Kristaps Beltiņš | Google Ads DTC ⚡️

Google Ads Expert | $20M in Ad Spend | Scaling DTC eCommerce with Google Ads & YouTube Shorts

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

❌ Steal our #GoogleAds Checklist for #DTC #eCommerce ❌

We are giving away the checklist we use to audit Google Ads accounts and draft the next 3-month strategy. 📈

It’s a 66-point checklist that we are regularly updating to keep up with the latest developments and trends. 👀

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

ready for November - are you?

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

I’m Kris - I help #eCommerce brands get new customers with #GoogleAds

Need help? Shoot me a DM! 📩

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

130K spent - 1.3M back 😮‍💨

👇🏼 how do we achieve these results for our clients?

- brand / non-brand segmentation (one that works)
- structured campaign setup (that makes sense)
- product feed optimization (maxed out)

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

I still see brands every week that don't do this - and say Google doesn't work for them. 🙃

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

👇🏼 Comment "BFCM", or "Wow, Kris, this sounds amazing, please DM me the link" - and I'll send it to you.

#ecom #bfcm #googleads

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

The $10M Google Ads Strategy Guide 💰🛍️

to scale your eCommerce brand in Q4 & BFCM

The time has come to prepare for Q4 and Black Friday - the most important time of the year in eCommerce.

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

📝 It includes:

- How we prepare for Q4 (analysis, competition)
- No-BS, straight to the point, proven strategies that work
- Exactly what we do in the campaigns (pMax, Shopping, Search)
- Product Feed Optimization
- Google Merchant Center

(and more)

[Kristians Sikora | Google Ads for eCom @KristiansSikora]

Steal my ultimate Google Ads placement exclusion guide

Covers:
- Kids YouTube channels
- Fraudulent websites (for Display)
- Video placements on GDN
- Mobile App exclusions
- Exclusions for fully-built pMax campaigns

Follow me and comment "Exclusions", and I'll send it to you!

[Kristians Sikora | Google Ads for eCom @KristiansSikora]

STOP looking at on-platform ROAS.

Tracking is getting worse and worse

Ad platforms over-attribute sales to themselves.

Start looking at your MER instead (media efficiency ratio)

You’ll start making much better marketing investment decisions

#GoogleAds #ecommerce

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

@AnnaTNx haha, love this @AnnaTNx

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

Now Google Ads is a more important part in the ecosystem of this business, as well as there is much more room for increasing spend, so this is just the beginning for this client.

#dtc #ppc #googleads

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

💸 Adding $67K Revenue in 3 Months with Google Ads 💸

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

📊 Results:

In 3 months we managed to:

- Add $67K to their revenue from Google Ads

- Increased ad spend from $20k monthly on Google Ads to $35k while remaining in the KPIs

- Acquired lots of new generic traffic + competitor traffic (based on the search terms)

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

Hope this is helpful - if you have any questions, hit me up in the comments!

#googleads #ppctalk #ecom #dtc #adwords

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

Shooting yourself in the foot is easy. 🔫

You aim and pull the trigger.
(it's probably not easy at all, tbh)

HOWEVER, since we’re talking Google Ads - it actually IS easy and so many people do it by..

✨ Having a messy account structure ✨

[Kristaps Beltiņš | Google Ads DTC ⚡️ @ecomkristaps]

Allocate budget appropriately (60-80% for upper funnel, the rest for lower funnel) and watch the results go up.

This may seem simple and easy, but so many businesses still miss this, so it is important to address.