Ed Kolovon

Strategy and Planning @ OLIPOP 🥤

[Ed Kolovon @edkolovson]

Time to reintroduce myself.

I've been in CPG for 12+ years, focused on better-for-you, high-growth brands. Currently at Olipop (6+ years) based in Austin, TX.

Before that, I consulted for brands like The Coconut Cult, Magic Spoon, and Oats Overnight.

Going to start reviewing some brands. Stay tuned 🤘

[Ed Kolovon @edkolovson]

@eliweisss That blackberry vanilla makes it feel like 2021 again

[OLIPOP @drinkolipop]

VERY important sitewide sale happening over on our website

https://t.co/zwe7gL3e8L

[Ed Kolovon @edkolovson]

@nomitshah @cpgwire 👀👀

[Ed Kolovon @edkolovson]

Product Review #1: Backflip Cereal 🚀

Per @cpgwire it's now the No. 2 cereal brand at Target, behind only Honey Nut Cheerios, with nearly 500K units sold in its first 60 days.

So I bought a box to see if it lives up to the hype 🧵

[Ed Kolovon @edkolovson]

@Clifford2009 @cpgwire I should’ve tagged you my b. Thank you though, great product. Excited to see where this brand goes 🫡

[Ed Kolovon @edkolovson]

From a CPG strategy lens, this brand is set up really well: fun for kids, nostalgia for adults.

The big question is what comes after Target. If I were them, I'd push into club fast.

What should I review next? 👇

[Ed Kolovon @edkolovson]

$6.49 at Target. Pricier than the cereals we grew up on, but still cheaper than the ultra-premium brands.
Nutrition panel's attached. I'm not a nutritionist, so I'll let you read it for yourself.

[Ed Kolovon @edkolovson]

@nickywonka 🫡 MDS for the win

[Ed Kolovon @edkolovson]

Time to reintroduce myself.

I've been in CPG for 12+ years, focused on better-for-you, high-growth brands. Currently at Olipop (6+ years) based in Austin, TX.

Before that, I consulted for brands like The Coconut Cult, Magic Spoon, and Oats Overnight.

Going to start reviewing some brands. Stay tuned 🤘

[Ed Kolovon @edkolovson]

@dirtySOK @RaposaCoffeeCo I’ll send you a dm 🤝

[Ed Kolovon @edkolovson]

@tomherrickut I’ve seen it, haven’t tried it yet. Will get back to you 🫡

[Ed Kolovon @edkolovson]

@ottosheep 👋

[Ed Kolovon @edkolovson]

@Bbruhis Just got some from your website. Excited to try it 👊

[Ed Kolovon @edkolovson]

@isaac_akrouche 👀👀👀

[Ed Kolovon @edkolovson]

@dennishegstad We sure do 🤝

[Ed Kolovon @edkolovson]

@Nrcoope @Eagles @creamsleeve Because of the dirty hit that took Hurts out of the game

[Ed Kolovon @edkolovson]

@willnitze @hklsales Hi there

[Ed Kolovon @edkolovson]

Southwest released their new flights for 2026 with seating charts. Well it was nice knowing you @SouthwestAir

[CPG WIRE @cpgwire]

OLIPOP is making their c-store push.

Their slim cans are now available at 7-Eleven, Circle K, Casey's, Wawa, Love's, and other chains.