Coca-Cola CEO: Marketing acts as a ‘motor’ to drive financial results
Coca-Cola does not classify marketing spend as a “drag” on margins but rather part of its strategy to tap into growth opportunities, said CEO James Quincey.
https://t.co/NFI5c2zSKE
Very interesting and TV is definitely having a tough time but like any market price will shift with sentiment so if price comes down TV will look very attractive again. I wouldn't write TV off yet and there are so many great sponsorship and partnership opportunities too
From Dr Grace Kite: Rising costs mean TV’s payback advantage is now in question
The price of TV ads has risen quicker than the price of other channels over the past few years, while viewing has also declined, so is it time for brands to change channel?
https://t.co/SdK2Dq2fMS
How eBay’s Love Island sponsorship changed the face of pre-loved fashion
Consumer interest in eBay’s fashion offerings skyrocketed this year, thanks to a campaign from agency DEPT that bridged TikTok, TV and everything in between.
https://t.co/mtvxWWiPTT
#spon
Mark Ritson votes for 'funnel-juggling' as the best answer towards effectiveness.
It’s well established that brands need both long- and short-term marketing to be effective, but you’ve still got to decide between the three options for how to use them.
https://t.co/ZwfWjS72B7
Still no statement @CapitalOfficial ? Continue 2 support not only ‘inappropriate’ but PREJUDICE comments with ur silence. #StandUpAgainstRacism & raise awareness for a local Turkish NGO I’m supporting by sharing the message @Ofcom +560 complaints?! Do better #TurkeyEarthquake
The wait is over! OMFC 1s take on Bealonians at their place in the season opener tomorrow, 2pm kick off.
Keep an eye on here for score updates if you can’t make the game.
This weekend marks this year's first chance for silverware as we defend the Eric Young Memorial Trophy against @civilservicefc some call it the Railway Derby, all we know is the trophy is in our cabinet and we plan to keep it there. Get yourself down to support the boys #COYM