ecomloop

Shopify tracking audits by Andrew. A free scan finds doubled tags, dead Universal Analytics and extra GA4 properties.

[ecomloop @ecomloop]

I scanned 386 random Shopify storefronts in October and wrote up what their tracking does.

38% had at least one of three problems: two GA4 properties, Universal Analytics still loading, or a tag firing twice on one page.

Numbers and method: https://t.co/BFKZBEjJYT

[ecomloop @ecomloop]

Question for Shopify operators: before BFCM, does your GA4 revenue come out higher or lower than Shopify's?

Higher usually means something is counted twice. I'm trying to learn how often it's the other way round.

[ecomloop @ecomloop]

A caveat on my Shopify tracking study: 39 of the 386 stores only let the scanner reach the home page, not product, cart or checkout.

So the rates are floors. The real share with a doubled tag or a second GA4 property is likely a bit higher.

https://t.co/BFKZBEjc9l

[ecomloop @ecomloop]

Google stopped processing Universal Analytics in July 2023. 23 of the 386 Shopify stores I scanned still load it on every page view.

If you moved to GA4 and never took the old tag out, it's probably still in your theme or GTM.

Free scan: https://t.co/OWJlyQzn0C

[ecomloop @ecomloop]

1 in 6 of the Shopify stores I scanned load two GA4 properties.

Sometimes that's deliberate, and a scan can't tell. But if nobody on your team knows why the second one is there, find out before BFCM.

Free scan: https://t.co/rrCkdJALao

[ecomloop @ecomloop]

Of the 105 stores in my sample that fire a tag twice on one page, the tag was GA4 in 73. The Meta pixel in 31, Bing in 22.

One common way it happens: the tag is installed through an app and again by hand.

https://t.co/BFKZBEjJYT

[ecomloop @ecomloop]

The new commerce features in Mailchimp make sense.

Mailchimp is already a marketing company, and this move makes them even more attractive to small businesses.

https://t.co/47Z1buamEH @fredericl

[ecomloop @ecomloop]

"Etsy adds nearly three million sellers over the past twelve months, more than double compared to the previous period"

https://t.co/U0rePUUV4V @etsy-reaches-10-million-sellers&text=Etsy%20Reaches%2010%20Million%20Sellers

[ecomloop @ecomloop]

Howard Lindzon: Alpaca Released the Alpaca Broker API for Anyone to Launch their Own Commission-Free Trading App

https://t.co/gfhH5pnqm1 @howardlindzon

[ecomloop @ecomloop]

The kid should see this

https://t.co/aBl2fvGnlr @kottke

[ecomloop @ecomloop]

The XXXX Swatchbook by Evelin Kasikov

A handmade book about CMYK printing constructed entirely of embroidery thread and paper, would fit nicely into that collection. The XXXX Swatchbook by Evelin Kasikov shows the range of colours that can be

https://t.co/ml2kzJsUgn @kottke

[ecomloop @ecomloop]

Moby Dick in Pictures: One Drawing for Every Page, Matt Kish

https://t.co/57g2Ku3SA0 @kottke

[ecomloop @ecomloop]

Andy Baio on the Psychology of Shopping

https://t.co/4Y4AHwYCPK @#N/A

[ecomloop @ecomloop]

"Tyler Cowen predicts the coming economic changes in a globalized world, from the rise of digital currency to the end of GDP."

https://t.co/ZPfhick6SF @tweet?text=Zero%20price%20markets%20in%20everything -

[ecomloop @ecomloop]

"Theres an old and common narrative around Amazon that it doesnt make money, it sells below cost, its subsidised by investors and in particular its subsidised by AWS."

https://t.co/TWGDLOv25N @benedictevans

[ecomloop @ecomloop]

Marketplace Pulse: Amazon Marketplace Is As Large As The 50th Largest Economy In 2019

https://t.co/aF4YX14Fjt @marketplaces-as-economies&text=Marketplaces%20as%20Economies

[ecomloop @ecomloop]

https://t.co/MvTzIWHA4n @#N/A

[ecomloop @ecomloop]

What are the ramifications for future consumers as a result of more and more niche stores going direct to consumer and bypassing retailers like Amazon?..

[ecomloop @ecomloop]

In light of the rising presence of direct to consumer platforms like Shopify over large marketplaces like Amazon, what changes do you think will come for shoppers and sellers?..

[ecomloop @ecomloop]

This article is a quick read for ecommerce entrepreneurs and it’s an easy way to visualize your product distribution.

https://t.co/I4KgU8NKV6 @1362557149147058178?ref_src=twsrc%5Etfw