Why this ad works:
Notes format
It feels documented instead of designed. That matters because proof feels stronger when it looks like something captured from real life, not manufactured by the brand.
Specificity
“6 weeks in: 154/96 → 128/82” gives the brain a concrete change to evaluate. Vague claims create skepticism. Specific moments create certainty.
“What finally worked”
This speaks to someone in the evaluation stage. They already know the problem, they have probably tried other solutions, and now they are looking for permission to switch.
Simple routine
“2 softgels at dinner” reduces mental friction. The customer instantly understands what using the product would actually look like in their life.
Third party validation
The doctor reference adds another layer of reassurance right at the moment the customer is asking themselves, “Is this actually a smart decision?”
The real lesson is simple: the best creative does not just sell the product. It meets the customer in the exact psychological state they are already in.
Try this structure with one of your strongest customer outcomes.
@adamtaylorl if you’re ever looking for another hungry creative strategist who’s eager to learn, put in the work, and grow within a strong system, I’d love to connect
we’re seeing the same thing too
our cpms have been extremely high last week and even with a very strong conversion rate of between 4 and 7% we’re currently only breaking even making a small profit or sometimes taking a small loss because of how expensive the traffic is
we’re currently spending around $300 to $600 per day
we do have a warning on our ad account because a few previous ads didn’t follow meta’s advertising standards although the account has never been banned
do you think it’s possible that this warning could be affecting our cpms?!
would you recommend testing some of our early winning ads on another healthy ad account to see if the cpms are lower or would you continue running everything on the current account?