Dylan Carpenter

Media Buyer. Beer League Goalie. Texas State Alum. I spend a LOT of money on ads.

[Dylan Carpenter @marketerdylan]

@maxwellfinn Literally just got mine disabled. Personal FB and IG profile. Managing $500k/day and kind of freaking out lol

[Dylan Carpenter @marketerdylan]

@MichLieben Ads

[Dylan Carpenter @marketerdylan]

@EcomRedneck Yea seeing the same. Noticed spend throttle to reels/stories.

On the fence on of just separating entirely at this point as we keep seeing more and more spend go to these 9x16 placements and conversion rate drop.

[Dylan Carpenter @marketerdylan]

@CTtheDisrupter As I do this with multiple ad accounts spending $100k/day. There’s never a one size fits all

[Dylan Carpenter @marketerdylan]

@jordanhaswings I’d lose my business for sure lol

[Dylan Carpenter @marketerdylan]

@HireFireTeam Indemnify

[Dylan Carpenter @marketerdylan]

@spect3ral Claude

[Dylan Carpenter @marketerdylan]

@ryankoonce Badass! Will check this out.

[Dylan Carpenter @marketerdylan]

- Meta AI reporting question/ask.

Has anyone created anything cool where you can pull meta ads API data + northbeam with either claude/grok/gpt to get breakdowns daily/weekly?

Have a few very large spending accounts with a ton going on and want to find a cool way to get AI to help with decisions/reporting vs bouncing around a bunch of platforms.

[Dylan Carpenter @marketerdylan]

@victorcardenas @slashapp Cashback

[Dylan Carpenter @marketerdylan]

@Peter_Quadrel Ai

[Dylan Carpenter @marketerdylan]

@rokhladnik @Meta Yea getting screwed with some pretty hefty budgets. 0 luck with any sort of refund/credit as they keep going back to the "your daily spend may fluctuate up to 75%" which is absurd.

They really make it impossible to explain why this happens.

[Dylan Carpenter @marketerdylan]

@gabrielecomand I personally never use cost caps. We've really pulled back spend if anything. Still doing a ton of creative testing. Ad metrics healthy. But conversion rate just sucks.

I'd personally just pull back spend a bit to play it safe for when things pick back up.

[Dylan Carpenter @marketerdylan]

How's your meta performance been the last 7/14 days? Seeing weird performance trends in quite a few ad accounts across the board. CPMs not too crazy. Traffic consistent. Just lower conversion rates. What about you?

[Dylan Carpenter @marketerdylan]

@gabrielecomand Yea it's been a mess. Seeing the same in some other groups I'm in and what not. Getting a pulse check for others is helpful lol.

[Dylan Carpenter @marketerdylan]

@CTtheDisrupter @jordanhaswings @iamshackelford 1

[Dylan Carpenter @marketerdylan]

All the above. Good biz model. Good on platform metrics. Good back-end metrics irrelevant to meta or any other paid channel attribution.

The more test and find success different than what’s currently working, the better on platform metrics look as well as back-end metrics which is our source of truth. LTV is cool and they look at it more, but I’m looking immediate cash flow.

Have 2 ad accounts in this bucket. More we test. Better everything does. The slower months we’ve tested are usually our worse months. So there is a direct correlation. Everything dies at some point so to mitigate risk, find more winners at scale. It’s a never ending wheel.

[Dylan Carpenter @marketerdylan]

Woke up. Scaled up another ad account to $50k/d.

Then slapped a rhinos butt. Successful day.