After someone buys, what do they see next?
A thank-you page with delivery time, a support contact and one related product turns a "done" moment into a second order. What's on yours right now?
Last chance: 30% off my BFCM Sale Kit ends tomorrow (13 Nov).
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Playbook, 15 sale emails, 10 SMS, 30 AI ad prompts, offer calculator.
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Service businesses: add 2โ3 photos of real work to your homepage.
Stock photos look clean but say nothing. A real project, even an imperfect photo, tells visitors you've actually done this before.
Shipping cost shown only at checkout is the classic cart killer.
Put "Free shipping above โน999" or a rough delivery cost on the product page itself. Where do you show shipping on your store?
Your Google Business profile and your website should show the same phone number, address and hours.
When they don't match, people trust neither and just call someone else.
What industrial buyers check on a manufacturer website before sending an RFQ:
- Specs
- Datasheet / catalogue PDF
- Certifications
- Real plant photos
- Industries served
- Proper RFQ form
Free video review:
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Black Friday is 15 days away. Check your stock today, not on the 26th.
Your best sellers running out mid-sale hurts more than a small discount ever helps.
@nuwud A habit that helps small stores here: once a quarter, list every app with its monthly cost and what it actually did last month. One or two usually go, and the theme gets lighter as a bonus.
@Szarkk_Reznor@bot Congrats on the first one. Since the coupon ate most of it, I'd let the next few sell at full price before judging the listing. A free-shipping-over-a-minimum offer is usually kinder to print-on-demand margins than a % coupon.
@rowanahluwalia For that first nudge, showing the exact item with its photo and the size or colour they picked does a lot of the work. People often don't remember which one they had in the cart.
@MirMurtazaNoah Worth trying a wrong or expired code in that same test. If the error just says "invalid" with no reason, a lot of buyers assume the sale is broken and leave instead of checking the code.
@oderajoseph Both. A crawl first to list every external link on the site, then I click the ones on product, cart and contact pages by hand, since that's where the warning costs the most. The crawl finds them, the manual click shows what the buyer actually sees.
"20% off" can halve your profit.
$40 price, $16 profit. 20% off = $8 off. Profit now $8. You need 2x the orders for the same money.
Do the maths before Black Friday. Calculator is in my BFCM Kit:
https://t.co/WNBnnHa6Vo
Running a Black Friday or Christmas sale this year? My BFCM Sale Kit has the email, post and offer templates for small stores.
EARLY30 takes 30% off until 13 Nov.
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Service businesses: one page per service beats one page listing all of them.
Each page can answer that service's questions, show that service's work and rank for that service in search.
Recent work: a website for a tax & compliance firm.
Built: one-line homepage message, simple services menu, pricing page, and one main action everywhere: "Book a Consultation".
More: https://t.co/GElWMdEorP
A simple rule for product pages: answer the question your customers ask most, right next to the price.
Shipping time, size, refunds, whatever it is. What do your customers ask most often?
Black Friday tip: put the offer end date and time in the first line of every email and post.
"Ends Monday 11:59 PM" works better than "limited time". People act on a clear deadline.
If your website has a contact form, send yourself a test message today.
Broken forms are one of the most common problems I find, and the owner usually has no idea enquiries have stopped coming in.
ers: look at your last 10 orders and note where each buyer came from.
Most people guess this wrong. The real answer tells you where to spend your next โน1,000 or $20.