Hamza Bhatti

📧 Full-Stack DTC Email Expert - Email Design × Retention × Strategy - Helping brands turn email into their #1 LTV channel 🤝

[Hamza Bhatti @EmailButBetter]

🧪 Creative Lab #1: Bite & Hims

Designing emails for brands I admire: Bite & Hims.
Focus: retention-first structure, mobile hierarchy, single-action flow.

Feedback, likes, and RTs help me get better.

#emaildesign #emailmarketing #marketing #klaviyo #email #DTC

[Hamza Bhatti @EmailButBetter]

@IdrisEcom_email The most expensive deliverability problems are often the ones nobody realizes they're dealing with.
When inbox placement slips, teams usually start questioning the message, even though the audience may never have had a chance to judge it.

[Hamza Bhatti @EmailButBetter]

@IdrisEcom_email The challenge is that most brands evaluate emails one campaign at a time.
Mailbox providers are often evaluating the pattern those campaigns create over months, not the performance of any single send.

[Hamza Bhatti @EmailButBetter]

@boldikohnken The strongest brand villains tend to feel familiar rather than invented.

When customers instantly recognize the frustration, the conversation shifts from convincing them the problem exists to showing them a better way forward.

[Hamza Bhatti @EmailButBetter]

@boldikohnken What I've noticed is that the most persuasive social proof is rarely the most impressive.

It's usually the proof that makes a customer think, that's exactly the situation I'm in.

[Hamza Bhatti @EmailButBetter]

@boldikohnken What I've noticed is that people rarely buy when they've learned everything.

They buy when the decision finally makes sense in their own words. The best marketing often helps customers explain the purchase to themselves.

[Hamza Bhatti @EmailButBetter]

@itskevinneubeck What stands out is that every flow is really trying to move a different decision forward.

The mistake is treating flows like a place to broadcast messages, when their real job is helping customers take the next logical step.

[Hamza Bhatti @EmailButBetter]

@IdrisEcom_email What makes deliverability so dangerous is that it doesn't just hurt performance, it distorts feedback.

When fewer emails reach the inbox, brands often end up making decisions based on incomplete data and fixing problems that were never the real issue.

[Hamza Bhatti @EmailButBetter]

@ecomsamguy What makes those three flows so effective is that the customer has already raised their hand.

You're not creating interest from scratch. You're responding to an action they've already taken, which is why these emails often outperform far more sophisticated campaigns.

[Hamza Bhatti @EmailButBetter]

@InboxWhizKid I think copy gets so much attention because it's the easiest thing to change.

Rewriting an email feels productive. Fixing the systems behind the email is usually where the real work and the real gains are.

[Hamza Bhatti @EmailButBetter]

@LitonOfficial_ What makes deliverability tricky is that it often looks like a content problem from the outside.

I've seen brands rewrite emails, change offers, and rebuild campaigns when the real issue was that fewer people were seeing them than they thought.

[Hamza Bhatti @EmailButBetter]

@IdrisEcom_email What stood out to me is that this email is quietly doing audience matching, not just trust building.

By showing different types of customers, more readers get the chance to see themselves in the story, which often removes doubt faster than another benefit driven email.

[Hamza Bhatti @EmailButBetter]

@IdrisEcom_email What stands out to me is that AG1 isn't really onboarding customers to the product.

They're onboarding customers to a habit, and that's often the difference between a one time purchase and a long term customer.

[Hamza Bhatti @EmailButBetter]

@IdrisEcom_email What stands out is how quickly small learnings compound when they're applied consistently.

A single test rarely changes the game, but dozens of tiny improvements can completely change the economics of a channel over time.

[Hamza Bhatti @EmailButBetter]

@emaildeepdive design

[Hamza Bhatti @EmailButBetter]

@halalmails The 60% is not a sacrifice. It is an investment in the attention that makes the 40% actually land.

Most brands skip it because it does not show up directly in revenue attribution and then wonder why their sales emails feel like they are shouting into the void.

[Hamza Bhatti @EmailButBetter]

@EcomMikeGalvin The real risk with promos is not the discount itself. It is teaching customers that your full price is optional.

Revenue usually recovers when the sale ends. Customer expectations often do not.

[Hamza Bhatti @EmailButBetter]

@maxwellcopy The 68% LTV gap is not a retention problem. It starts with a checkout decision most brands are barely influencing.

You are paying the same to acquire both customers. The only difference is one chose a relationship, not just a transaction.

[Hamza Bhatti @EmailButBetter]

@maxwellcopy Sending reviews and trust signals to someone who has already bought from you three times does not feel like personalization. It feels like the brand forgot you existed.

First time buyers need convincing. Returning buyers just need a reason to act right now.

[Hamza Bhatti @EmailButBetter]

@emaildeepdive Most brands treat a refund as the end of the relationship when it is actually one of the rare moments a customer is willing to tell you exactly what went wrong.
That kind of honesty is worth more than most paid research and almost nobody is bothering to ask for it.

[Hamza Bhatti @EmailButBetter]

@EcomMikeGalvin Brands will run complex segmentation logic on a list they never properly qualified at the point of signup.

One question asked at the right moment can tell you more about why someone is there than months of trying to infer it from clicks ever will.