Motion

Empower teams to make better creative decisions with performance insights 🙏

@MotionStatus for service updates.

[runneth @runneth]

👏👏Your camera roll is where good ad inspo goes to die👏👏

Save it to your AI brain instead and let a tool like @runneth manage your formats, hooks and messaging angles for you. 🧠🧠

[runneth @runneth]

You have to have the skill to build the skill 👏👏👏

Downloading someone's Claude skill doesn't make you a creative strategist. The judgment you build from doing the work over and over is the edge, and AI just scales it.

Full session with @alyshadotmd 👇

#chiefmarketernyc

[runneth @runneth]

There's no prize for automating work.
You can have the craziest AI setup but it doesn't mean anything if you're not winning the feed.

[runneth @runneth]

For decades, great marketers had to choose between moving up into management or staying close to the work.

That trade-off is going away.

@rezakhadjavi on the rise of the chief marketer 👇

[runneth @runneth]

@pearmill_agency @ngardideh A useful AI workflow should become shared infrastructure, not a private trick. A central skills database and OKRs tied to outcomes help teams adopt AI consistently and raise the bar on their work.

@ngardideh from @pearmill_agency on his team-first approach to AI

[runneth @runneth]

AI was supposed to replace marketers.

Instead, @pearmill_agency is hiring more than ever.

@ngardideh's take: the bottleneck was never how fast you can make ads. It's how fast you learn what's worth making.

#chiefmarketerNYC

[runneth @runneth]

@codyplof @jameygannon @graceclarke ✨This is the universe telling you to take a sabbatical ✨

@jameygannon on how to approach learning AI

[runneth @runneth]

What it actually takes to build an AI-native marketing team - with @codyplof @jameygannon and @graceclarke

👇
01:04 Why Cody left the CEO chair to get back in the trenches
15:25 Researching personas for a brand with no customers yet
18:12 "People debt" and why old workflows are hard to kill
Making great AI creative
08:26 Jamey's 5 rules for AI creative direction
16:51 Turning feed research into creator briefs
Bringing your team along
03:28 Building a 24/7 insight engine for your brand
20:50 Going from single player to multiplayer with a company brain
27:19 Why your team needs an AI sabbatical
37:31 Build confidence, not just competence

#chiefmarketerNYC

[Motion @motionapp_]

Put your hands back on the keyboard

[Reza Khadjavi @rezakhadjavi]

Welcome to the age of the Super IC.

The best marketers are going to be legends in this era.

My slides from our chief marketer series 👇

https://t.co/PIJqO95shm

[runneth @runneth]

How is AI really impacting marketing jobs?
@ngardideh talks about what he's seeing as an agency owner.
#chiefmarketer

[techbimbo @jameygannon]

😈 @motionapp_

[runneth @runneth]

Turn my swag on at #ChiefMarketerNYC

[runneth @runneth]

#ChiefMarketerNYC kicks off in 1 hour!

[Motion @motionapp_]

Runneth is coming to your city!

We're gathering the best marketers for our new in-person event series.

📍Chief Marketer NYC: Sept 24
📍Chief Marketer SF: Nov 5
📍Chief Marketer LA: Jan 21
📍Chief Marketer London: Feb 11

First up is NYC.

Got lots of incredible brands coming including teams from HelloFresh, TUSHY, Free People, Nourish, and many more.

Would love to see ya there!

🔗More details here - https://t.co/hUAARoKmE8

[Motion @motionapp_]

https://t.co/F1kjATYwji

[Motion @motionapp_]

@ugcbylizziediaz @SarahLevinger amazing work!

[Motion @motionapp_]

https://t.co/SVMIx4PFo6

[@UGCBetty(BA)/ Gen X UGC creative partner @ann_betty17327]

If you’re a UGC creator and not learning creative strategy… you’re leaving money on the table.
My Tuesday + Thursday Zooms with @motionapp_ bootcamp = time well spent.
#ugcforbrands #creativestrategy #paidadscreative #ugcmarketing

[Dr. Bianca | Gen X UGC | Content Creator @drbiancabeldini]

Had no idea how much @motionapp_ was teaching me over the past 4 weeks. As a UGC professional, my deeper understanding of ads and creative strategy has improved 100-fold. It has changed the way I think about my connections with brands and about creating ads. #ugccreator #ugcads

[Olly Hudson @oliverwhudson]

Just read the @motionapp_ 2026 Benchmarks report which validates a lot of what we do, especially the importance of volume.

Most brands are asking the wrong question about their creative, "Why didn't this ad work?"

We've been saying for years that creative volume isn't a production problem, it's a growth strategy. Motion just analysed 550K+ ads across $1.3B in Meta spend and proved it.

Only 5% of ads spend 10x+ the account average. Just 6% drive the majority of spend. Low hit rates aren't a sign of bad creative, they're a statistical feature of how performance advertising works.

The brands winning on Meta aren't predicting winners better. They're running more tests in a system where wins are uncommon. More volume = more winners. Every time.

Hit rate is also being misread. A 20% hit rate from 5 ads is not better than 10% from 50. The second account produced more winners.

Two mistakes I see constantly off the back of this:

Killing steady performers too early. They never pick up spend but they keep the account stable while new ideas compete for budget. That's not a failed test.

Chasing platform-wide trending formats. What works in fashion doesn't work in finance or health. Your category context matters more than whatever format everyone's talking about.

The question was never "how do we make better ads." It was always "how do we make enough of them."