Fin

Always Learning

[Fin @ecomfin]

@oliverwhudson Funnel

[Mark @markbuildsbrand]

golden rule for printing on FB ads:

Turn off every single Facebook recommended setting and do the opposite of what they tell you.

Been workin well for me since 2018

[Fin @ecomfin]

@zakaria_airak Bros dropping banger after banger

[Fin @ecomfin]

@oliverwhudson Founder

[Fin @ecomfin]

@itsliellevin @jforjacob ^

[Fin @ecomfin]

@shauneng Bros spitting facts

[Fin @ecomfin]

@AbyssusErigo This is sick

[Fin @ecomfin]

@elaineshan8 You guys are killing it at DSCP @elaineshan8 - appreciate all the support you provide 🙏

[elaineshan @elaineshan8]

One of our top clients @ecomfin told me that each order now costs about $2 less after switching to U.S. local fulfillment.

Here’s what the insights he shared with me when we talked about it:

Q: How have recent U.S. tariffs impacted your business, and what strategies have you used to stay stable?

A: We’ve started shipping in bulk to the US via sea and air, then fulfilling locally. It’s saved us about $2 per order compared to shipping directly from China. It’s too early to comment on LTV improvements, but from a margin perspective it’s already a big win. That said, I still think hybrid fulfillment is smart - shipping from China during rapid scaling phases to avoid stockouts.

Q: Do you think U.S. local fulfillment will become a bigger trend?

A:Right now, we fulfill all U.S. orders from the US unless we run out of local stock. Local fulfillment ties up more capital but creates a much better customer experience - 2-4 day delivery builds trust and sets you apart from typical dropshippers. So yes, I think local fulfillment will continue to grow as more sellers move toward building real brands. However, I don’t think fulfilling from China is a bad thing. It’s usually the smarter move early on to minimize risk, especially since it’s hard to forecast stock accurately at lower volumes.

[Fin @ecomfin]

@jayjaypn_ @TeunVD1 🤣

[Fin @ecomfin]

@oliverwhudson Hooks

[Olly Hudson @oliverwhudson]

We’ve just released the exact Hook System behind £400M+ in DTC revenue, built to help you create visually distinct, scroll-stopping hooks that actually scale.

Last week I shared an insight that Meta’s new delivery system (Andromeda) doesn’t just look at messaging, it looks at visual similarity.

If two ads have the same structure and layout, they’re basically the same in Meta’s eyes… even if the script changes.

We’ve been seeing this play out across accounts spending £500K+/mo.

Meta’s Andromeda algorithm now actively rewards creative that’s visually and conceptually distinct.

That means:
→ A new script isn’t enough
→ A new creator isn’t enough
→ If it looks too similar, you’re throttled

We’ve been working behind the scenes to build a hook framework that solves this. Here's what's inside

- The 9 types of hooks that still win attention (mapped to tone, audience + angle)
- Our top performing examples
- Prompt banks to generate fresh hooks across personas on VEO3
- Advanced hook techniques that actually unlock incremental reach

This isn’t a swipe file, it’s a system for scalable, visually distinct hook creation.

Want it?

Retweet this post
Comment “Hooks”
Make sure you're following so I can DM you!

[Fin @ecomfin]

@shauneng Congrats bro, well deserved🔥

[Fin @ecomfin]

@FedotOff90 VSL

[Fin @ecomfin]

@shauneng @spencepawliw 🤣

[Fin @ecomfin]

@riotcultures This is sick

[Fin @ecomfin]

@itsliellevin Congrats man🔥🔥

[Fin @ecomfin]

@shauneng Wise words

[Fin @ecomfin]

@riotcultures Need to start doing more of this