Before you build a startup write down…
1. The customer
2. Their problems
3. Current solutions
4. Your solution
5. Why now
6. Why you
The last two are most important. Market timing and founder fit.
Anyone know of a small and struggling registered NGO or school that could use a 2 drawer filing cabinet and lots of files and stationery? Filing cabinet works OK but could used some TLC. Must be collected in Benoni Gauteng DM me
Dear Marketing, PR & Ad agencies, please put as much effort into customer experience, delivery and retention as you do into customer acquisition.
Yours truly,
A Client.
It's not that you can't find the right customers, it's that the right customers can't find you.
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Assumptions that brands & business owners make that are incorrect;
1. Podcaster= Influencer
2. Influencer = Entrepreneur +Speaker + Brand expert
3. Successful Entrepreneur = Someone with a large social media following + many awards
The concepts / strategy of business isn’t what makes succeeding hard.
It’s the emotional steadiness, tenacity, persistence and focus to actually gut it out and will the universe towards an outcome you want.
Our core focus is you, the business owner.
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Considering a business loan?
I would say don’t jump the gun right away and go into debt. If you have to, take a loan in manageable chunks.
A huge loan can get risky, real quick for a small business unless you have a solid plan to pay it back.
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