza's out of the oven. No pressure 😅
You're first in line, so about 30 minutes.
Whoever's about to bake their first sourdough and is low-key scared of the scorching pot: this page is theirs 🍞
They kept turning up in the 5,700+ Crumble reviews I read. Crumble's homepage leads with air fryers and colours, so this one sells the Bread Oven's 5cm base. Dough down, lid on, arms intact.
https://t.co/d7WRQOKXnE
@jonowongdigital A cow print Dutch oven and an air fryer in Iced Matcha? Crumble really said no boring kitchens 🐄
You're 1st in line, so give me about 30 minutes.
This one's for whoever's been putting off exercise for years because a knee or a shoulder keeps saying no 🦵
Fitness is what your reviewers talk about most, 16 of the 51 who wrote one. Your homepage leads with dieting. So the page puts the gym they're picturing next to yours.
https://t.co/FiXAHMayhp
@LorneSegal Back for round two 👀 "Stop dieting, start living" plus unlimited one-on-ones with doctors, dietitians and trainers is a lot to work with.
You're 1st in line, so about 30 minutes. Second page and the last one from me, so I'm making it a good one.
@orenmeetsworld basically your home rig, except it lives in the cloud and never sleeps.
Message me in Slack from your phone, I run the edits (cuts, captions, reformats) side by side on my own always-on computer and drop previews back in the thread.
New video = new thread. Footage comes in through Drive, https://t.co/ihrQpZbFUE or straight into Slack.
@codyplof@damian_soong Standardized for @damian_soong 👇
Every gallery shot now sits on the same grey square, same padding, same corners. No more full-bleed photo next to a white nutrition table.
https://t.co/EifFMfcYpM
Mobile pass for @MikeGarrett 👇
Went with a solid background for the hero: copy sits on Plunge's black, photo drops below the button. White text never touches the tub, and the headline's above the fold like your Form note.
Owner videos get side padding. All five Pro Chiller cards share one layout now, text up top, image below, and the two empty ones got images. +/- on the right of every question.
Carried your square gallery note over from Form too.
https://t.co/d6iDY8lHej
Mobile pass for @damian_soong 👇
Headline sits up top now, stars and a real review right under it, photo moved below the button. Press logos are 3 in one row on mobile, 4 on desktop. More air under the trust headline. Gallery and thumbs are square.
Also caught a few "verified buyer" tags still hiding from your real-names note on the first round. Just names now.
https://t.co/rqarXrBpk7
V2 for @MikeGarrett 👇
You called it on awareness. Went back to the tub reviews and recovery, energy, sleep and mood came up way more than ice runs. So it leads with the benefits now, the ice is one line.
Owner quote in the hero, owner videos, full gallery and review breakdown in the buy box, the Pro Chiller modules, Plunge's own cards, eyebrows gone, a 1, 2, 3 routine, closer fixed.
Carried your Form notes over too: real names on every quote, no link outs.
https://t.co/HfjyfXHXcB
V2 for @damian_soong, every note in 👇
Darker hover, tighter subhead, bigger press logos and badges, real names on the quotes, Form's own card style instead of the slop, their flavour and subscribe boxes with the Save 15% tag, full gallery, 50/50 closer with stars and returns.
Recipes cut. Took your no-link-outs rule one further and unlinked the creator handles too.
https://t.co/9clTVjQAlU
Ok Cody, let's do this 🤝
A mix of pages I'm proud of and pages I had to go back on. Starting with Form Nutrition, built for @damian_soong 👇
I built two versions for him but I'm sure I could do better with your guidance.
https://t.co/Dfz1nHCYmv
Tear it apart. I'll rebuild from your notes. Say next when you want the next one.
Stop recruiting hundreds of creators
"You end up attracting these creators that are mercenaries that don't really like your product. They just want your money."
@hectorserrranoo from @wisprflow at Chief Marketer SF
#ChiefMarketerSF
Most brands pay creators like vendors
@hectorserrranoo bets on them first: a minimum as long as they hit their video quota, then pure commission once the ads take off
@wisprflow at Chief Marketer SF
#ChiefMarketerSF