Amine

Scaling 7-9 figure ecom brands with premium emails their competitors can’t match | 30+ Happy Clients | Book a Free Strategy Call 👇

[Amine @halalmails]

When the founder keeps triggering his own abandoned cart just to see the emails again

Flows set up delivered perfectly ✅

[Amine @halalmails]

25 days after this post and email is now 40% of this brand’s revenue

We’ve been working with them for about 55 days

The agency before us had it at around 18%

And it’s only the beginning, there’s still so much left to build for this brand

[Amine @halalmails]

First month ✅

[Amine @halalmails]

@CalixAVelarde @10figsorgay Mcp

[Amine @halalmails]

Post purchase email we made for Veyrah

This email isn’t selling a product, it’s selling a lifestyle

A routine that defines you

It lands right as the customer is getting their first order, when they want it to work really bad

so we invite them to grab the whole setup and finish what they started

and here’s the move most brands miss

they get cheap with the discount on round two

but these people already bought, they already trust you, so being generous here is a no-brainer, it’s how a one-time buyer turns into someone who stays

and in Q4 this hits different

you’re about to get flooded with first time buyers, an email like this plus a couple follow ups is what keeps them around instead of letting them go cold after one order

everyone’s obsessed with getting new buyers

barely anyone works the ones they just got

that’s the whole game right here

[Amine @halalmails]

Client came back after seeing the results of couple flows we made for him

Now that he is 100% sure we can scale him

It is really possible to get him to 60%+ attribution based on my experience with these type of brands

Will share this again in 30 days!

[Amine @halalmails]

Blessed to meet my favorite clients on a quick trip to Marrakech 🌴

[Amine @halalmails]

In a few weeks your traffic is going to spike, and so will your abandoned carts

Q4 shoppers compare, hesitate, and leave to “think about it” more than any other time of year

Every one of those carts is a buyer who got all the way to the edge and stopped

Your abandoned cart flow is what goes and gets them back, and most brands haven’t touched theirs since they set it up

Here’s how to audit it before the rush, email by email

Email one, send it fast, within the hour, just remind them what they left and make it easy to come back, hold the discount here

Email two, the next day, answer the objection that actually stopped them, is it worth it, will it fit, how’s shipping and returns

Email three, bring in proof, a review or a photo from someone who bought the same thing, trust closes more carts than urgency

Email four, now the nudge, real urgency or a small incentive, this is where a discount earns its place, not in email one

And the part most brands miss, abandoned cart and abandoned checkout are two different moments, someone who entered their details and left is warmer and deserves their own faster sequence

Three quick checks, open every email on your phone, confirm your product images and prices pull in correctly, and space the timing out instead of firing five in a day

Someone already decided to buy, your only job is to remove the last reason they didn’t

[Amine @halalmails]

A quarter million in 30 days traced back to email

Here’s the setup behind it that most brands never run

When you send paid traffic to a pre-sell page, an advertorial, a listicle, a quiz, most brands disable the popup completely

The thinking is “don’t interrupt the page,” so they cut email out of their highest-intent traffic entirely

We do the opposite

On those pages we run a tailored popup, longer delay, different behaviour, timed so it completes the page instead of fighting it

Then we send that signup into a welcome series built for that exact page, fires faster, speaks straight to the pain point that brought them there

Now you’ve got a real funnel, from the ad, to the page, to the popup, to a welcome series that actually matches why they came

And here’s the part founders miss, this doesn’t just lift email revenue

Those leads now flow through the rest of your system too, checkout, cart, browse, post-purchase, plus every campaign you send after

And when the popup is built right, it completes the page instead of annoying people, so your conversion rate on the page goes up, not down

[Amine @halalmails]

I almost didn’t send it

The designed campaign was still stuck in review, another round of edits, waiting on approval

All I had ready that day was a plain simple email in a draft

Every instinct said wait for the polished one

I sent the simple one instead, and it held its own against the designed campaigns we’d worked hard on that month

Not because design doesn’t matter, it does, it carries a lot of the revenue

But plain text has one big advantage, it’s fast, it goes out the day you think of it, no review cycle

Don’t go silent just because the designed email is stuck in approvals

[Amine @halalmails]

Everyone keeps saying they've run out of things to send their customers

I don't buy it, you just think every email has to announce something

So here are 100 campaign ideas, sorted into the 5 types of email that actually sell

TEACH, answer what they actually wonder about

1. How to use your best-seller the right way
2. The mistake most people make in your category
3. A myth in your niche, and what's actually true
4. What's inside the product and why it matters
5. How to choose between your two most-confused products
6. A quick-start guide for first-time buyers
7. The reasoning behind how your product works
8. How to get more out of what they already bought
9. A common problem you solve, explained simply
10. "Is this right for me?" answered by use-case
11. How to make your product last longer
12. The difference between you and the cheaper option
13. A routine your product fits into
14. Your 5 most-asked support questions
15. What to do if it doesn't work the first time
16. A seasonal how-to for this time of year
17. The one thing buyers wish they knew first
18. How to pair your product with something they own
19. A quick "do this, not that"
20. Debunking a trend your category is obsessed with

PROVE, let other people do the talking

21. One detailed review, built into a whole email
22. A real customer before-and-after
23. A screenshot of a glowing DM
24. What your reviews say about who loves this
25. A customer's full story
26. Photos from real buyers
27. A press mention or feature
28. A skeptic-to-believer story
29. Your most-reviewed product and why
30. Expectation vs reality
31. Several short customer wins in one email
32. A video testimonial
33. Your community's favorite way to use it
34. An honest review that names a flaw
35. Numbers that build trust (units sold, reorders, rating)
36. Founder picks a review and breaks it down
37. A customer's update months later
38. Why people keep coming back, in their words
39. An expert's genuine take
40. A wall of one-line quotes

CONNECT, show the human behind the brand

41. Why you started
42. Where the brand is headed
43. Behind-the-scenes of how it's made
44. A mistake you made and learned from
45. Meet the team, one person at a time
46. The story behind your best-seller
47. A day in the life of running the brand
48. A personal founder update
49. What your brand actually stands for
50. A packing or shipping look behind the curtain
51. Answering a question a customer emailed
52. Why you priced it the way you did, honestly
53. A cause your brand supports
54. The hardest lesson of the year
55. A thank-you with no ask attached
56. A sneak peek at what's next
57. A "we messed up" email that owns it
58. The inspiration behind a product
59. Reader question of the week
60. A reflection tied to the season

SHOW, put products in front of people without the hard sell

61. New arrival
62. A bundle built around a theme
63. Staff picks this month
64. 3 ways customers use this
65. A gift guide for an upcoming occasion
66. Back in stock
67. Best-sellers, ranked
68. A product you think is underrated
69. A seasonal edit
70. "Complete the set" cross-sell
71. A limited-edition drop
72. The product people forget you sell
73. A collection lookbook
74. "If you liked X, you'll love Y"
75. A bundle's price-and-value breakdown
76. A behind-the-design look at a new product
77. A starter kit for new customers
78. The perfect gift pick
79. A curated pick for a specific customer
80. A fresh take on an old favorite

SELL, the direct ask

81. 24 to 48 hour flash sale
82. VIP early access for your engaged people
83. A first-time-buyer offer
84. Free gift with purchase
85. Free shipping threshold push
86. A bundle at a better price
87. Last chance before an offer ends
88. A seasonal sale
89. A replenishment reminder, time to reorder
90. Low-stock urgency on a popular item
91. A win-back offer for lapsed customers
92. Buy one get one, framed as completing a set
93. A loyalty or rewards reminder
94. A nudge for people who browsed but didn't buy
95. A birthday or anniversary offer
96. A "price going up soon" heads-up
97. Spend more, save more
98. A subscriber-only offer
99. A gifting push before a gifting season
100. A final-hours countdown

Don't send these in order, rotate across the five so you're never only selling, that's what keeps people opening and protects your deliverability

Save this, you've got months of campaigns right here

[Amine @halalmails]

The most important email in your whole account is one you’ll never actually write

It’s your popup

Think about it, every subscriber you have, every automated flow that makes you money, every campaign that converts, all of it starts the moment someone types their email into that little box

Get the popup wrong and everything downstream has less to work with

And here’s where almost everyone leaves money on the floor, the lazy “10% off, join our list” box

It works a little, but it attracts the exact wrong person, the discount hunter who subscribes, grabs the code, buys once, and never opens an email again

A good popup does something different, it speaks to why someone came to your site in the first place

Instead of “10% off,” try solving their actual problem, the guide that helps them choose the right product, the quiz that points them to what fits, the offer tied to the specific thing they were already looking at

You pull in someone who wants what you sell, not just someone who wants a discount

Same popup slot, completely different quality of subscriber, and it compounds across every email you’ll ever send them

Your list is only as good as the door people walk in through

Spend more time on that door than you think it deserves

[Amine @halalmails]

High Dopamine Games X High Dopamine Emails = Sales

[Amine @halalmails]

If you’re just getting serious about email, Black Friday being six weeks out might feel like you’ve already missed the boat

You haven’t

Six weeks is enough to build something real from scratch, you just have to start today and follow the order

Here’s the plan, week by week, whether you’re fixing an old setup or building your first one

Week 1, this week, set the foundation, if you don’t have a list yet, get a popup live so you start collecting emails, and make sure the basics are in place so your emails actually land (SPF, DKIM, DMARC, your platform walks you through these), then decide on your offer

Week 2, build your flows, at minimum a welcome sequence for new signups and an abandoned cart sequence, these two alone will carry most of your automated revenue, you don’t need all ten to start

Week 3, start sending, even one good campaign a week at full price, you’re not just selling, you’re warming your list so they recognise you in November

Week 4, write and design your Black Friday emails now, the tease, the announcement, the reminders, while you have time to think

Week 5, open early access to your most engaged people and keep showing up so they stay warm

Week 6, schedule everything, test your links, preview on mobile, so Black Friday is just execution

You don’t need a perfect, years-old email program to have a good Black Friday

You need to start today and not stop

[Amine @halalmails]

Getting the essentials first ✅

[Amine @halalmails]

Already above the 30% attribution mark from emails, aiming for 40% attribution for this brand after implementing some funnels

[Amine @halalmails]

First month ✅

[Amine @halalmails]

@Javizecom Share the app please

[Amine @halalmails]

One perfect email will never be enough, and it has nothing to do with the quality

Say you write the best email of your life, the design, the copy, the offer, all of it dialed in

It still only speaks to one kind of buyer

Because the person who hasn’t bought yet because of price, and the person who hasn’t bought because of trust, and the person who’s just been busy, are three completely different people with three completely different doubts

Your one perfect email answers one of them and walks right past the other two

That’s why we don’t send one great email, we send many

Each one held to the same standard, each one built to answer a different reason someone hasn’t bought yet

Email is close to free, you’ve already paid for the list, so there’s no reason to make everyone wait on the single message that happens to speak to them

The brands that win aren’t the ones with one flawless email, they’re the ones who show up again and again, each time for a different person

Quality gets you in the inbox, volume is what covers your whole audience

[Amine @halalmails]

Founders spend weeks perfecting their Black Friday campaigns and ignore the part of the account that quietly makes most of the money

Their flows

Now I’ll be honest about that number, a chunk of it is over-attributed to the first email in the flow, usually the first welcome email, because klaviyo credit it generously

But even after you strip that out, the picture doesn’t change, the pre-purchase flows that turn a new subscriber into a buyer and the post-purchase flows that turn a buyer into a repeat customer still do the heaviest lifting in the account

It makes sense when you think about it

A campaign goes out to everyone at once, hoping some of them are in a buying mood

A flow fires the moment someone just signed up, just abandoned a cart, just placed their first order, when intent is at its peak

During Black Friday your traffic multiplies, more popup signups, more abandoned carts, more first-time buyers

If your flows are dialed in, every one of those moments gets caught and converted while you’re busy running the campaigns

The four to fix before the rush, your welcome flow, your abandoned cart and checkout flows, your browse abandonment flow, and most importantly your post-purchase flow

Your campaigns get all your attention, your flows quietly carry the account

Spend this week on the silent ones

[Amine @halalmails]

Niche topics that still convert 1/3 to 1/2 of everyone who clicks, at full margin >>>>>>

Email is cheap, so why send less? I’d rather send more and speak to a different person each time

Every buyer has a list of objections, the reasons they haven’t bought yet

So instead of guessing which one matters most, I rotate through all of them, one objection per email

Most people feel a few of them, but there’s always that one that hits hardest, and that’s the email they convert on

90% of what I send is educational, by the way

Turns out there are a lot more ways to make money from email than running a sale 👇

[Amine @halalmails]

If your brand sells two products that solve completely different problems, one generic welcome flow is quietly costing you

Someone who came for an acne treatment and someone who came for an anti-aging serum have nothing in common except the store they landed on, different age, different skin, different worry keeping them up at night

Send them the same welcome flow and you’re speaking to neither of them properly

Almost every brand still does it this way, one popup, one flow, one message trying to cover the entire catalog

So we do the opposite

A dedicated popup for each product, feeding a funnel built specifically for that product, covering the customer’s entire journey around that one thing, from the first time they see it, to the doubts that stop them buying, to the purchase, to the second order that keeps them

One product, one problem, one thread the whole way through

That’s why it works for acquisition and retention at the same time, it was built around the exact thing the customer raised their hand for, not your whole catalog

When your email speaks to the specific problem someone came to solve, conversion stops being a surprise

Last 30 days, flows alone did 200k eur of attributed revenue throught funnels👇