Evan Seech | Ads & Funnels

Marketer for your favorite agencies & B2B companies | Founder of Sell More Online

[Evan Seech | Ads & Funnels @evanseech]

After spending millions upon millions on Meta ads...

There's 1 creative strategy we run on every single account:

It lets us launch less ads that scale for a LONG time.

A vast majority of people's creative strategy right now is just chucking as many ads at the algorithm as humanly possible.

Like 100 ads a week.

Same red background and white text with "number one" swapped for "best" 😂

Meta doesn't want slop.

All that volume just confuses it.

Your budget gets spread thin and the account turns into a freaking ball of yarn nobody can figure out.

Every ad you launch should be built for a specific person and have ONE job.

Do that and you need way less of them.

It's called the Swarm Ad Strategy.

I coined it and it freaking works wonders

So I broke the whole thing down A to Z in one video.

Inside:

1. Why 100 near-identical ads a week confuses Meta
2. How to split one market into 2-4+ avatars
3. How many avatars to run under vs over $1,000 a day
4. The ONE job every ad has: top, middle or bottom of funnel
5. The topics and formats that rip at each stage
6. Judging at the campaign level, and letting it spend 3-7x your target cost per call first
7. Real ads off our board: skits, memes, flip charts, Loom walkthroughs

Want it?

1. Comment “SWARM”
2. Follow me so I can dm you

[Evan Seech | Ads & Funnels @evanseech]

I remember the day i decided to start my own biz

I worked at Adidas for one summer and HATED it

(i legit had to put $ into the till because the manager was stealing shit lol)

Haven't worked for anybody else since.

I knew the risk of going the business route too

No “stable salary”

Nothing coming in unless I go get it

But there's no cap on what I can go get

Fast forward now and the biz is clearing 200k months

Betting on yourself >>>

[Evan Seech | Ads & Funnels @evanseech]

After spending millions upon millions on Meta ads...

There's 1 creative strategy we run on every single account:

It lets us launch less ads that scale for a LONG time.

A vast majority of people's creative strategy right now is just chucking as many ads at the algorithm as humanly possible.

Like 100 ads a week.

Same red background and white text with "number one" swapped for "best" 😂

Meta doesn't want slop.

All that volume just confuses it.

Your budget gets spread thin and the account turns into a freaking ball of yarn nobody can figure out.

Every ad you launch should be built for a specific person and have ONE job.

Do that and you need way less of them.

It's called the Swarm Ad Strategy.

I coined it and it freaking works wonders

So I broke the whole thing down A to Z in one video.

Inside:

1. Why 100 near-identical ads a week confuses Meta
2. How to split one market into 2-4+ avatars
3. How many avatars to run under vs over $1,000 a day
4. The ONE job every ad has: top, middle or bottom of funnel
5. The topics and formats that rip at each stage
6. Judging at the campaign level, and letting it spend 3-7x your target cost per call first
7. Real ads off our board: skits, memes, flip charts, Loom walkthroughs

Want it?

1. Comment “SWARM”
2. Follow me so I can dm you

[Evan Seech | Ads & Funnels @evanseech]

I remember the day i decided to start my own biz

I worked at Adidas for one summer and HATED it

(i legit had to put $ into the till because the manager was stealing shit lol)

Haven't worked for anybody else since.

I knew the risk of going the business route too

No “stable salary”

Nothing coming in unless I go get it

But there's no cap on what I can go get

Fast forward now and the biz is clearing 200k months

Betting on yourself >>>

[Evan Seech | Ads & Funnels @evanseech]

Zero to six figures a month cost me a lot of personal relationships.

Like a lot of them.

Work just became the center of things.

I said no to a ton of random stuff over the years.

My whole college career was basically me working on stuff.

I partied a little bit sure

But for the MOST part I was in my apartment working.

It also took a lot of development on the character end of things.

I simply had to become a different person and do a bunch of shit I was uncomfortable with:

• Spending 10k+ (and a fat chunk of my revenue) on 1 hire
• Sacking up and putting money on the table to ram ads when I didn't have much wiggle room
• Cutting off a LOT of people i used to interact with

Getting to six figures also forced me to focus on higher leverage stuff all day.

If you're not doing that all day you literally can't scale.

That's also why you have to hire people to take the rest.

So yeah it cost a lot.

But the old me played it safe and did everything himself.

That dude was never going to hit his goals

[Evan Seech | Ads & Funnels @evanseech]

Calls are the devil

They just suck the time right out of you

Only calls I take now are consulting calls with our Inner Circle members and the odd client check-in

Pretty much everything else gets handled in Slack

A lot of client calls happen for literally no reason lol

[Evan Seech | Ads & Funnels @evanseech]

Zero to six figures a month cost me a lot of personal relationships.

Like a lot of them.

Work just became the center of things.

I said no to a ton of random stuff over the years.

My whole college career was basically me working on stuff.

I partied a little bit sure

But for the MOST part I was in my apartment working.

It also took a lot of development on the character end of things.

I simply had to become a different person and do a bunch of shit I was uncomfortable with:

• Spending 10k+ (and a fat chunk of my revenue) on 1 hire
• Sacking up and putting money on the table to ram ads when I didn't have much wiggle room
• Cutting off a LOT of people i used to interact with

Getting to six figures also forced me to focus on higher leverage stuff all day.

If you're not doing that all day you literally can't scale.

That's also why you have to hire people to take the rest.

So yeah it cost a lot.

But the old me played it safe and did everything himself.

That dude was never going to hit his goals

[Evan Seech | Ads & Funnels @evanseech]

Biggest thing you can do for yourself as a founder is to protect your best hours.

• Mornings = 4-5 hours of very intense, focused work on the highest leverage stuff
• Meetings get pushed toward the end of the day

Start of the day is when you've got the most energy

Spend em wisely now

[Evan Seech | Ads & Funnels @evanseech]

Calls are the devil

They just suck the time right out of you

Only calls I take now are consulting calls with our Inner Circle members and the odd client check-in

Pretty much everything else gets handled in Slack

A lot of client calls happen for literally no reason lol

[Evan Seech | Ads & Funnels @evanseech]

Biggest thing you can do for yourself as a founder is to protect your best hours.

• Mornings = 4-5 hours of very intense, focused work on the highest leverage stuff
• Meetings get pushed toward the end of the day

Start of the day is when you've got the most energy

Spend em wisely now

[Evan Seech | Ads & Funnels @evanseech]

If your ads are going “so well you have to turn them off”

They actually aren’t doing good lol

[Evan Seech | Ads & Funnels @evanseech]

Let’s make this the longest good morning thread X has ever seen

[Evan Seech | Ads & Funnels @evanseech]

GOOD MORNING THREAD

SAY GOOD MORNING

AND TAG SOMEONE ELSE TO SAY IT TOO

OK?

GOOD MORNING @EmailMarketking

[Evan Seech | Ads & Funnels @evanseech]

@irentdumpsters INDEEEEEEEEEEEED

[Evan Seech | Ads & Funnels @evanseech]

We've run call funnels on 150+ ad accounts with small budgets

Here's how we get them consistent in 7 steps:

(works for any b2b/b2c offer)

[Evan Seech | Ads & Funnels @evanseech]

"10-20 qualified calls guaranteed" is a terrible offer if you're trying to go upmarket.

Better prospects simply will not respond to it.

Someone spending $2,000 a day on ads wants to learn something from you first.

They wanna see:

- Some reputation
- Some proof
- That you get their exact problem
- Exactly how you'll solve it

So who do they trust more?

The guy whose ad actually taught them something.

That's why our middle of funnel ads all TEACH:

- Case study breakdowns (actually showing HOW)
- Whiteboard and vibe board ads
- Loom walkthroughs of a client's ad account
- Demos of a problem getting solved

[Evan Seech | Ads & Funnels @evanseech]

At low spend you either aren't spending enough or don't have the money

If it's the money, you gotta close more deals.

And to close more deals you gotta take more calls

Bookmark the first tweet and follow @evanseech for more sauce

[Evan Seech | Ads & Funnels @evanseech]

We've run call funnels on 150+ ad accounts with small budgets

Here's how we get them consistent in 7 steps:

(works for any b2b/b2c offer)

[Evan Seech | Ads & Funnels @evanseech]

7. Know what you're signing up for before you switch funnel types

• Webinar = get them to show, pitch well, then book the call
• Low ticket = a whole ascension path behind it
• Lead forms = dial super fast and hammer people

Each one comes with its own bottlenecks