Boldi 🇭🇺

DTC Email & SMS | $3M+ driven in 12 months | Replacing discount dependency with systems that convert | Free Klaviyo Audit + Roadmap →

[Boldi 🇭🇺 @boldikohnken]

$46K → $67K in email revenue in 30 days.

Without a single discount or promotion.

Here's exactly how we did it (and why most brands are leaving money on the table):

The situation:

A brand selling women's accessories came to us doing ~$103K/mo in total revenue, with $46K of that coming from email (about 45% attribution).

Not bad on the surface. But underneath:
→ Campaigns were sporadic (roughly 1/week, mostly product launches with no strategy)
→ Flows hadn't been touched in over a year
→ No abandoned cart flow (only abandoned checkout)
→ Their popup was converting at 6-7%
→ They had never cleaned their list

The brand wasn't broken.

But it was running at maybe 50% of its potential.

What we did (in order):

1. Cleaned the list.

Before anything else, we removed dead weight. Unengaged profiles hurt deliverability, which hurts everything else. This is the least sexy move, but it's the foundation.

2. Installed a high-converting popup.

Their old popup converted at ~7%. We replaced it with one built around our research into their ICP.
Results: submit rate went from 7.86% → 10.49%.

New profiles added jumped from 1,581 in May to 3,616 in June.

Here's the part most people miss — their site traffic also increased 75% that month.

Normally, when traffic spikes, popup conversion rates drop because you're getting more casual visitors. Ours went UP.

3. Rebuilt their core flows from scratch.

Welcome flow, abandoned cart, abandoned checkout, post-purchase — all rebuilt from the ground up using our ICP research.

Flow revenue: $29.4K → $37.9K (+33.6%)

This was driven by two things working together:

Better-converting flows AND more new profiles entering those flows from the improved popup.

4. Ramped campaign volume with our value-flywheel framework.

They were sending ~8 campaigns/month. We took it to 11 — but more importantly, we changed WHAT they were sending.

Every campaign was value-driven content built around what their customers actually care about.

Product education, behind-the-scenes, collection storytelling. Not a single coupon code in sight.

Campaign revenue: $16.8K → $29K (+72.3%)

Revenue per campaign: $2,100 → $2,600+

The takeaway:

In 30 days, total store revenue went from $103K to $126.5K — a ~25% increase.

Email attribution jumped from 45% to 53%. Nothing fancy. Just a properly built system doing its job.

Most ecom brands we audit have the same issues: untouched flows, low popup conversion, inconsistent campaigns, and a growing dependence on discounts to hit revenue targets.

None of this is complicated. It just requires doing the work in the right order:
→ Clean your list
→ Capture more of the right subscribers
→ Convert them through flows built on actual customer research
→ Send more campaigns that provide value instead of begging for the sale

We call it the Value-Flywheel. Once it's spinning, revenue compounds month over month.

[Boldi 🇭🇺 @boldikohnken]

@EmailButBetter I'm with you on that Hamza. Transferring the belief system is the highest leverage part of the conversion cycle. They have to BELIEVE that the product will be beneficial for them.

[Boldi 🇭🇺 @boldikohnken]

Selling is just transferring knowledge.

Your job as a brand operator is to find:
- the most effective
- the fastest
- and the cheapest way to transfer knowledge to the right audience.

And that’s marketing.

You have to transfer the BELIEF SYSTEM of a happy customer.

Email & SMS combined is the most efficient way to do that.

[Boldi 🇭🇺 @boldikohnken]

@eCom_Amin This is sauce

[Boldi 🇭🇺 @boldikohnken]

Sometimes, you just gotta admit you were wrong.

And fix everything head on, ASAP.

I made the terrible mistake of blindly following a “trending” method in email marketing.

Set it up in a week. Went live. Expected 2-3x performance increase.

After 2 weeks of monitoring closely.. Nothing.

In the third week, performance dropped 35% compared to the previous setup.

I knew I had to do something, or we'd lose the client.

So I cleared my calendar, threw my phone out the window, and got to work.

I got everything set up and revamped in 24 hours.

Since then, performance increased 3x compared to the ORIGINAL version.

Resulting in an EXTRA $10k+ in MRR for our client.

I love these situations because they remind me of the importance of staying humble at all times.

It gets really fucking easy to win that way.

[Boldi 🇭🇺 @boldikohnken]

The biggest unlock in converting new customers:

OVERWHELM THEM WITH PROOF

They have endless concerns like:
- is this brand legit?
- does this product work?
- what do other customers think?
- is this the right product for me?

Until these questions are answered, they won’t buy.

Build out your email funnel accordingly.

Here are some of the best emails to build trust:

[Boldi 🇭🇺 @boldikohnken]

Here are 9 non-discount emails you could send if you sell fashion:

(with angle/hook ideas)

1) How to style ONE particular summer piece: “5 Ways to Style {Piece}
2) Summer-ready fits: “Summer Fits We’re Obsessed With”
3) Travel-ready wardrobe: “Travel plans = Locked in”
4) Color of Summer: “{Color} looks good on you”
5) Trend alert: “Styles that will turn heads this summer”
6) Organic fabrics: “Ready to ditch plastic fabrics?”
7) Fabric guide: “Fabrics you need in your wardrobe this summer”
8) Event-outfit match: “Plans = Margaritas on the beach? We got you”
9) ICP-callout: “The baddie’s guide to beach outfits”

Use these instead of just sending discounts to your list.

[Boldi 🇭🇺 @boldikohnken]

Launching a new product every month won’t solve your cashflow issues.

Running promotional campaigns 24/7 won’t either.

These are band-aid solutions to a broken funnel.

But longterm, your company will fall apart.

And you’ll go miserable in the process.

There is no universal solution to solve cashflow issues.

Aside from identifying where your brand’s funnel is broken, and fixing the issue head-on.

Not looking for a shortcut to get out of the mess.

But to actually address the bottleneck.

[Boldi 🇭🇺 @boldikohnken]

Our team's attention to detail is just crazy!!

Creating stunning emails for our clients.

Our objective:

To make copy & design work in perfect harmony.

Converting customers effortlessly because they just can't resist...🤩

[Boldi 🇭🇺 @boldikohnken]

Your brand’s newsletter SHOULD be your ATM.

You send a campaign.

You generate cash straight to your brand’s bottom line.

But most DTC operators are doing it wrong.

They:
spam the list with discounts
either don’t send enough, or send too much
rely on campaigns to generate revenue

All three are going to destroy your list.

And your profit with it.

Instead, here’s a prioritized list you can follow to turn your email channel into a cash-machine:

1) Fix your leadflow first

No new subscribers = list fatigue.

install a high-converting popup
using a strong acquisition offer
test 2-3 offers every quarter to find the best for YOUR brand

2) Fix your flows second

Automated emails generate profit while you sleep.

Set up these ASAP:
acquisition flows: welcome, abandoned cart/checkout
post-purchase flows: thank you, upsell, winback
set up a flow system dedicated to your hero SKU

Set these up properly once.

And optimize them every quarter to avoid low performance.

3) Create a campaign strategy

3+ campaigns a week
80% value, 20% launch/promo
target VIPs, engaged, buyers & non-buyers

The key is consistent optimization, split tests.

If a campaign flopped, ask why.
If a campaign performs well, ask why.
Adjust your strategy accordingly.

This isn’t rocket science, but it takes diligence.

Doing these basic things will get you 80% there to having a money-printer.

You’re welcome.

[Boldi 🇭🇺 @boldikohnken]

You don’t have to reinvent the wheel every time you send an email.

$1B dollar brands say the same thing over and over and over again until their customers pull the trigger.

If your emails sound repetitive to you, good.

Keep doubling down on what works, and cut everything that doesn't.

Rinse and repeat.

[Boldi 🇭🇺 @boldikohnken]

@MarvinSchreder Very valid point.

Post-purchase email flow funneling customers into a community.

[Boldi 🇭🇺 @boldikohnken]

Ecom bros, is this the playbook?

>find product-market fit
>transition to branded
>rip winning ads
>build profit machine through backend
>leverage profit to scale
>exit & secure fuckyou money

What did I miss?

[Boldi 🇭🇺 @boldikohnken]

@evanseech Most times when I was genuinely interested in their business, and followed my curiosity, I built rapport in minutes, and closed sales more confidently.

The secret is detachment + curiosity imo

[Boldi 🇭🇺 @boldikohnken]

@ecombatman

[Boldi 🇭🇺 @boldikohnken]

@eCom_Amin don't tryna sound smart lol

[Boldi 🇭🇺 @boldikohnken]

Nobody cares about your unique mechanism.

- Bioavailable ingredients.
- Organic materials.
- Single-origin sourcing.

These don’t mean anything for the customer.

Most marketers see these badges on the brand’s website and reuse them in ads & emails.

Without actually helping the customer understand what they even mean.

If your customer has to THINK, you lose the sale.

So instead of flexing random buzzwords only you understand.

Tell the customer what they get:
- Bioavailable ingredients
→ void of lab-made compounds your body doesn't recognize

- Organic materials
→ no synthetic chemicals that irritate or accumulate in the body

- Single-origin sourcing
→ no blended, adulterated batches where quality is inconsistent batch to batch

Clarity will convert your customer.

So instead of sounding smart, write to sound clear as day.

[Boldi 🇭🇺 @boldikohnken]

You have to be careful what advice you take.

Most retention and lifecycle experts are using generalized, broadly relatable content to gain attention.

We could call them gurus.

"This new AI system helps you scale to $1TRILLION"

They say.

But for the love of God, don't take their advice.

Unless you are certain that they apply to your business.

Generalized advice applies to most.

But not ALL ecommerce companies.

Make sure you understand the WHY behind a recommendation.

I've seen too many ecommerce operators get carried away with stuff that won't move the needle.

Like trying to fix bad systems using AI.

It'll only make it worse.

[Boldi 🇭🇺 @boldikohnken]

Here are some social proof elements you can use in your emails:

- customer testimonials
- authority references (clinical tests)
- # of members/buyers/customers
- product rating
- customer surveys

There is a good reason for why every single email $100M+ brands send has some form of social proof element included.

[Boldi 🇭🇺 @boldikohnken]

We genuinely care.

"The team has been responsive, proactive and open to iterating based on performance data..."

We don't take the payment and vanish.
We don't outsource your brand to an intern.
We don't get the job don't and call it a day.

We are partners.

And we believe in good business.

But good business can only be achieved through:
- mutual respect
- relentless drive to grow
- ownership and responsibility

If you want to grow your email channel, we will help you.

[Boldi 🇭🇺 @boldikohnken]

The top DTC brands all have a “villain” they position themselves against.

Brez’s villain is alcohol.
Grüns’ villain is the green powder.
Apple’s villains are slow & inefficient devices limiting creativity.
Nike’s villains are weak, lazy people.

But it’s not enough to set it and forget it.

You have to INDOCTRINATE your customer that the villain is bad.

Really bad.

And you can only do that by repeating it every single day.