Eoin | MCB Traffic @ecomemaileoin - Twitter Profile

Pinned Tweet

over 2 years ago

Let's cut the BS There are only 3 ways actually to scale your ecom brand's revenue. It is a lot more simple than you would think Too many brands get lost trying silly growth tactics that get them nowhere Save yourself the time and focus on these three things to get your store to 6 figures this year 1. Increasing your customer base 2. Increasing your average order value 3. Increasing the amount of repeat purchases. Each option requires different strategies although Email helps with all 3. 1. Increasing your customer base The more customers you have, the more sales you make. A great way to scale if you can figure out ads and still be profitable. Unfortunately, most people (especially the newbies) attempt to increase their customer base with paid ads alone without realizing that most paid traffic will be cold traffic. These customers won't buy straight away. They need to know, like, or trust your brand first. The solution that many overlook? The pop-up form + welcome series. Create a high-converting pop-up form (done correctly and it should convert around 6-12% of traffic) Create a welcome series thats goal is to help prospects get to know, like and trust you. The welcome series should convert around 15-20% of new subscribers, And there you go You’ve just added a new stream of revenue while growing your list. Tip: To calculate how much $$$ you’re leaving on the table then use the following formula 8% of site traffic = new subscribers 17% of new subscribers x AOV = Welcome series MRR I’ll let you do the math… 2. Increase average order value Increasing average order value means generating more revenue per sale. You do this through offers like buy one get one half price, selling bundles, or offering fully personalized up/cross-sells. Email is incredibly powerful for increasing average order value. I do it for my clients by cross/upselling in the post-purchase flow. The first email in the flow is just a generic “thank you, here's what you ordered” The flow then splits based on product category, Then in the second email we either offer complimentary products or personalised recommendations that they can add to their order before it ships. They don't pay for shipping again and you increase their order value, it's a win-win. 3. Increasing the amount of repeat purchases. This one is simple Once you get customers to buy, try and get them to buy and buy again The best thing about building your email list is that once your customers are on it, all you gotta do is send one email and you can get them back on your site and back into your flows, For a fraction of the cost that you would spend on ads. Create a campaign strategy that trains your subscribers to enjoy opening your emails Send 3-5 emails every week to different segments. That way you can tailor the content to their liking and connect with them on a more personal level which will make it so much easier to squeeze another sale out of em Even if they don't buy straight from your campaigns If they click on the site then they will be entered into your pre-purchase funnels again. To summarise There are only three ways to actually increase your stores revenue 1. Increasing customer base 2. Increasing average order value 3.Increasing the amount of repeat purchases Email covers all three And I cover email If you are an ecom brand owner who’s store is doing 20k+ in revenue and you’re looking to increase your revenue to 50k or beyond then hit me up in the DMs. I offer free audits and fully customised 90-day roadmaps on how you can generate 35% more revenue for your store through proven email marketing strategies Completely free What have you got to lose? Dm me to see how I can help.

5

12

1

3

1K

Eoin | MCB Traffic

@EcomEmailEoin

Last Seen Users on Sotwe

Trends for you

Most Popular Users