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People retweet and share because the content tells others something about themselves—not about a brand.
Help your followers tell their own story and they will help tell yours.
@JennaTMo I totally agree that it’s very circumstantial and should only be asked for health-related reasons. Asking a random stranger any personal question is definitely crossing boundaries!
“The best copywriting must simultaneously convince the reader to trust the writer, want whatever they’re selling and, crucially, believe that there are sound reasons for buying.” - @Andy_Maslen
Content shouldn't live and die on the platform where its originally published.
One blog post should become a:
> LinkedIn update
> YouTube video
> Podcast episode
> Visual graphic
> Instagram post
> And so much more..
Embrace repurposing. Embrace remixing. Embrace distribution.
It's as irrelevant that Daunte Wright might have resisted arrest as that George Floyd might have possessed drugs. Black people have the same constitutional right as white people not to be killed by police.