It's been over 3 years since I've posted here.
Life got busy. Business got bigger.
During that time I've stayed heads down, building my Amazon business full-time. Since I started selling, I've done over $12,000,000 in sales through arbitrage and wholesale.
I've made plenty of mistakes, learned a lot, and realized there's still so much to improve.
I think it's time to start sharing again.
I'll be posting what's actually working, lessons I've learned scaling, sourcing strategies, Amazon updates, and the realities of running an e-commerce business, not just the highlight reel.
If you're building an Amazon business (or thinking about it), I hope you'll find something useful here.
Excited to be back.
Becoming an Amazon seller gave me something I never expected: time.
I'm raising 2 kids, with our 3rd on the way, and instead of missing the moments that matter because I'm stuck in an office, I get to be there.
School drop-offs.
Doctor appointments.
Random Tuesday lunches.
Playing in the backyard.
Building an e-commerce business hasn't always been easy. There were plenty of long nights, mistakes, and risks.
But the freedom it's created for my family has made every bit of it worth it.
Money is great.
Time with your kids is priceless.
That's the real ROI.
If you're building something today, keep going. The sacrifices can pay you back in ways that aren't measured in dollars.
What's the biggest benefit Amazon has given you outside of income?
@SteveFrenchAMZ Basically feels like the entire general population just assumes Amazon only offers dropshipping. Dropshipper course sellers did a number on these people lmao
Those early solo retail arbitrage days hit different.
Loading up the U-Haul at 6 AM, hitting every big box store and clearance aisle you could find. Phone in one hand, scanner app open, calculating margins on the spot while the cart filled up.
You’d scan hundreds of products a day checking Keepa, fees, competition, and velocity in real time. Then back to the garage to prep, label, and box everything yourself.
Long days? Absolutely. 12–14 hour days were normal. Physical work, decision fatigue, and figuring it all out on your own.
But here’s the truth most people miss:
This is one of the best (and most lucrative) ways to enter Amazon. You learn real sourcing, not theory. You understand what actually sells, seasonal swings, and how to spot winners vs. duds. You master prepping and inventory flow hands on. You build the muscle of analyzing hundreds of products daily until it becomes second nature.
The margins can be excellent when you control every cost and move fast. Many solo operators scale to strong six-figure businesses this way. It’s not glamorous. It’s not easy. But it forges skills that paid operators and big brands often lack.
The grind teaches you more than any course ever will.
It's been over 3 years since I've posted here.
Life got busy. Business got bigger.
During that time I've stayed heads down, building my Amazon business full-time. Since I started selling, I've done over $12,000,000 in sales through arbitrage and wholesale.
I've made plenty of mistakes, learned a lot, and realized there's still so much to improve.
I think it's time to start sharing again.
I'll be posting what's actually working, lessons I've learned scaling, sourcing strategies, Amazon updates, and the realities of running an e-commerce business, not just the highlight reel.
If you're building an Amazon business (or thinking about it), I hope you'll find something useful here.
Excited to be back.