Clayton Ferguson

Bootstrapped eCom Founder (exited after 0 - 900k/month and 12% EBITDA). Google & Youtube Ads Professional / CRO for Shopify Brands @

[Clayton Ferguson @ecomclay]

Driving 10x annual ROI on our fees in just one test. Huge, and our win rate on tests overall has never been higher @JuliansDigital

[Julian @JuliansDigital]

Doesn't get any better than this in our business:

+15.87% RPS ($127,000 /mo est.)
5,838 orders through the test
100% stat sig...
Ran for more than 2 weeks

This is getting deployed asap to get 100% of traffic and start printing even more.

Will post the wireframe on this one, once we finalize it.

[Ryan Doney @theryandoney]

Page builders are dead.

So we rebuilt our platform for a world that runs on agents.

Introducing Pagedeck: the AI CRO agent that builds high-converting landing pages for every ad.

Let me show you 👇

RT + comment "Pagedeck" and I'll DM you the biggest landing page swipe file

[Clayton Ferguson @ecomclay]

The fastest growing brands we've worked with over that last year are always experimenting across the business

On site
LPs
Email sequences
Offers / Sales
Etc

[Clayton Ferguson @ecomclay]

Wife is 14 weeks pregnant.

Doctor predicted GIRL

Grok predicted BOY

Followup ultrasound in 6 weeks where we find out for certain. Let's see who was right

[Clayton Ferguson @ecomclay]

@PhantomStays Nirvana lets gooo

[Clayton Ferguson @ecomclay]

5 / 4 / 3 / 2

5 plates deadlift
4 plates squat
3 plates bench
2 plates press

for reps.

check back on this post next year

[Clayton Ferguson @ecomclay]

@PhantomStays Been here 13 years nothing but love for Bali and Indonesia

[Clayton Ferguson @ecomclay]

Your Cart Drawer probably Sucks

I see a lot of brands jam too much in there - and create a high cognitive load at a critical junction.

Often the upsells look like items already in your cart, creating confusion (clear design ques should speerate these)

There's a big miss in gamifing AOV. A free shipping progress bar is table stakes but extend it, get creative.

We love cart drawers becasue every paid click must eventually must flow through them, i'd take a 7% lift to the cart drawer over a 30% lift to the homepage because you're getting a global improvement to your business.

Once you hit 8 figures there's no excuse not to test the living hell out of your cart drawer. It's a goldmine.

We’ve run ~40 cart drawer tests in the last year and it’s consistently one of the highest ROI surfaces on the site.

///

In the example attached, they had a great upsell offer, but it wasn't presented or gamified well in the cart drawer. The upsells took up WAY to much screen real estate so we had a more elegant solution for these.

We tested four variations at once, and this one won to a 98% stat sig.

[Clayton Ferguson @ecomclay]

@iamliamsheridan GUIDE

[Clayton Ferguson @ecomclay]

@fba YOLO SEO

[Clayton Ferguson @ecomclay]

@wojteklesinski What’s going on brother. I’ve been Bali based for 13 years, Ecom

What are u staying?

[Clayton Ferguson @ecomclay]

I’m seeing creative strategy as the fastest growing skill set for D2C ads media buyers.

Why does this work? Why didn’t this work? How can we get more out of it?

With cycle times on creative coming down to same day in some cases the constraint is the insight, not the production or the editing time

[Clayton Ferguson @ecomclay]

Team headshots during our offsite last year was surprisingly high ROI. Looks great in slack, esp 3rd party slack channels / clients.

And Bootylicious Muffins is either a great, or terrible brand name.

[Clayton Ferguson @ecomclay]

@Seanfrank Surprised you weren't wearing new balance

[Clayton Ferguson @ecomclay]

@NoahKingJr Eye contact

[Clayton Ferguson @ecomclay]

No Shopify site should have a pagespeed performance score under 50.

Even with 20+ apps, you can get it over 50. 0 layout shift, and very low blocking time all possible.

Another great speed optimization win for a client by the @JuliansDigital / Convertibles team

[Clayton Ferguson @ecomclay]

@JuliansDigital Every day!

[Clayton Ferguson @ecomclay]

Meditation, Excercise, Fasting

Most reliable tools to break out of a rut or routine and get on an upward spiral in life

[Clayton Ferguson @ecomclay]

@KanishDigital For feed specialists, you just ask your account rep to book you a call.

For a senior account manager you need to be ultra high spend or high potential - you can ask though, and get google to assign to resources

[Clayton Ferguson @ecomclay]

The only Google Ads account reps who can help you (by title)

Technical Feed Specialist
Senior Account Manager

^ These will actually help fix techncial issues in your account

Everyone else is just a router for policy issues / tickets, and is peddling the google agenda.

EVERYONE ELSE AT GOOGLE WANTS YOU TO SPEND MORE / IS FOCUSED ON THEIR 40%+ COMP AS BONUS

Account Executive
Senior Digital Strategy Lead
Accelerated Growth Team etc

^ Watch out / be careful with their recommendations (most are boilerplate or with an agenda at google)