Today, our MD nervously hit publish on her very first Substack.
After 24 years in advertising, working at some of the biggest agencies on the continent, she’d never been to the Cannes Lions International Festival of Creativity. In fact, she’d never been to Europe.
So this year, the @DumaCollective team quietly saved up and surprised her with her very first trip to Europe, culminating in Cannes Lions.
Sometimes the best investment you can make is in the people who’ve spent years investing in everyone else. ❤️🥹🌟
Please read about her experience of Cannes Lions here: https://t.co/fg0Foewc9J
Major cheat code for life: Make peace with being unimpressive to the outside world. Drive the normal car. Wear the simple clothes. Live below your means. Stay in the committed relationship. The ability to look ordinary while building an extraordinary life is wildly underrated.
Don’t ever be embarrassed about your life. We all go through things that shake us, humble us, or force us to start over. Moving back home, losing your job, getting your heart broken, going through a divorce, hitting a low mentally… it’s all a part of being human.
Two young South Africans looked at the e-hailing industry and saw the same problem drivers have complained about for a decade.
You work 12 hour days. You cover fuel, maintenance, data, your own safety. Then a platform based on the other side of the world takes 25 to 45 percent of every single trip.
Persy Qamata and Msizi Mtolo built Bro Cabs because they were done watching that math play out on SA roads.
Their model is simple. Zero commission. Drivers pay a R300 once off verification fee, then R600 a month. Every Rand from every trip after that belongs to the driver.
Their words, unsoftened: when a driver hands over 30 to 45 percent of every trip, he isn't building anything. He's just surviving.
It's not only about the money.
Bro built its safety stack around the reality of SA roads. Panic button. Verified drivers. Live trip sharing. A 24 hour line where an actual person answers.
Big platforms treated South Africa like just another market to conquer and move on from.
Two local founders built something rooted here instead.
That's not a small thing. That's a driver keeping what he actually earned.
Built in SA. For SA. By SA.
@KingMntungwa Shame she, was being nice no harm in that... We've gotten use to people being mean and also sometimes "small talk" is all you need to make your night.
This is so triggering.
There was a time when I was only allowed timed visits with my son.
My own son!!
The child I carried and gave birth to.
I remember taking him to a theme park. It was the first time I was allowed to take him out by myself. It was just the two of us, and we had the most beautiful day together.
But the moment I dropped him back where he was staying, everything changed.
He became quiet and acted as though he hadn’t enjoyed himself.
In hindsight, I think he was afraid the adults around him would be upset if they knew he and I had been happy together.
I was only 25 years old, trying to navigate something no mother should ever have to endure.
In the end, I had to pay US$30,000 just so my own son could come home with me. That was the price of becoming his sole custodian.
Experiences like that change the way you see the world.
The world we live in today offers so little security and support for motherhood.
Every day, the case for bringing more children into this world becomes harder to make.
Every mother has the right to be with her children. That right should never come with conditions, negotiations, or a price tag.
Dear @JacintaNgobese
Please note that I was asked to share a message directed with you.
Here is the message:
“I got a job because of her. Thank you”.
🇿🇦🇿🇦🇿��🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦