Here’s the first look of our film! 😊
“MUTTRU PULLIKU SATTRU THALLI”
My debut film as an #Editor
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Congratulations, @gvprakash on your 3rd National Award. A proud moment for our family as we celebrate our 10th National Award together. Your passion, sincerity, and dedication to music continue to inspire. Wishing you many more milestones ahead. God bless. #EPI
When the evening sky turns gold, a story comes alive. 🌇
A new tale unfolds soon.✨
A timeless legacy embraces a new digital chapter. Coming Soon from Sathya Jyothi Films. ⏳
#SathyaJyothiFilms
When the evening sky turns gold, a story comes alive. 🌇
A new tale unfolds soon.✨
A timeless legacy embraces a new digital chapter. Coming Soon from Sathya Jyothi Films. ⏳
#SathyaJyothiFilms
Her name is Malavika Hegde.
In July 2019, her husband VG Siddhartha walked onto a bridge near Mangalore and told his driver he would be back shortly.
He never came back.
Siddhartha had built Cafe Coffee Day into India’s largest coffee chain. 1700 cafes. 25000 employees. He had also buried the company under Rs 7214 crore of debt.
The board panicked. Analysts wrote CCD off.
Nobody had accounted for Malavika.
She was an engineer. A mother of two. She had never run a company in her life. Her father SM Krishna was a former Chief Minister of Karnataka. She could have lived in that shadow comfortably.
She chose the debt instead.
In December 2020, she took over as CEO. In the middle of a pandemic. Her first act was a personal letter to all 25000 employees. She wrote the CCD story is worth preserving. I will fight for this brand.
Then she got to work.
She called every lender personally and renegotiated terms. She sold Global Village Tech Park to Blackstone. She closed every loss making outlet. She exported premium Arabica beans from her own 20000 acre farm to international markets to generate fresh revenue.
She never raised the price of a single cup of coffee.
By 2021, the debt was down to Rs 1731 crore. By 2023, it was Rs 465 crore.
A 93 percent reduction in four years.
Today, CCD runs 423 cafes and 55733 vending machines across India. Netflix is developing a web series on her life. Business schools are teaching her turnaround as a case study.
She had no playbook. She had no mentor. She had grief and 25000 people depending on her.
That was enough.
Follow for real stories India never makes headlines about.
Got a chance to watch thanks to the editor. At a time when a lot of big-budget Tamil films lack production values and genuineness in their attempts, here's a simple short film that feels honest and is top-notch in all departments. Also,a rare short film that uses music superbly.
https://t.co/HclTES3RRW
#ThaazhiyilUlagam - Streaming Now.
This was made for the Moviebuff x Turmeric's BIG SHORT 3 minutes Competition 2024.
@editorAbishek@theactualakr
Do watch and share your opinions :)